Women's Products
Main Line...
Many women come to the shooting sports through family connections. For Katie Butler, co-owner of Main Line Armory in Malvern, Pa., her entry came through...
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Attracting &...
The numbers don’t lie: In recent years, there’s been a significant increase in the number of women participating in the shooting sports.
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wildHERness...
What is wildHERness? Founder Jess Rice sums it up effectively: “We teach women that they can so no one can ever tell them they can’t.”
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Doe Camp Nation...
When on the lookout for great outdoor opportunities for women, you may come across some events that are more than they seem at first glance. Doe Camp Nation...
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Family Fun...
Family Fun Indoor Range stands out in the world of firearms training facilities. It’s a community hub, an educational center and a safe space for...
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Sisterhood...
Amy Ray is the founder of Sisterhood Outdoors, a program that encourages and works with women in the outdoor areas of hunting, fishing and shooting. Their...
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Despite Stigma,...
If you walk into almost any gun store or indoor range, you’ll see a selection of purses designed for concealed carry — often tucked away in a corner....
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The Secret To...
Everything you knew about teaching women to hunt and/or shoot for the first time might be wrong.
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Being Your...
New customers are continuing to visit your store every day — many having made the decision to buy their first firearm. These customers shop differently...
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5 Must-Have...
Alongside minority gun owners, women continue to be one of the fastest-growing demographics in the firearms industry.
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Reach Women...
Reaching female customers is not a one-size-fits-all plan. Two retail stores with ranges talk about the different approaches that are working for them.
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New Shooters &...
Interest in firearms ownership continues to be on the rise. However, helping these new buyers decide which firearm to purchase can present its own unique...
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From Teaching To...
Belle McCormack didn’t start out wanting to own a shooting range. But when a series of events propelled her into firearms instruction, and then...
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7 Keys to Make...
The past two years saw a significant surge in first-time gun owners. Coupled with the debate over gun control legislation back at the forefront, a renewed...
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Build...
Aman and a woman walk into a sporting goods store. The man behind the gun counter looks past her and asks the man, “Are you looking for anything in...
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Store Owners...
Women are making inroads in many segments of our industry, but one of the places they have the most visibility is as retailers. Having a woman behind the...
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7 Common...
You’ve likely already seen the statistics, but the latest retailer survey from the National Shooting Sports Foundation (NSSF) revealed an estimated 5.4...
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8 Non-Lethal...
It’s no surprise personal protection is the primary reason gun owners buy firearms, particularly first-time users — many of whom are women.
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New Shooters...
Gun sales are still on the rise — especially to women. At Shoot Like A Girl, we focus on metrics and measures and our data shows us there remains...
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Girls Shoot Guns Too
The firearms market has long been dominated by men, but a recent study shows a major shift manufacturers and retailers can’t ignore. Preliminary data from...
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Women...
The Second Amendment is constantly under attack by well-funded groups of anti-gun zealots like Moms Demand Action, politicians and those who revel in their...
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What Women Want...
Recent statistics affirm close to 4 million new gun owners are women, yet it’s no surprise increasing gun ownership amongst women has been steadily...
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We Kick Brass...
When Dawn Perez, owner of We Kick Brass in Jupiter, Fla., decided to open a gun store, she had no idea what she was getting into. But she’s a force of...
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Don’t Overlook...
Women were already one of the fastest-growing segments of hunters in the United States, but last year hunting saw a boom in popularity that has continued...
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Promoting The...
In 2016, Weatherby introduced the Vanguard Camilla, a rifle with a meticulously designed stock that accounted for multiple female characteristics.
By no...
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Shared Mission...
Every camper attending a She Hunts Skills Camp will receive a selection of hunting and range-wear clothing and accessories provided by Girls with Guns...
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Woman-Owned...
As our industry has become more welcoming to women, the number of woman-owned gun stores has increased. Women still face many barriers to owning gun shops,...
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Myth Busted!
When a woman walks into your store and asks to look at handguns, what’s your first thought, really? Do you immediately look toward the 9mms or .380s? Have...
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Meeting The New...
in 2020, the team at Shoot Like A Girl personally introduced over 2,700 women to the shooting sports, and 75% of those interactions were post-COVID shutdowns.
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What...
Women remain a growing part of recreational shooting communities and continue to be a progressively important firearm customer. According to the National...
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Survivors, Not...
Do you know any women who have suffered domestic violence at the hands of a loved one? Chances are, you know more than a few. The number of people...
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Measure Up
With a record number of gun sales in 2020, you indeed had to adjust your shop’s priorities. Keeping the shelves stocked has been pretty high on the list...
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Check Your...
Women have fought to vote, get a credit card in their name, receive an Ivy League education and to even wear pants. Purchasing a gun, the greatest...
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Let’s Talk
The women’s market and connecting with female customers isn’t the mystery some make it out to be. Pop culture and social media can offer clues, and the...
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The Art of...
When bringing the words “women” and “shooting sports” together, it always seems to require additional clarification, such as “women-only” or...
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Learn From The...
Everyone tends to be (or should be) somewhat cautious in new surroundings. For the new firearms owner, a gun shop can be an overwhelming and scary place....
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