Personal Defense

Sales & Safety:...

Pocket guns are incredibly popular, especially these days. If you follow online gun forums, you would easily gain the impression pockets just might be the...
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Caught In A...

One reason your customers buy defensive firearms and related gear from you instead of the Monster Mart or online is you’re the resident expert on their...
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Considerations...

Even before the significant boost brought on by the COVID-19 pandemic and subsequent protests sweeping the country, the defensive shotgun market was far...
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A Hot Commodity

Sitting in a shop with shelves emptied by coronavirus-weary and protest-spooked gun buyers, it can be difficult to remember what life was like before...
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After The...

It became nationwide — even worldwide — news: In the first few weeks of COVID-19’s spread throughout the U.S., people who had never thought they’d...
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Selling...

No dealer reading this needs me to tell them a sales staff who ignores female customers isn’t going to sell much to that market. Ditto to a salesperson...
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In Times Of...

Editor’s Note: Due to the novel coronavirus pandemic and its impact on the U.S. firearms industry, we asked Massad Ayoob to contribute an article on...
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Best Bets For...

SHOT Show, among other things, is a good place to see what’s trending according to the manufacturers’ market analysts. Here are some products sure to...
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Niche Marketing:...

There’s a human interest story behind every gun shop, and in each, one or more useful lessons for others in the firearms retailing business. This is...
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Handling Unusual...

Anyone in the business of selling anything knows the customer I’m about to describe. This buyer knows exactly what he or she wants, and “no one has made...
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So, Your Shop...

In recent issues of Shooting Industry we’ve written on a number of gun shops that have expanded their business operations to include indoor shooting...
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The Gun...

Last month, we opened a discussion on the role of the firearms dealer in enhancing security at houses of worship. Attacks on churches, synagogues and...
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