News
Latest News From Around The Industry
“Eggciting”...
When a fresh-out-of-the-academy police officer pledges to serve and protect the community, we’re not quite sure the implied population includes those of...
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What’s Our...
How can the shooting industry create a “Barbenheimer”-type movement?
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Join The...
Audience engagement is incredibly valuable to FMG’s advertisers.
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Private...
Private messaging is growing wildly. The reasons why aren’t hard to understand.
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The Long And...
Video shorts increased reach to viewers who have likely never been exposed to our brands before.
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Gun Safety ’R Us
Over the past two decades, firearms accidents have declined by 47%. Coincidence? I think not.
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Industry’s...
In the span of little more than a week, some of the largest public companies in the firearms industry space — Ruger, Smith & Wesson, Vista Outdoor and...
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A Girl & A Gun...
A Girl & A Gun Women’s Shooting League (AG & AG), the industry’s first, large-scale, chapter-based women’s organization, marked its 10th year in the...
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Benelli USA Adds...
Two years after Beretta Holding acquired premium French firearms manufacturer Chapuis Armes, Benelli USA has announced the addition of Chapuis to its U.S....
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CZG To Acquire...
Feb. 11, CZ Group (CZG) announced it had signed an agreement to acquire Colt Holding Co., the parent company of Colt’s Mfg. Co. and Colt Canada Corp., for...
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Industry...
Demonstrating a bullish outlook on the prospects of future growth, several industry companies have laid the groundwork for expanding or relocating...
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AMMO, Inc. to...
Arizona-based munition company best known for its STREAK Visual Ammunition line, AMMO, Inc. has announced its intent to acquire online firearm marketplace...
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CZ Group...
Less than four months after revealing a letter of intent to acquire Colt Holding LLC, CZ Group has signed a definitive agreement to acquire the parent...
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Federal...
In a new video, President of Federal, CCI, Speer & Remington Jason Vanderbrink attempts to explain how the ammunition giant is handling workforce safety, as...
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NRA Files for...
In a new letter, National Rifle Association (NRA) CEO Wayne LaPierre announced the gun rights advocacy group has filed for Chapter 11 petitions as part of a...
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CZ Group Nearing...
According to new regulatory documents, Česká zbrojovka Group (CZG) is in late talks to acquire Colt Holding Company LLC (Colt), bringing the legendary...
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Hyper Demand to...
This past year saw record sales of firearms and the largest single-year growth of first-time gun owners in history. But with record sales comes a high...
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Federal, Hornady...
Earlier this month, Federal and Hornady executives spoke to consumers in videos published online, addressing the current ammunition shortage, their...
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A New Way to...
As I turned the mall corner, I could see it — Beretta’s new pop-up store. Located in the Cherry Creek Mall a short drive from downtown Denver, Colo., it...
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Impact Of...
It’s not often the shooting industry is covered like Hollywood tabloids, but recent U.S. Bankruptcy Court documents regarding Remington Outdoor Company...
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Remington Assets...
Despite its history, Remington has struggled in recent years, filing for Chapter 11 bankruptcy for the second time in July. Forced to sell its assets, court...
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Smith & Wesson...
Smith & Wesson has developed and launched a multi-media marketing campaign: Smith & Wesson GUNSMARTS. The new effort is designed to welcome new gun owners...
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NRA Sued in New...
This week’s double-team lawsuits against the National Rifle Association and the NRA Foundation are being criticized and scrutinized for their timing, with...
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August Is...
Whether you’re a seasoned shooter, first-time gun owner or have never stepped foot on a range, National Shooting Sports Month is a month-long celebration...
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Industry News:...
STI Rebrands, Walther Launches Defense Division, Aimpoint Secures Follow-Up Contract and More ...
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Conservation...
As quarantine restrictions ease across the country, leading conservation organizations have partnered together to promote the #ResponsibleRecreation...
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Staying...
With many sectors of the U.S. economy struggling in the wake of the COVID-19 pandemic, the firearms industry has continued to flourish....
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Industry Comes...
While the novel coronavirus pandemic has generated thousands of negative headlines, there are encouraging reports of communities coming together in this...
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New Hunters On...
During a press event at SHOT Show, NSSF, U.S. Fish & Wildlife Service (USFWS), Delta Waterfowl and Savage Arms cited recent innovative programs that are...
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