DISCOVER
FIND WHAT YOUR CUSTOMERS WILL BE LOOKING FOR
Best Practices
Unleash Your...
AI can now be used as a tool for business planning — whether it's expanding your existing business, adding a product/service lines or testing a crazy idea.
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Expertise Brings...
You and every one of your competitors have shelves full of guns, ammo and accessories. To stand out, consider the value you can offer customers by providing...
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How AI Can Help...
When thinking about AI and how it can improve your business, there’s a relatable quote from famed management consultant Peter Drucker: “Efficiency is...
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Level Up Your...
It’s no surprise people find most businesses these days just by searching “near me” in Google Maps. Google just adds “near me” to any business you...
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Breaking Down...
The landscape in the outdoor industry is changing. For the past decade, statistics have shown women are leading as the growing demographic in the hunting...
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The Case For...
When it comes to training, it’s a lot easier for a person to commit to $25 than $200. They can commit to one, two or three hours easier than eight hours...
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Hunting Products
Fall Hunting Preview
Fall hunting provides a major source of revenue for many gun stores and shooting ranges across the country. Despite the rise of big-box chains, local gun...
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Night Sights
As more hunters become more proficient at hog and predator hunting, they demand optics that complement their tactics.
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Varmint/Predator...
Varmint/predator hunting is a niche market, but it can translate to lucrative commerce outside of traditional big-game hunting seasons.
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The Crossbow Market
Participation in crossbow hunting continues to grow across the country. According to the Congressional Sportsmen’s Foundation, 28 states now allow...
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Get Ready For...
Patrick Connaghan owns 717 Armory in Harrisburg, Pa. A dedicated hunter himself, Connaghan wishes the fall hunting season would just “hurry up and get...
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Calling In...
While it seems like 2021’s big-game hunting season has only just ended, spring fever has likely already struck some of your store’s cadre of turkey...
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Monthly Features
Bowhunting & Beyond
The archery industry is experiencing a significant transformation, fueled by technological advancements and changing consumer preferences.
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Are We In A...
Let’s rip off the bandage and open an honest conversation about the much-needed change this industry requires to be a healthier one — and thwart what...
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Polish & Protect
Whether customers love or loathe gun cleaning and maintenance, they need the proper tools to do the job the right way. This is where your store comes in ...
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U.S. Firearms...
Recent history for the firearms industry has been defined by uncertainty. Here in 2024, there is still uncertainty in the marketplace — but a different...
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Fall Whitetail...
The 2024 fall hunting season is in sight. What products are white-tail hunters really coming in and asking for this year? 3 dealers weigh in.
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Home Safety Sells
However your customers define home safety, stocking the products they’re asking for can help them feel secure and increase your bottom line.
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Personal Defense
Selling More Of...
When something becomes a best seller, it’s nature’s way of telling us to sell even more.
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Discovering...
Any product of any kind may have certain features that will appeal to the customer, but if the seller doesn’t think about them and bring them to the...
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Selling The...
The serious armed defender really needs a wardrobe of guns. Why should he or she buy them from anyone but you?
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Defensive Ammo...
Jeff Cooper once pointed out it’s the bullet that stops the threat, not the gun. It’s no surprise he became a champion of the .45 Auto. But there are so...
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Royal Range:...
Have you ever walked through a multiplex movie theater and thought, “Ya know, with backstops where the movie screens are, this could be a helluva set of...
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Your “Other”...
With new guns a customer can’t experience accuracy or reliability in your shop. But they can glean how it feels — and in-store displays become essential.
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Training
Training Influences
The landscape of firearm training is constantly evolving because of technological advancements, changing societal dynamics and an ongoing attempt to...
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Training Today
The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...
Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...
Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...
Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Women's Products
Doe Camp Nation...
When on the lookout for great outdoor opportunities for women, you may come across some events that are more than they seem at first glance. Doe Camp Nation...
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Family Fun...
Family Fun Indoor Range stands out in the world of firearms training facilities. It’s a community hub, an educational center and a safe space for...
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Sisterhood...
Amy Ray is the founder of Sisterhood Outdoors, a program that encourages and works with women in the outdoor areas of hunting, fishing and shooting. Their...
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New Products For...
If you’re looking for new products to better serve female customers, look no further. From guns and accessories to the latest hunting gear and apparel,...
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Family-Owned...
There was a time when woman-owned businesses in the shooting, hunting and outdoor industry were few and far between.
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Step Aside:...
Women are the 2A community’s best-suited advocates for countering the well-organized and targeted disinformation campaigns. However, the only way...
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