FIREARMS
FIRST LOOK AT HANDGUNS, RIFLES & SHOTGUNS
New Products -...
The latest new products — featuring guns, optics, bags, eyewear and more — from Shooting Industry’s June 2025 issue.
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SHOT Show 2025:...
Hundreds of new defensive guns were on display at SHOT Show 2025. Here are some with great sales potential.
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New Products |...
New products from the July 2024 issue — featuring a cross section of the latest firearms, accessories and more.
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First Look:...
Is the Springfield Armory Echelon really the perfect duty (or defensive) handgun? Maybe. Retired police officer Roy Huntington shares why.
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New Products -...
New products from the shooting, hunting and outdoor industry — inside Shooting Industry's May 2023 issue.
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2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
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Taurus 9mm G3XL...
Welcome to the family! Taurus’s newest release, the 9mm G3XL, falls right between the G3c and the G3X, but with a 4" barrel and no manual safety.
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SK Customs...
SK Customs just announced their second edition, “Zeus,” to the Gods of Olympus Engraver Series. This work of art has a limited production run of 200 and...
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The Ruger Marlin...
The first Ruger/Marlin is the Model 1895 — the most popular lever action ever for big-game hunters. This .45-70 is all stainless-steel construction with a...
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Springfield...
Springfield Armory’s newest rifle offering, the SAINT Edge ATC, features a patented “Accurized Tactical Chassis” (ATC) that not only has curb appeal,...
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New Products...
Last but not least, the three-part 2022 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
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Springfield...
Springfield Armory has taken a new approach to the legendary Browning P-35, introducing the Springfield Armory SA-35.
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New Products...
In Part Two of three-part Shooting Industry’s 2022 New Product Showcase, hundreds of products from 70+ manufacturers, importers and distributors make...
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New! Springfield...
Springfield Armory's latest entry in the race to provide top-notch firearms at affordable price points is the anchor of a new family of 1911 pistols — the...
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New Products...
New products are foundational to bringing customers in for a visit. As supply-chain challenges have made fulfillment more difficult than ever before, the SI...
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Handgun Market...
Stating the obvious, high-capacity, micro-compact pistols chambered in 9mm have dominated the handgun landscape in recent years. While that trend doesn’t...
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Ruger LCP Max
Ruger’s recent addition to the LCP Family has greater capacity and more features than others in the line. The pocket-sized .380 is ideal for personal...
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RETHINKING...
The new Taurus GX4 9mm micro-pistol delivers maximum concealment without sacrificing performance or capacity.
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SIG SAUER...
A new tradition as manufacturer of the U.S. Army’s official sidearm, SIG SAUER will present two custom M17 Best Ranger Competition Trophy pistols to the...
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Smith & Wesson...
During an online virtual event, Smith & Wesson announced the latest iteration of the popular M&P Shield series — the new M&P9 Shield Plus and M&P9 Shield...
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Colt Anaconda...
Since 2017, Colt has been resurrecting its legendary Snake Gun series of revolvers. New for 2021, the 6-shot .44 Magnum Colt Anaconda has been redesigned...
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SIG Custom Works...
Already one of the most popular pistols in competitive shooting, the P320MAX takes the P320 X5 Legion to the next level thanks to performance enhancements...
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Epic PCC: Aero...
For gun DIYers, few experiences are as epic as the adventure of building your own firearm. New for 2021, Aero Precision is entering the pistol caliber...
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Standard Mfg....
If once is nice, logic says twice is better, right? Launched in 2019, the dual-barrel and trigger Standard Manufacturing S333 Thunderstruck revolver has...
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First Webley &...
A few months ago, we reported Webley & Scott Mk IV revolvers would be produced in India under the UK manufacturer’s Indian subsidiary, Webley & Scott India.
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Popular SIG...
One of the most innovative firearm designs in recent memory, the SIG SAUER P365 quickly became a popular handgun among gun owners,
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B&T Station SIX...
