Marketing & Social Media

Reopening In The COVID...

The four Ps of marketing — Product, Price, Promotion and Place — always demand thoughtful consideration, no matter what’s happening in your market.

5 Event Marketing Tips

At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions.

DIY Events: Break Down...

A special “Do It Yourself” (DIY) event is a wonderful tactic that delivers multiple dividends for any retail store.

6 Tips To Grow On Social...

Your digital presence, or lack thereof, matters now more than ever. Since the start of the coronavirus outbreak earlier this year, the internet is seeing a surge like never before.

Summer Fun

Full disclosure: This article was written in late March, just one week after the novel coronavirus was declared a global pandemic. If we all did our part...

Range Games

It’s safe to assume every one of your potential customers knows you sell guns. They also know you sell ammo and a wide range of accessories to go with them.

3 Negative Reverse Selling...

Typical sales and marketing philosophies recommend your communications include a lot of positivity, hype and other forms of promotional words and imagery....

Women & the Competitive...

The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented...

6 Out-of-the-Box...

Whether offered monthly or weekly, ladies’ nights (or days) have become a commonplace offering at gun ranges throughout the country. So much so women have...

Keep It Real

If reaching out to women is not an integral part of your marketing strategy, it should be.

4 Ways To Reach Newbies,...

The easiest customer to reach is the one nearest you — that is, the one who already loves firearms, shooting, hunting or the associated gear. As you...

Niche Marketing: A Case Study

There’s a human interest story behind every gun shop, and in each, one or more useful lessons for others in the firearms retailing business. This is...

Marketing In The Wake Of...

The shooting industry exists for reasons far exceeding self-defense and the preservation of life; but for not less than those. To be sure, we love our...

Use Colors To Your Advantage

“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62–90% of the assessment is based on...

Building Blocks

For most dealers, the concealable handgun represents one of the pillars upon which a business can be built. Manufacturers are constantly churning out new...

Communications 101: Four...

I graduated from college in 1993 with a bachelor’s degree in organizational communications. My studies included the standard array of courses including...