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Best Practices

6 Questions To...

Hiring a marketing agency is one of those things you need to get right, especially for small- and medium-sized businesses with limited resources.
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Value In Knowing...

We all know them. The glossy infomercials advertising products that seem too good to be true. The little red “As Seen on TV” graphic is likely intended...
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Going Vintage?

Take a moment and think. When a customer walks into a gun store, what do they gravitate to? For me, unless I’m in search of something specific, I give the...
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Risks In Getting...

During a recent trip into the mountains of northern Georgia, I came across a small gun shop perched on the side of a busy street. What stood out the most...
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7 Low-Cost...

It’s no secret small- and medium-sized businesses often require both the owner and employees to wear multiple hats in order to create value and serve...
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Boost Knife...

All successful firearms dealers know the value of secondary sales, but selling cutlery is often overlooked when seeking these valuable added dollars to...
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Hunting Products

Doors Opened!

Varmint and predator shooting is an often-overlooked niche of overall firearms sales. While rifle and pistol sales remain at an all-time high, now is a...
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COVID-19’s...

As 2020 progressed, Americans’ demands for outdoor recreation and escape became apparent. “Lockdowns” increased rates of unemployment and working from...
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Tetra Custom Shields

Tetra Hearing aspires to have all hunters and shooters wear hearing protection that not only supports but enhances their efforts.
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Set Your Sights...

It’s hard to believe deer season is just around the corner! Following a year of record-breaking fishing and hunting license sales across the country,...
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Turkey Time

With turkey season being one of the first big hunting rushes of 2021, here are some insights to help you outfit this passionate group of hunters.
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The WRP Excise...

Over the years, billions of dollars — industry dollars as many say — have been invested in wildlife, hunting and recreational shooting via the federal
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Monthly Features

Doors Opened!

Varmint and predator shooting is an often-overlooked niche of overall firearms sales. While rifle and pistol sales remain at an all-time high, now is a...
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Airguns Mean...

If you ever find yourself looking around your store, exploring different options for filling empty shelf space, you might want to consider airguns. Given...
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Eyes + Ears Are...

Forgive me if I get a little personal, but I’m a clear example of what you, as a younger shooter or person selling shooting products never want to become....
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A Team To Be...

339 events, 41 different sports and 11,000+ athletes competing. It was the Tokyo Olympic Games. One of the most celebrated sports events in the world. With...
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Store Security...

It’s no secret business has been booming across the shooting sports industry. Lingering uncertainty about the future is continuing to drive sales of...
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One Platform,...

It’s the season for scheduling hunter education classes and preparing for fall expeditions. I’ve been in contact with many stores, and — no surprise...
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Personal Defense

When The...

For going on two years now, we’ve been seeing a lot more first-time buyers in gun shops. How many of them will become return customers?
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Follow Current...

In any retail enterprise, it’s obvious the seller has to stay on top of buying trends to maximize product movement and profits. It follows that...
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Supplement...

The public seems to think gun shops are going through boom times, disregarding the fact many stores can get few guns, and less ammunition, to sell. A dealer...
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More On Handling...

Some interactions with the press or even customers can look more like a chess match — especially if an audience is present.
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Customers’ Pet...

If you’ve been reading Shooting Industry for a very long time, you may remember when this magazine had a monthly feature on dumb things customers did and...
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Defy Stereotypes...

You’ve probably heard (and experienced firsthand): The previous 15 months have resulted in record gun sales. A significant driver of this trend is a rise...
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Training

Training and the...

Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...

Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...

Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Training:...

In a time when big-box and online merchants continue to siphon business from local, independent stores in all industries there’s one thing for you, the...
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Part 1: Connect...

Many of the issues and challenges women have faced over the years such as abuse, being targeted as easy victims, living as single mothers trying to protect...
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Women's Products

We Kick Brass...

When Dawn Perez, owner of We Kick Brass in Jupiter, Fla., decided to open a gun store, she had no idea what she was getting into. But she’s a force of...
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Don’t Overlook...

Women were already one of the fastest-growing segments of hunters in the United States, but last year hunting saw a boom in popularity that has continued...
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Promoting The...

In 2016, Weatherby introduced the Vanguard Camilla, a rifle with a meticulously designed stock that accounted for multiple female characteristics. By no...
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Shared Mission...

Every camper attending a She Hunts Skills Camp will receive a selection of hunting and range-wear clothing and accessories provided by Girls with Guns...
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Woman-Owned...

As our industry has become more welcoming to women, the number of woman-owned gun stores has increased. Women still face many barriers to owning gun shops,...
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Myth Busted!

When a woman walks into your store and asks to look at handguns, what’s your first thought, really? Do you immediately look toward the 9mms or .380s? Have...
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