Marketing & Social Media
7 Social Trends...
The marketing and advertising universe (a better term is “metaverse”) moves fast, and no marketer sees this more than those who live in social media.
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Market Smarter,...
In last month’s issue, we shared why traditional marketing tactics still have a place in your overall marketing strategy, but there’s no denying...
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Be Omnichannel...
We’ve all heard the claims — newspapers and magazines are dying industries, no one watches regular TV anymore, direct mailers are a waste of money …...
27
Become Part Of...
Oftentimes, when we think of “community” we envision our surrounding neighborhoods, schools, police and fire departments, libraries, city halls and —...
35
How to Maximize...
If you’ve been creating Instagram Reels and seeing good results — you’re not alone. Whether you stumbled upon Reels and enjoy them, or you see...
31
Forging Her Own Path
As the number of female hunters and shooters increases, so does the number of women in the industry.
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The Full-Circle...
Naming the generations started in 1991 and is generally credited to generational theorists Neil Howe and William Strauss.
2
Understanding...
It’s no secret the number of female gun owners is rising.
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8 Ways To Retain...
Nearly half of new gun buyers continue to be women.
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Converting...
As a business owner, you pay attention to Google for Search Engine Optimization (SEO) purposes when it comes to your website and ranking in searches, right?...
0
Innovative...
Asmuch as retail gun shops have changed the past few years, ranges have changed even more. Today’s successful ranges are brightly lit destinations spots...
0
Market Smarter,...
In a world with Amazon Prime, on-demand streaming services and the internet in the palm of our hands, consumers have grown accustomed to instant gratification.
0
Own Your...
Living through 2021 was more than a challenge. Making it through this past year with your sanity in place — as well as a marketing strategy — was a...
0
The Roadmap To...
There’s no wrong time to create an annual marketing plan, but with the new year quickly approaching, goal-setting is at the forefront of many people’s...
0
Look Back To...
Over the past year and a half, the way we do business has changed. Every aspect of it. No matter the industry, it’s all changed. Whether it’s travel,...
1
Showstopping Deals!
The year of a pandemic and a change in our nation’s leadership gave cause to reevaluate how customers shop and how you sell. Holiday shopping season is...
3
Video Marketing...
As we adapt and become accustomed to the realities and the “new normal” created by COVID-19, consumers have changed the way they buy products. Brands...
0
How To Optimize...
If you’ve been the teacher this year (#ThanksCOVID), it’s time to flip roles and become the student. Class is in session on how to optimize your social...
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Demystifying SEO
Did you know nearly 40% of small businesses still don’t have a website going into 2021?1 As surprising as this may be, what’s arguably worse are those...
0
Video Marketing...
Last year at this time, most of us were putting together our marketing plans, organizing budgets, planning the calendar for the upcoming year and getting
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5 Ways To Know...
Without question: Getting customers from potential to paying is one of the goals of business.
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5 Ways To Engage...
Every now and then something happens in society that gets people thinking about the safety of themselves and loved ones, as well as what they’re going to...
30
Reopening In The...
The four Ps of marketing — Product, Price, Promotion and Place — always demand thoughtful consideration, no matter what’s happening in your market.
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5 Event...
At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions.
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DIY Events:...
A special “Do It Yourself” (DIY) event is a wonderful tactic that delivers multiple dividends for any retail store.
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6 Tips To Grow...
Your digital presence, or lack thereof, matters now more than ever. Since the start of the coronavirus outbreak earlier this year, the internet is seeing a...
0
Summer Fun
Full disclosure: This article was written in late March, just one week after the novel coronavirus was declared a global pandemic. If we all did our part...
13
Range Games
It’s safe to assume every one of your potential customers knows you sell guns. They also know you sell ammo and a wide range of accessories to go with them.
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3 Negative...
Typical sales and marketing philosophies recommend your communications include a lot of positivity, hype and other forms of promotional words and imagery....
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Women & the...
The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented...
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