Sales Training

Archery Trends In 2020

The market for archery equipment, including gear used in competition, recreational shooting and bowhunting, has been holding its own in recent years with...
Read Full Article Ken Perrotte
Selling Self-Defense Guns...

No dealer reading this needs me to tell them a sales staff who ignores female customers isn’t going to sell much to that market. Ditto to a salesperson...
Read Full Article Massad Ayoob
Don’t Miss Out On This Wave

If there are any silver linings to be gleaned from the onset of COVID-19 it’s the unprecedented number of new customers joining the ranks of firearms...
Read Full Article Jade Moldae
Women & the Competitive...

The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented...
Read Full Article Julie Golob
6 Out-of-the-Box...

Whether offered monthly or weekly, ladies’ nights (or days) have become a commonplace offering at gun ranges throughout the country. So much so women have...
Read Full Article Ashley McGee
Keep It Real

If reaching out to women is not an integral part of your marketing strategy, it should be.
Read Full Article Shari LeGate
Welcoming Women At The Counter

There are an increasing number of women taking up self-defense, shooting sports and hunting — which adds sales for gun retailers.
Read Full Article Mia Anstine
4 Ways To Reach Newbies,...

The easiest customer to reach is the one nearest you — that is, the one who already loves firearms, shooting, hunting or the associated gear. As you...
Read Full Article Mark Kakkuri
Decisions, Decisions

Another SHOT show is in the books. Now comes the daunting task of figuring out what to make of all the new firearms and accessories announced during (or...
Read Full Article Tim Barker
Satisfying The Long-Range Itch

Long-range shooting, whether for fun, competition or hunting has been on a steady upswing in recent years. How are retailers going the distance when it...
Read Full Article Ken Perrotte
Knife Profits

It’s a dilemma every retailer faces, especially when SHOT Show rolls around and hot new products are tempting their buying taste buds at every turn.
Read Full Article Robert Kolesar
THE SILVER BULLET

Competing with the likes of Amazon and other online retailers, your store has to “get it right” while meeting the immediate needs of customers today.
Read Full Article Doug VanderWoude
Selling High-End Optics

The increasing popularity of long-range shooting has spurred more than sales of just firearms and ammunition. As shooters have reached for longer and longer...
Read Full Article Carolee Anita Boyles