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Best Practices

Target “Your...

One thing I hear regularly in interactions with retailers right after a large market surge is “I’m not seeing my customers as much as I used to.”...
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Getting By...

When Shad Biltz and his wife decided to open their own gun shop five years ago in Largo, Fla., one of their goals was to offer training. “It’s just the...
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6 Questions To...

Hiring a marketing agency is one of those things you need to get right, especially for small- and medium-sized businesses with limited resources.
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Value In Knowing...

We all know them. The glossy infomercials advertising products that seem too good to be true. The little red “As Seen on TV” graphic is likely intended...
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Going Vintage?

Take a moment and think. When a customer walks into a gun store, what do they gravitate to? For me, unless I’m in search of something specific, I give the...
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Risks In Getting...

During a recent trip into the mountains of northern Georgia, I came across a small gun shop perched on the side of a busy street. What stood out the most...
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Hunting Products

Doors Opened!

Varmint and predator shooting is an often-overlooked niche of overall firearms sales. While rifle and pistol sales remain at an all-time high, now is a...
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COVID-19’s...

As 2020 progressed, Americans’ demands for outdoor recreation and escape became apparent. “Lockdowns” increased rates of unemployment and working from...
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Tetra Custom Shields

Tetra Hearing aspires to have all hunters and shooters wear hearing protection that not only supports but enhances their efforts.
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Set Your Sights...

It’s hard to believe deer season is just around the corner! Following a year of record-breaking fishing and hunting license sales across the country,...
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Turkey Time

With turkey season being one of the first big hunting rushes of 2021, here are some insights to help you outfit this passionate group of hunters.
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The WRP Excise...

Over the years, billions of dollars — industry dollars as many say — have been invested in wildlife, hunting and recreational shooting via the federal
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Monthly Features

Honoring Our Heroes

Approaching 15 years of serving thousands of disabled veterans and injured active-duty military personnel — and their families — Honored American...
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Innovative...

Asmuch as retail gun shops have changed the past few years, ranges have changed even more. Today’s successful ranges are brightly lit destinations spots...
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Market Smarter,...

In a world with Amazon Prime, on-demand streaming services and the internet in the palm of our hands, consumers have grown accustomed to instant gratification.
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Own Your...

Living through 2021 was more than a challenge. Making it through this past year with your sanity in place — as well as a marketing strategy — was a...
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Help Wanted

As we head into the first quarter of 2022, the future remains uncertain for many industries plagued by ongoing labor problems. Construction, food service,...
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Training Profits

In the past two years, we’ve all experienced one of the most intense and prolonged buying frenzies ever. We gained millions of new gun owners, but as...
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Personal Defense

Selling Guns...

When a product strikes a certain chord and skyrockets in popularity, it sells itself. Why should someone selling that kind of product even think about how...
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Perspectives On...

Noone who reads Shooting Industry needs me to tell them prices on guns — and particularly ammunition — seem to have gone through the roof, nor that...
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When The...

For going on two years now, we’ve been seeing a lot more first-time buyers in gun shops. How many of them will become return customers?
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Follow Current...

In any retail enterprise, it’s obvious the seller has to stay on top of buying trends to maximize product movement and profits. It follows that...
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Supplement...

The public seems to think gun shops are going through boom times, disregarding the fact many stores can get few guns, and less ammunition, to sell. A dealer...
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More On Handling...

Some interactions with the press or even customers can look more like a chess match — especially if an audience is present.
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Training

Training and the...

Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...

Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...

Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Training:...

In a time when big-box and online merchants continue to siphon business from local, independent stores in all industries there’s one thing for you, the...
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Part 1: Connect...

Many of the issues and challenges women have faced over the years such as abuse, being targeted as easy victims, living as single mothers trying to protect...
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Women's Products

Women...

The Second Amendment is constantly under attack by well-funded groups of anti-gun zealots like Moms Demand Action, politicians and those who revel in their...
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What Women Want...

Recent statistics affirm close to 4 million new gun owners are women, yet it’s no surprise increasing gun ownership amongst women has been steadily...
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We Kick Brass...

When Dawn Perez, owner of We Kick Brass in Jupiter, Fla., decided to open a gun store, she had no idea what she was getting into. But she’s a force of...
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Don’t Overlook...

Women were already one of the fastest-growing segments of hunters in the United States, but last year hunting saw a boom in popularity that has continued...
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Promoting The...

In 2016, Weatherby introduced the Vanguard Camilla, a rifle with a meticulously designed stock that accounted for multiple female characteristics. By no...
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Shared Mission...

Every camper attending a She Hunts Skills Camp will receive a selection of hunting and range-wear clothing and accessories provided by Girls with Guns...
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