Women's Products

The NSSF recently reported nearly 5 million Americans purchased a firearm for the very first time in 2020.1 (Of that figure, 40% were women.) On average,

A few months ago, I wrote an article about the importance of mentoring women in shooting sports (“Are You Part Of The Solution?” May 2020).

In previous issues of Shooting Industry, we’ve often focused on tips for marketing to female consumers such as alternatives to ladies’ night or...

The future of hunting has a direct effect on the health and longevity of many independently owned businesses in the outdoor industry — especially your...

You’ve seen the signs, maybe you carry them in your shop — “The average response time for a 911 call is 23 minutes. Response time for a 9mm is 1,350...

No dealer reading this needs me to tell them a sales staff who ignores female customers isn’t going to sell much to that market. Ditto to a salesperson...

It’s a burden only about 10% of the population is able to bear: left handedness. Fumbling with right-hand gadgets, appliances, desks — even scissors and...

Navigating through a catalog of concealed-carry holsters is like going into a department store and looking for a pair of women’s shoes — the choices are...

We as an industry and community, have come a long way from the initial influx of female firearm owners over the past decade.

For folks who make their living in the shooting industry, the efforts of the DC Project are especially important.

A trip to the SHOT Show makes one thing very clear: We have many more women in the industry than we had 30 years ago. At the 1990 show, you could look...

Each year, The Well Armed Woman (TWAW) issues surveys to gather data on women. The 2019 survey was sent to women who are both new to gun ownership and those...

The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented...

Whether offered monthly or weekly, ladies’ nights (or days) have become a commonplace offering at gun ranges throughout the country. So much so women have...

If reaching out to women is not an integral part of your marketing strategy, it should be.

There are an increasing number of women taking up self-defense, shooting sports and hunting — which adds sales for gun retailers.

Most people are familiar with the phrase used in the title of this article, which I thought ended with “or are you part of the problem?”

While stocking fresh products geared toward women represents a more than capable approach to bring in this burgeoning group of customers, there’s also...

“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62–90% of the assessment is based on...

The number of women joining the shooting sports continues to grow each year, and as we enter a new decade, industry manufacturers have made significant...

I’ve read over a dozen articles about how to fit a handgun to a woman’s hand. Every article says, essentially, the same thing —

The industry has progressed significantly in recent years, with some of the most prevalent myths about female gun owners debunked — you know, things like...

Retailers know what they want: loyal customers with disposable income who will gladly refer friends to their stores or ranges.

Running any business is hard work, and it’s an ongoing learning process. It’s even harder when the product and industry you’ve chosen is still new to...