Sales Training

It became nationwide — even worldwide — news: In the first few weeks of COVID-19’s spread throughout the U.S., people who had never thought they’d...

A special “Do It Yourself” (DIY) event is a wonderful tactic that delivers multiple dividends for any retail store.

Full disclosure: This article was written in late March, just one week after the novel coronavirus was declared a global pandemic. If we all did our part...

The market for archery equipment, including gear used in competition, recreational shooting and bowhunting, has been holding its own in recent years with...

No dealer reading this needs me to tell them a sales staff who ignores female customers isn’t going to sell much to that market. Ditto to a salesperson...

If there are any silver linings to be gleaned from the onset of COVID-19 it’s the unprecedented number of new customers joining the ranks of firearms...

The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented...

Whether offered monthly or weekly, ladies’ nights (or days) have become a commonplace offering at gun ranges throughout the country. So much so women have...

If reaching out to women is not an integral part of your marketing strategy, it should be.

There are an increasing number of women taking up self-defense, shooting sports and hunting — which adds sales for gun retailers.

The easiest customer to reach is the one nearest you — that is, the one who already loves firearms, shooting, hunting or the associated gear. As you...

Another SHOT show is in the books. Now comes the daunting task of figuring out what to make of all the new firearms and accessories announced during (or...

Long-range shooting, whether for fun, competition or hunting has been on a steady upswing in recent years. How are retailers going the distance when it...

It’s a dilemma every retailer faces, especially when SHOT Show rolls around and hot new products are tempting their buying taste buds at every turn.

Competing with the likes of Amazon and other online retailers, your store has to “get it right” while meeting the immediate needs of customers today.

The increasing popularity of long-range shooting has spurred more than sales of just firearms and ammunition. As shooters have reached for longer and longer...

A gun store’s success in today’s market may have little to do with guns. Oh, certainly you need to carry guns to be a gun store.