Every now and then something happens in society that gets people thinking about the safety of themselves and loved ones, as well as what they’re going to do about it.
The four Ps of marketing — Product, Price, Promotion and Place — always demand thoughtful consideration, no matter what’s happening in your market.
At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions.
A special “Do It Yourself” (DIY) event is a wonderful tactic that delivers multiple dividends for any retail store.
