Marketing & Social Media

Video Marketing In A Time...

As we adapt and become accustomed to the realities and the “new normal” created by COVID-19, consumers have changed the way they buy products. Brands have likewise changed the way they

How To Optimize Your Social

If you’ve been the teacher this year (#ThanksCOVID), it’s time to flip roles and become the student. Class is in session on how to optimize your social media presence in 2021.

Demystifying SEO

Did you know nearly 40% of small businesses still don’t have a website going into 2021?1 As surprising as this may be, what’s arguably worse are those companies that have outdated websites.

Video Marketing In A Time...

Last year at this time, most of us were putting together our marketing plans, organizing budgets, planning the calendar for the upcoming year and getting

Summer Fun

Full disclosure: This article was written in late March, just one week after the novel coronavirus was declared a global pandemic. If we all did our part...

Range Games

It’s safe to assume every one of your potential customers knows you sell guns. They also know you sell ammo and a wide range of accessories to go with them.

3 Negative Reverse Selling...

Typical sales and marketing philosophies recommend your communications include a lot of positivity, hype and other forms of promotional words and imagery....

Women & the Competitive...

The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented...

6 Out-of-the-Box...

Whether offered monthly or weekly, ladies’ nights (or days) have become a commonplace offering at gun ranges throughout the country. So much so women have...

Keep It Real

If reaching out to women is not an integral part of your marketing strategy, it should be.

4 Ways To Reach Newbies,...

The easiest customer to reach is the one nearest you — that is, the one who already loves firearms, shooting, hunting or the associated gear. As you...

Niche Marketing: A Case Study

There’s a human interest story behind every gun shop, and in each, one or more useful lessons for others in the firearms retailing business. This is...

Marketing In The Wake Of...

The shooting industry exists for reasons far exceeding self-defense and the preservation of life; but for not less than those. To be sure, we love our...

Use Colors To Your Advantage

“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62–90% of the assessment is based on...

Building Blocks

For most dealers, the concealable handgun represents one of the pillars upon which a business can be built. Manufacturers are constantly churning out new...

Communications 101: Four...

I graduated from college in 1993 with a bachelor’s degree in organizational communications. My studies included the standard array of courses including...