Marketing & Social Media

Summer Fun

Full disclosure: This article was written in late March, just one week after the novel coronavirus was declared a global pandemic. If we all did our part...
Read Full Article Ashley McGee
Range Games

It’s safe to assume every one of your potential customers knows you sell guns. They also know you sell ammo and a wide range of accessories to go with them.
Read Full Article Tim Barker
3 Negative Reverse Selling...

Typical sales and marketing philosophies recommend your communications include a lot of positivity, hype and other forms of promotional words and imagery....
Read Full Article Mark Kakkuri
Women & the Competitive...

The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented...
Read Full Article Julie Golob
6 Out-of-the-Box...

Whether offered monthly or weekly, ladies’ nights (or days) have become a commonplace offering at gun ranges throughout the country. So much so women have...
Read Full Article Ashley McGee
Keep It Real

If reaching out to women is not an integral part of your marketing strategy, it should be.
Read Full Article Shari LeGate
4 Ways To Reach Newbies,...

The easiest customer to reach is the one nearest you — that is, the one who already loves firearms, shooting, hunting or the associated gear. As you...
Read Full Article Mark Kakkuri
Niche Marketing: A Case Study

There’s a human interest story behind every gun shop, and in each, one or more useful lessons for others in the firearms retailing business. This is...
Read Full Article Massad Ayoob
Marketing In The Wake Of...

The shooting industry exists for reasons far exceeding self-defense and the preservation of life; but for not less than those. To be sure, we love our...
Read Full Article Mark Kakkuri
Use Colors To Your Advantage

“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62–90% of the assessment is based on...
Read Full Article Callie Wolverton
Building Blocks

For most dealers, the concealable handgun represents one of the pillars upon which a business can be built. Manufacturers are constantly churning out new...
Read Full Article Tim Barker
Communications 101: Four...

I graduated from college in 1993 with a bachelor’s degree in organizational communications. My studies included the standard array of courses including...
Read Full Article Mark Kakkuri