Women's Products

Woman-Owned...

As our industry has become more welcoming to women, the number of woman-owned gun stores has increased. Women still face many barriers to owning gun shops,...
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Myth Busted!

When a woman walks into your store and asks to look at handguns, what’s your first thought, really? Do you immediately look toward the 9mms or .380s? Have...
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Meeting The New...

in 2020, the team at Shoot Like A Girl personally introduced over 2,700 women to the shooting sports, and 75% of those interactions were post-COVID shutdowns.
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What...

Women remain a growing part of recreational shooting communities and continue to be a progressively important firearm customer. According to the National...
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Survivors, Not...

Do you know any women who have suffered domestic violence at the hands of a loved one? Chances are, you know more than a few. The number of people...
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Measure Up

With a record number of gun sales in 2020, you indeed had to adjust your shop’s priorities. Keeping the shelves stocked has been pretty high on the list...
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Check Your...

Women have fought to vote, get a credit card in their name, receive an Ivy League education and to even wear pants. Purchasing a gun, the greatest...
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Let’s Talk

The women’s market and connecting with female customers isn’t the mystery some make it out to be. Pop culture and social media can offer clues, and the...
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The Art of...

When bringing the words “women” and “shooting sports” together, it always seems to require additional clarification, such as “women-only” or...
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Learn From The...

Everyone tends to be (or should be) somewhat cautious in new surroundings. For the new firearms owner, a gun shop can be an overwhelming and scary place....
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Women-Led...

Over the past 30 or so years, an increasing number of women have moved into positions of leadership in the shooting sports industry. Some of these women are...
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Cordially...

In the January 2021 issue, Shooting Industry kicked off its useful Best Practices column with an excellent article by Doug VanderWoude titled “Best...
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Progress Made,...

There’s no question the industry has made significant improvements in its efforts to welcome women at the counter, in the classroom and at the range. New...
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Managing Recoil:...

Thanks to businesses like yours, 21 million background checks were conducted last year. According to NSSF, more than 8.4 million people became gun owners,...
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The Language Of...

Millions of people are visiting gun dealers across the U.S. for the first time, and they’re eager for firearms know-how. Those working in the industry...
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Bringing Fun ...

Following a tumultuous election year that led to a record-setting surge in firearms sales, ranges across the country are looking for ways to keep the...
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Your Next 2A...

Who would have ever envisioned a time when it would be legal to walk into a gun store with a mask on? Selling guns to those masked customers would have...
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The New Female...

There’s no question we’re living in an incredibly tumultuous world today. Every day it seems there’s a new reason Americans are worrying about their
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Get Packing

The NSSF recently reported nearly 5 million Americans purchased a firearm for the very first time in 2020.1 (Of that figure, 40% were women.) On average,
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The Domino Effect

A few months ago, I wrote an article about the importance of mentoring women in shooting sports (“Are You Part Of The Solution?” May 2020).
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Breaking Down...

In previous issues of Shooting Industry, we’ve often focused on tips for marketing to female consumers such as alternatives to ladies’ night or...
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Set Your Sights ...

The future of hunting has a direct effect on the health and longevity of many independently owned businesses in the outdoor industry — especially your...
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When They...

You’ve seen the signs, maybe you carry them in your shop — “The average response time for a 911 call is 23 minutes. Response time for a 9mm is 1,350...
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Selling...

No dealer reading this needs me to tell them a sales staff who ignores female customers isn’t going to sell much to that market. Ditto to a salesperson...
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