Sales Training

After The...

It became nationwide — even worldwide — news: In the first few weeks of COVID-19’s spread throughout the U.S., people who had never thought they’d...
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DIY Events:...

A special “Do It Yourself” (DIY) event is a wonderful tactic that delivers multiple dividends for any retail store.
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Summer Fun

Full disclosure: This article was written in late March, just one week after the novel coronavirus was declared a global pandemic. If we all did our part...
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Archery Trends...

The market for archery equipment, including gear used in competition, recreational shooting and bowhunting, has been holding its own in recent years with...
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Selling...

No dealer reading this needs me to tell them a sales staff who ignores female customers isn’t going to sell much to that market. Ditto to a salesperson...
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Don’t Miss Out...

If there are any silver linings to be gleaned from the onset of COVID-19 it’s the unprecedented number of new customers joining the ranks of firearms...
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Women & the...

The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented...
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6 Out-of-the-Box...

Whether offered monthly or weekly, ladies’ nights (or days) have become a commonplace offering at gun ranges throughout the country. So much so women have...
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Keep It Real

If reaching out to women is not an integral part of your marketing strategy, it should be.
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Welcoming Women...

There are an increasing number of women taking up self-defense, shooting sports and hunting — which adds sales for gun retailers.
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4 Ways To Reach...

The easiest customer to reach is the one nearest you — that is, the one who already loves firearms, shooting, hunting or the associated gear. As you...
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Decisions, Decisions

Another SHOT show is in the books. Now comes the daunting task of figuring out what to make of all the new firearms and accessories announced during (or...
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Satisfying The...

Long-range shooting, whether for fun, competition or hunting has been on a steady upswing in recent years. How are retailers going the distance when it...
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Knife Profits

It’s a dilemma every retailer faces, especially when SHOT Show rolls around and hot new products are tempting their buying taste buds at every turn.
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THE SILVER BULLET

Competing with the likes of Amazon and other online retailers, your store has to “get it right” while meeting the immediate needs of customers today.
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Selling High-End...

The increasing popularity of long-range shooting has spurred more than sales of just firearms and ammunition. As shooters have reached for longer and longer...
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Traffic Flow: It...

A gun store’s success in today’s market may have little to do with guns. Oh, certainly you need to carry guns to be a gun store.
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