FIREARMS

FIRST LOOK AT HANDGUNS, RIFLES & SHOTGUNS
New Browning...

After more than a decade of success, Browning has announced the new Maxus II autoloader for 2021, featuring comfort, handling and style-improving
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Smith & Wesson...

Smith & Wesson has announced the addition of two brace-equipped AR pistol models to its lineup in 2021, including the M&P15 Pistol and the return of the...
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CZ-USA 557...

“The total or partial obscuring of one celestial body by another,” in the shadow of the popular push-feed centerfire bolt-action, the new CZ-USA 557...
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New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
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New Products...

Following a year like no other, carrying new products will be crucial to retaining interest among repeat customers and having options
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New Products...

Pulsar introduces the ultra-powerful Thermion XG50 thermal riflescope. This riflescope boasts 640x480 microbolometer strength and 12-micron pixel detail
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“It’s Like...

On any given day, Ace Sporting Goods has somewhere around 4,000 guns in stock. Any given day, that is, before 2020 went off the rails.
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Les Baer’s...

What features would make for a perfect 1911? Taking input from American Handgunner readers, Publisher Roy Huntington and Les Baer of Les Baer Custom...
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New Arrival:...

The result of a three-year effort, Lipsey’s and GLOCK unveiled the Lipsey’s Exclusive GLOCK P80 — a historical reproduction of the original GLOCK...
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New Products...

The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
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New Heckler &...

The mantra “bigger is better” doesn’t just apply to America. German small arms manufacturer, Heckler & Koch, has announced the latest variant of their...
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GLOCK Introduces...

Introduced in July 2019, the GLOCK G43X and G48 were the manufacturer’s first compact-size Slimline handguns. One year later, the models are now available...
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New Products...

Galco’s Ankle Trauma Medical Kit (ATM-KIT) carrier is designed for convenient everyday carry of medical tools and supplies for first responders,
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Rebuilding A Brand

Colt Senior VP of Commercial Sales Paul Spitale came to the storied manufacturer in 2015, the year they filed bankruptcy and were struggling with damage...
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New Products...

EAA’s next generation of Girsan Regard pistols include the Regard Gen 4. The 9mm features a competition-style slide and barrel with deep slide serrations...
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Top 10 Revolver...

In 2018, a total of 664,835 revolvers were produced — 99.8% by 10 firearm manufacturers. We review the ATF Annual Firearms Manufacturing
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New Products...

Purpose-built for the tactical or competitive shooter, the Trijicon ASCENT riflescope is available in 1-4x24 or 3-12x40.
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New Products...

CenterPoint Archery’s new and improved CP400 arrives with a silent cranking device, is 6” axle to axle when fully cocked and measures anywhere from...
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New Products May...

The Model 2020 K6 from Kirkpatrick Leather is an OWB holster for the Kimber K6. It contours to the hip for comfort and concealment, and the slight FBI cant...
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Product Showcase...

Mossberg’s 940 JM Pro autoloading competition 12-ga. shotgun platform is available in two models. Both feature 24” barrel lengths,
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New Products...

The Professional Gun Cleaning Master Kit from RamRodz includes caliber-specific swabs and brushes engineered to match bores
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New Products...

Robust product introductions will fuel interest in the consumer market, and industry manufacturers have produced scores of options for dealers to carry...
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She Thought ...

Running any business is hard work, and it’s an ongoing learning process. It’s even harder when the product and industry you’ve chosen is still new to...
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Dark Storm:...

Is your retail gun business located in a firearms-friendly state, perhaps even in a firearms-friendly community? Lucky you! Meet an entrepreneur who was not...
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Expanding Your...

Visiting dozens of gun stores across the country over the past few months, I started noticing a couple of consistent trends. The most obvious, and welcome,...
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Keys To Handgun...

Your customers may not be in the mood to plop down large chunks of money on new handguns, but it doesn’t mean they won’t invest some cash on the...
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Keep Stock Of ...

Traveling the country to teach, testify as an expert witness and shoot matches, I naturally visit as many gun shops as I can along the way. “What’s...
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