Women's Products

Step Aside:...

Women are the 2A community’s best-suited advocates for countering the well-organized and targeted disinformation campaigns. However, the only way...
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Women In The...

The Mingle is a two-day, invite-only event for women in the firearms industry to build relationships in support of businesses, network and collaborate to...
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How Psychology...

Pablo Picasso once said, “Colors, like features, follow the changes of the emotions.” What does this mean for retailers?
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Store Thrives...

We all want to sell more to women. Here, we’re going to look at a gun shop devoted to this segment of the market — and thriving vibrantly.
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Ladies Hunting...

The percentage of female hunters almost doubled between 1980 and 1990 and has continued to increase steadily since. Today, 10–15% of all hunters are women.
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The Role Of...

In this column, I’ve often written about how women are usually an undervalued and overlooked consumer segment, particularly within the shooting industry....
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Despite Stigma,...

If you walk into almost any gun store or indoor range, you’ll see a selection of purses designed for concealed carry — often tucked away in a corner....
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The Secret To...

Everything you knew about teaching women to hunt and/or shoot for the first time might be wrong.
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Being Your...

New customers are continuing to visit your store every day — many having made the decision to buy their first firearm. These customers shop differently...
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5 Must-Have...

Alongside minority gun owners, women continue to be one of the fastest-growing demographics in the firearms industry.
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Reach Women...

Reaching female customers is not a one-size-fits-all plan. Two retail stores with ranges talk about the different approaches that are working for them.
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New Shooters &...

Interest in firearms ownership continues to be on the rise. However, helping these new buyers decide which firearm to purchase can present its own unique...
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From Teaching To...

Belle McCormack didn’t start out wanting to own a shooting range. But when a series of events propelled her into firearms instruction, and then...
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7 Keys to Make...

The past two years saw a significant surge in first-time gun owners. Coupled with the debate over gun control legislation back at the forefront, a renewed...
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Build...

Aman and a woman walk into a sporting goods store. The man behind the gun counter looks past her and asks the man, “Are you looking for anything in...
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Store Owners...

Women are making inroads in many segments of our industry, but one of the places they have the most visibility is as retailers. Having a woman behind the...
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7 Common...

You’ve likely already seen the statistics, but the latest retailer survey from the National Shooting Sports Foundation (NSSF) revealed an estimated 5.4...
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8 Non-Lethal...

It’s no surprise personal protection is the primary reason gun owners buy firearms, particularly first-time users — many of whom are women.
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New Shooters...

Gun sales are still on the rise — especially to women. At Shoot Like A Girl, we focus on metrics and measures and our data shows us there remains...
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Girls Shoot Guns Too

The firearms market has long been dominated by men, but a recent study shows a major shift manufacturers and retailers can’t ignore. Preliminary data from...
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Women...

The Second Amendment is constantly under attack by well-funded groups of anti-gun zealots like Moms Demand Action, politicians and those who revel in their...
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What Women Want...

Recent statistics affirm close to 4 million new gun owners are women, yet it’s no surprise increasing gun ownership amongst women has been steadily...
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We Kick Brass...

When Dawn Perez, owner of We Kick Brass in Jupiter, Fla., decided to open a gun store, she had no idea what she was getting into. But she’s a force of...
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Don’t Overlook...

Women were already one of the fastest-growing segments of hunters in the United States, but last year hunting saw a boom in popularity that has continued...
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Promoting The...

In 2016, Weatherby introduced the Vanguard Camilla, a rifle with a meticulously designed stock that accounted for multiple female characteristics. By no...
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Shared Mission...

Every camper attending a She Hunts Skills Camp will receive a selection of hunting and range-wear clothing and accessories provided by Girls with Guns...
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Woman-Owned...

As our industry has become more welcoming to women, the number of woman-owned gun stores has increased. Women still face many barriers to owning gun shops,...
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Myth Busted!

When a woman walks into your store and asks to look at handguns, what’s your first thought, really? Do you immediately look toward the 9mms or .380s? Have...
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Meeting The New...

in 2020, the team at Shoot Like A Girl personally introduced over 2,700 women to the shooting sports, and 75% of those interactions were post-COVID shutdowns.
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What...

Women remain a growing part of recreational shooting communities and continue to be a progressively important firearm customer. According to the National...
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Survivors, Not...

Do you know any women who have suffered domestic violence at the hands of a loved one? Chances are, you know more than a few. The number of people...
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Measure Up

With a record number of gun sales in 2020, you indeed had to adjust your shop’s priorities. Keeping the shelves stocked has been pretty high on the list...
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Check Your...

Women have fought to vote, get a credit card in their name, receive an Ivy League education and to even wear pants. Purchasing a gun, the greatest...
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Let’s Talk

The women’s market and connecting with female customers isn’t the mystery some make it out to be. Pop culture and social media can offer clues, and the...
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The Art of...

When bringing the words “women” and “shooting sports” together, it always seems to require additional clarification, such as “women-only” or...
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Learn From The...

Everyone tends to be (or should be) somewhat cautious in new surroundings. For the new firearms owner, a gun shop can be an overwhelming and scary place....
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