Women's Products

Bringing Fun (And Women)...

Following a tumultuous election year that led to a record-setting surge in firearms sales, ranges across the country are looking for ways to keep the momentum going.

Your Next 2A Ambassador

Who would have ever envisioned a time when it would be legal to walk into a gun store with a mask on? Selling guns to those masked customers would have sounded ludicrous.

The New Female Gun Owner

There’s no question we’re living in an incredibly tumultuous world today. Every day it seems there’s a new reason Americans are worrying about their

Welcoming Millions

Back at the beginning of this year, while discussing the approaching presidential election and its impact on the industry, who would have predicted the

Unique Concealed...

Navigating through a catalog of concealed-carry holsters is like going into a department store and looking for a pair of women’s shoes — the choices are...

The DC Project...

For folks who make their living in the shooting industry, the efforts of the DC Project are especially important.

The New...

A trip to the SHOT Show makes one thing very clear: We have many more women in the industry than we had 30 years ago. At the 1990 show, you could look...

Your Female...

Each year, The Well Armed Woman (TWAW) issues surveys to gather data on women. The 2019 survey was sent to women who are both new to gun ownership and those...

Women & the...

The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented...

6 Out-of-the-Box...

Whether offered monthly or weekly, ladies’ nights (or days) have become a commonplace offering at gun ranges throughout the country. So much so women have...

Keep It Real

If reaching out to women is not an integral part of your marketing strategy, it should be.

Welcoming Women...

There are an increasing number of women taking up self-defense, shooting sports and hunting — which adds sales for gun retailers.

Are You Part Of...

Most people are familiar with the phrase used in the title of this article, which I thought ended with “or are you part of the problem?”

Taking Control

We as an industry and community, have come a long way from the initial influx of female firearm owners over the past decade.

Familiar...

While stocking fresh products geared toward women represents a more than capable approach to bring in this burgeoning group of customers, there’s also...

Use Colors To ...

“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62–90% of the assessment is based on...

Finding The ...

I’ve read over a dozen articles about how to fit a handgun to a woman’s hand. Every article says, essentially, the same thing —