Codenamed the B&T Station SIX-9 (9mm) and Station SIX-45 (.45 ACP), the new integrally-suppressed, bolt-action, magazine-fed pistols trace their roots back...
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New Products...
Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
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FN Gives...
The most advanced handgun FN has ever designed, FN has extended the popular 509 series with a long-slide model designed to give shooters the edge they’re...
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Gemtech...
For owners of M&P15-22 rifles — or new M&P15-22 Pistols — the new Gemtech Integra 15-22 is an integrally suppressed upper designed to turn plinking up a...
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New Browning...
After more than a decade of success, Browning has announced the new Maxus II autoloader for 2021, featuring comfort, handling and style-improving
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Smith & Wesson...
Smith & Wesson has announced the addition of two brace-equipped AR pistol models to its lineup in 2021, including the M&P15 Pistol and the return of the...
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CZ-USA 557...
“The total or partial obscuring of one celestial body by another,” in the shadow of the popular push-feed centerfire bolt-action, the new CZ-USA 557...
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New Products...
The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
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New Products...
Following a year like no other, carrying new products will be crucial to retaining interest among repeat customers and having options
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New Products...
Pulsar introduces the ultra-powerful Thermion XG50 thermal riflescope. This riflescope boasts 640x480 microbolometer strength and 12-micron pixel detail
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“It’s Like...
On any given day, Ace Sporting Goods has somewhere around 4,000 guns in stock. Any given day, that is, before 2020 went off the rails.
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Les Baer’s...
What features would make for a perfect 1911? Taking input from American Handgunner readers, Publisher Roy Huntington and Les Baer of Les Baer Custom...
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New Arrival:...
The result of a three-year effort, Lipsey’s and GLOCK unveiled the Lipsey’s Exclusive GLOCK P80 — a historical reproduction of the original GLOCK...
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New Products...
The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
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New Heckler &...
The mantra “bigger is better” doesn’t just apply to America. German small arms manufacturer, Heckler & Koch, has announced the latest variant of their...
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GLOCK Introduces...
Introduced in July 2019, the GLOCK G43X and G48 were the manufacturer’s first compact-size Slimline handguns. One year later, the models are now available...
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New Products...
Galco’s Ankle Trauma Medical Kit (ATM-KIT) carrier is designed for convenient everyday carry of medical tools and supplies for first responders,
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Rebuilding A Brand
Colt Senior VP of Commercial Sales Paul Spitale came to the storied manufacturer in 2015, the year they filed bankruptcy and were struggling with damage...
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New Products...
EAA’s next generation of Girsan Regard pistols include the Regard Gen 4. The 9mm features a competition-style slide and barrel with deep slide serrations...
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Top 10 Revolver...
In 2018, a total of 664,835 revolvers were produced — 99.8% by 10 firearm manufacturers. We review the ATF Annual Firearms Manufacturing
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New Products...
Purpose-built for the tactical or competitive shooter, the Trijicon ASCENT riflescope is available in 1-4x24 or 3-12x40.
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New Products May...
The Model 2020 K6 from Kirkpatrick Leather is an OWB holster for the Kimber K6. It contours to the hip for comfort and concealment, and the slight FBI cant...
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She Thought ...
Running any business is hard work, and it’s an ongoing learning process. It’s even harder when the product and industry you’ve chosen is still new to...
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Dark Storm:...
Is your retail gun business located in a firearms-friendly state, perhaps even in a firearms-friendly community? Lucky you! Meet an entrepreneur who was not...
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Expanding Your...
Visiting dozens of gun stores across the country over the past few months, I started noticing a couple of consistent trends. The most obvious, and welcome,...
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Keys To Handgun...
Your customers may not be in the mood to plop down large chunks of money on new handguns, but it doesn’t mean they won’t invest some cash on the...
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Keep Stock Of ...
Traveling the country to teach, testify as an expert witness and shoot matches, I naturally visit as many gun shops as I can along the way. “What’s...
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Product Showcase...
Mossberg’s 940 JM Pro autoloading competition 12-ga. shotgun platform is available in two models. Both feature 24” barrel lengths,
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