DISCOVER
FIND WHAT YOUR CUSTOMERS WILL BE LOOKING FOR
Best Practices
It’s (Almost)...
Yep, you read the headline right. Sure, we’re in the final days of summer but for a retailer, we need to be putting on our Santa hat and thinking about...
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Shocking...
Most range owners overlook the most basic of shooting essentials — the paper target — since it’s a very low-price item when compared to ammunition and...
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Making The Jump...
If you’re looking to expand your offerings and delve into an area generally left alone by the big-box retailers, it’s worth considering NFA guns and...
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7 Elements Of An...
It’s going to take more than just downloading written program templates to develop, implement and maintain safety and health programs at your shooting range.
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Boost Profits: ...
Looking back to that fateful period of the “not to be named virus of unexplained origin,” we saw the government step in with PPP (Paycheck Protection...
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6 Ways To Spring...
When spring has sprung (or at any change in season), consider it the perfect time for a marketing audit.
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Hunting Products
Fall Hunting Preview
Fall hunting provides a major source of revenue for many gun stores and shooting ranges across the country. Despite the rise of big-box chains, local gun...
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Night Sights
As more hunters become more proficient at hog and predator hunting, they demand optics that complement their tactics.
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Varmint/Predator...
Varmint/predator hunting is a niche market, but it can translate to lucrative commerce outside of traditional big-game hunting seasons.
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The Crossbow Market
Participation in crossbow hunting continues to grow across the country. According to the Congressional Sportsmen’s Foundation, 28 states now allow...
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Get Ready For...
Patrick Connaghan owns 717 Armory in Harrisburg, Pa. A dedicated hunter himself, Connaghan wishes the fall hunting season would just “hurry up and get...
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Calling In...
While it seems like 2021’s big-game hunting season has only just ended, spring fever has likely already struck some of your store’s cadre of turkey...
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Monthly Features
Top-Tier Partners
Gun stores have no shortage of manufacturers to choose from when deciding which pistols and revolvers to order and display for customers. Who goes above and...
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Training Influences
The landscape of firearm training is constantly evolving because of technological advancements, changing societal dynamics and an ongoing attempt to...
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Points Of Surprise!
Let’s go beyond the basics and look at other ways data can help any store make better decisions in an unclear and difficult market economy.
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Gunsmith In The...
A resident gunsmith attracts new customers and galvanizes customer loyalty, but retailers follow their instincts to market their gunsmithing services.
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Trends In Handguns
It often seems like there isn’t a lot of change in the world of handguns. Ask a gun store owner about top sellers and the answers tend to be pretty...
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Dress For Success!
IF you’re looking to fatten up your bottom line in the upcoming game seasons look no further than hunting knives.
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Personal Defense
“Break The...
If you’ve been a firearms retailer for a while, you’ve probably lost count of how many customers have thrown their hands up in frustration and blurted,...
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Selling Retro
Many gun shops today have little but black rifles and black polymer pistols on display.
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When Training...
Agreat many firearms retailers have discovered training goes hand in hand with sales of guns and accessories, each advancing the other. Most commonly, it...
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Safety Issues:...
We can never lose sight of the fact we are selling deadly weapons. Therefore, workplace safety is a concern — no matter what our business or profession...
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BIG DADDY...
“Like so many other gun dealers, we began in our garage.” From humble beginnings, Tony and Sherrie McKnight have built a strong retail brand with a...
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Promising...
The 2023 NRA Annual Meeting in Indianapolis served up a healthy dose of potential self-defense options. What stood out?
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Training
Training Influences
The landscape of firearm training is constantly evolving because of technological advancements, changing societal dynamics and an ongoing attempt to...
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Training Today
The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...
Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...
Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
2
Training and The...
Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Women's Products
Showcase...
So why would you want to produce a concealed carry fashion show? As a retailer, you want to showcase the products carried in your store in order to increase...
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It’s In The...
You helped your female customer choose her firearm and her eye/ear protection. Now it’s time to talk range bags.
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Making Women At...
What do women want in their shooting range? What will make them comfortable and return time and again? Let’s evaluate.
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Age Is Just A...
Who is the female American gun owner? Surveys held by the two largest women’s shooting organizations, The Well Armed Woman (TWAW) and A Girl & A Gun...
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See It, Touch...
When more women started carrying handguns for self-defense, we faced a bit of an issue.
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Despite Stigma,...
If you walk into almost any gun store or indoor range, you’ll see a selection of purses designed for concealed carry — often tucked away in a corner....
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