Marketing & Social Media

5 Ways To Know...

Without question: Getting customers from potential to paying is one of the goals of business.
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5 Ways To Engage...

Every now and then something happens in society that gets people thinking about the safety of themselves and loved ones, as well as what they’re going to...
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Reopening In The...

The four Ps of marketing — Product, Price, Promotion and Place — always demand thoughtful consideration, no matter what’s happening in your market.
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5 Event...

At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions.
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DIY Events:...

A special “Do It Yourself” (DIY) event is a wonderful tactic that delivers multiple dividends for any retail store.
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6 Tips To Grow...

Your digital presence, or lack thereof, matters now more than ever. Since the start of the coronavirus outbreak earlier this year, the internet is seeing a...
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Summer Fun

Full disclosure: This article was written in late March, just one week after the novel coronavirus was declared a global pandemic. If we all did our part...
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Range Games

It’s safe to assume every one of your potential customers knows you sell guns. They also know you sell ammo and a wide range of accessories to go with them.
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3 Negative...

Typical sales and marketing philosophies recommend your communications include a lot of positivity, hype and other forms of promotional words and imagery....
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Women & the...

The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented...
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6 Out-of-the-Box...

Whether offered monthly or weekly, ladies’ nights (or days) have become a commonplace offering at gun ranges throughout the country. So much so women have...
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Keep It Real

If reaching out to women is not an integral part of your marketing strategy, it should be.
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4 Ways To Reach...

The easiest customer to reach is the one nearest you — that is, the one who already loves firearms, shooting, hunting or the associated gear. As you...
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Niche Marketing:...

There’s a human interest story behind every gun shop, and in each, one or more useful lessons for others in the firearms retailing business. This is...
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Marketing In The...

The shooting industry exists for reasons far exceeding self-defense and the preservation of life; but for not less than those. To be sure, we love our...
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Use Colors To ...

“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62–90% of the assessment is based on...
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Building Blocks

For most dealers, the concealable handgun represents one of the pillars upon which a business can be built. Manufacturers are constantly churning out new...
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Communications...

I graduated from college in 1993 with a bachelor’s degree in organizational communications. My studies included the standard array of courses including...
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