Marketing & Social Media
7 Social Trends...
The marketing and advertising universe (a better term is “metaverse”) moves fast, and no marketer sees this more than those who live in social media.
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Market Smarter,...
In last month’s issue, we shared why traditional marketing tactics still have a place in your overall marketing strategy, but there’s no denying...
9
Be Omnichannel...
We’ve all heard the claims — newspapers and magazines are dying industries, no one watches regular TV anymore, direct mailers are a waste of money …...
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Become Part Of...
Oftentimes, when we think of “community” we envision our surrounding neighborhoods, schools, police and fire departments, libraries, city halls and —...
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How to Maximize...
If you’ve been creating Instagram Reels and seeing good results — you’re not alone. Whether you stumbled upon Reels and enjoy them, or you see...
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Forging Her Own Path
As the number of female hunters and shooters increases, so does the number of women in the industry.
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The Full-Circle...
Naming the generations started in 1991 and is generally credited to generational theorists Neil Howe and William Strauss.
2
Understanding...
It’s no secret the number of female gun owners is rising.
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8 Ways To Retain...
Nearly half of new gun buyers continue to be women.
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Converting...
As a business owner, you pay attention to Google for Search Engine Optimization (SEO) purposes when it comes to your website and ranking in searches, right?...
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Innovative...
Asmuch as retail gun shops have changed the past few years, ranges have changed even more. Today’s successful ranges are brightly lit destinations spots...
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Market Smarter,...
In a world with Amazon Prime, on-demand streaming services and the internet in the palm of our hands, consumers have grown accustomed to instant gratification.
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Own Your...
Living through 2021 was more than a challenge. Making it through this past year with your sanity in place — as well as a marketing strategy — was a...
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The Roadmap To...
There’s no wrong time to create an annual marketing plan, but with the new year quickly approaching, goal-setting is at the forefront of many people’s...
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Look Back To...
Over the past year and a half, the way we do business has changed. Every aspect of it. No matter the industry, it’s all changed. Whether it’s travel,...
1
Showstopping Deals!
The year of a pandemic and a change in our nation’s leadership gave cause to reevaluate how customers shop and how you sell. Holiday shopping season is...
3
Video Marketing...
As we adapt and become accustomed to the realities and the “new normal” created by COVID-19, consumers have changed the way they buy products. Brands...
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How To Optimize...
If you’ve been the teacher this year (#ThanksCOVID), it’s time to flip roles and become the student. Class is in session on how to optimize your social...
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Demystifying SEO
Did you know nearly 40% of small businesses still don’t have a website going into 2021?1 As surprising as this may be, what’s arguably worse are those...
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Video Marketing...
Last year at this time, most of us were putting together our marketing plans, organizing budgets, planning the calendar for the upcoming year and getting
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5 Ways To Know...
Without question: Getting customers from potential to paying is one of the goals of business.
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5 Ways To Engage...
Every now and then something happens in society that gets people thinking about the safety of themselves and loved ones, as well as what they’re going to...
5
Reopening In The...
The four Ps of marketing — Product, Price, Promotion and Place — always demand thoughtful consideration, no matter what’s happening in your market.
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5 Event...
At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions.
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DIY Events:...
A special “Do It Yourself” (DIY) event is a wonderful tactic that delivers multiple dividends for any retail store.
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6 Tips To Grow...
Your digital presence, or lack thereof, matters now more than ever. Since the start of the coronavirus outbreak earlier this year, the internet is seeing a...
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Summer Fun
Full disclosure: This article was written in late March, just one week after the novel coronavirus was declared a global pandemic. If we all did our part...
1
Range Games
It’s safe to assume every one of your potential customers knows you sell guns. They also know you sell ammo and a wide range of accessories to go with them.
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3 Negative...
Typical sales and marketing philosophies recommend your communications include a lot of positivity, hype and other forms of promotional words and imagery....
6
Women & the...
The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented...
1