Personal Defense

Customers’ Pet...

If you’ve been reading Shooting Industry for a very long time, you may remember when this magazine had a monthly feature on dumb things customers did and...
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Defy Stereotypes...

You’ve probably heard (and experienced firsthand): The previous 15 months have resulted in record gun sales. A significant driver of this trend is a rise...
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Cordially...

In the January 2021 issue, Shooting Industry kicked off its useful Best Practices column with an excellent article by Doug VanderWoude titled “Best...
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Joining Business...

Many a gun-shop owner chose to enter the firearms industry because guns and shooting were his or her hobby. Let’s examine a case of such an enthusiast who...
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Continued Unrest?

We all know the record-breaking sales of 2020 — driven by COVID-19, the summer’s unrest and presidential election — won’t last forever.
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Serving The...

In serving the lawful self-defense market, we’re helping people from becoming prey by successfully warding off predators. It’s a biological truth:
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Handling Q&As...

In the past year, several million first-time gun buyers came to stores like yours. They found out firsthand they had been lied to about purchasing guns,...
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Budget Guns For...

Not every customer has the budget to walk into your shop and drop thousands of dollars on a premium-quality firearm. You didn’t need me to tell you that,...
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Carry Optics: A...

Carry optics — a compact non-magnifying red dot sight on a handgun, usually a semiautomatic — has become an extremely hot trend. It hasn’t taken over the
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After The Gun &...

With this issue landing in your inbox prior to Election Day, the outcome is obviously unknown at press time. If Joe Biden becomes president-elect we can
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Sales & Safety:...

Pocket guns are incredibly popular, especially these days. If you follow online gun forums, you would easily gain the impression pockets just might be the...
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Caught In A...

One reason your customers buy defensive firearms and related gear from you instead of the Monster Mart or online is you’re the resident expert on their...
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Considerations...

Even before the significant boost brought on by the COVID-19 pandemic and subsequent protests sweeping the country, the defensive shotgun market was far...
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A Hot Commodity

Sitting in a shop with shelves emptied by coronavirus-weary and protest-spooked gun buyers, it can be difficult to remember what life was like before...
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After The...

It became nationwide — even worldwide — news: In the first few weeks of COVID-19’s spread throughout the U.S., people who had never thought they’d...
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Selling...

No dealer reading this needs me to tell them a sales staff who ignores female customers isn’t going to sell much to that market. Ditto to a salesperson...
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In Times Of...

Editor’s Note: Due to the novel coronavirus pandemic and its impact on the U.S. firearms industry, we asked Massad Ayoob to contribute an article on...
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Best Bets For...

SHOT Show, among other things, is a good place to see what’s trending according to the manufacturers’ market analysts. Here are some products sure to...
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Niche Marketing:...

There’s a human interest story behind every gun shop, and in each, one or more useful lessons for others in the firearms retailing business. This is...
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Handling Unusual...

Anyone in the business of selling anything knows the customer I’m about to describe. This buyer knows exactly what he or she wants, and “no one has made...
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So, Your Shop...

In recent issues of Shooting Industry we’ve written on a number of gun shops that have expanded their business operations to include indoor shooting...
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The Gun...

Last month, we opened a discussion on the role of the firearms dealer in enhancing security at houses of worship. Attacks on churches, synagogues and...
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