1. Take Your Products/Services To Them.
“When gun stores and training companies ask me about diversifying their consumer base, the first thing I suggest is go where the people are. We too often think in narrow terms about attracting folks to us, but often it requires taking our products and services to them. It could be as simple as changing what radio station you advertise on, changing what neighborhoods you leave flyers in or changing what TV stations you run commercials on.

“In cyberspace, take your business page into online spheres where Black people (and other minorities) congregate. Join Black Facebook groups or reach out to gun club leadership teams and ask about partnership opportunities. Offer your classroom space or boardroom as a meeting spot for the local chapter of a gun club with a diverse membership. Better yet, join the club and send company reps to attend the meetings regularly.”