Handguns

Smith & Wesson...

During an online virtual event, Smith & Wesson announced the latest iteration of the popular M&P Shield series — the new M&P9 Shield Plus and M&P9 Shield...
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RAPID DEFENSE:...

Already available in standard and optics-ready models with and without a red dot, Springfield has announced an updated and upgraded version of the popular...
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Aero Precision EPC
Epic PCC: Aero...

For gun DIYers, few experiences are as epic as the adventure of building your own firearm. New for 2021, Aero Precision is entering the pistol caliber...
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First Webley &...

A few months ago, we reported Webley & Scott Mk IV revolvers would be produced in India under the UK manufacturer’s Indian subsidiary, Webley & Scott India.
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New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
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New Products...

Following a year like no other, carrying new products will be crucial to retaining interest among repeat customers and having options
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“It’s Like...

On any given day, Ace Sporting Goods has somewhere around 4,000 guns in stock. Any given day, that is, before 2020 went off the rails.
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New Products...

The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
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New Products...

Galco’s Ankle Trauma Medical Kit (ATM-KIT) carrier is designed for convenient everyday carry of medical tools and supplies for first responders,
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Top 10 Revolver...

In 2018, a total of 664,835 revolvers were produced — 99.8% by 10 firearm manufacturers. We review the ATF Annual Firearms Manufacturing
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New Products...

Purpose-built for the tactical or competitive shooter, the Trijicon ASCENT riflescope is available in 1-4x24 or 3-12x40.
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U.S. Firearms...

In the early days of the pandemic, dealers reported robust activity from customers — wiping out entire in-store firearms inventories in many cases.
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Range Games

It’s safe to assume every one of your potential customers knows you sell guns. They also know you sell ammo and a wide range of accessories to go with them.
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Your Female...

Each year, The Well Armed Woman (TWAW) issues surveys to gather data on women. The 2019 survey was sent to women who are both new to gun ownership and those...
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Best Bets For...

SHOT Show, among other things, is a good place to see what’s trending according to the manufacturers’ market analysts. Here are some products sure to...
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An Early Look At...

Don’t worry; there isn’t a typo in the title of this month’s column. It’s a nod to an annual staple soon appearing in the July 2020 issue —...
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SHOT Show...

Just as it is every year, SHOT Show 2020 was busy and crowded. With only mild jitters about the impending impeachment hearings in the air, retailers were...
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Building Blocks

For most dealers, the concealable handgun represents one of the pillars upon which a business can be built. Manufacturers are constantly churning out new...
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Handling Unusual...

Anyone in the business of selling anything knows the customer I’m about to describe. This buyer knows exactly what he or she wants, and “no one has made...
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Taking A Path...

Ask any gun-store owner about top-selling handguns and you’ll get an answer that varies only slightly from coast to coast.
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