DISCOVER
FIND WHAT YOUR CUSTOMERS WILL BE LOOKING FOR
Best Practices
Level Up Your...
It’s no surprise people find most businesses these days just by searching “near me” in Google Maps. Google just adds “near me” to any business you...
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Breaking Down...
The landscape in the outdoor industry is changing. For the past decade, statistics have shown women are leading as the growing demographic in the hunting...
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The Case For...
When it comes to training, it’s a lot easier for a person to commit to $25 than $200. They can commit to one, two or three hours easier than eight hours...
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4 Ways To Boost...
Like most industries, the firearms world has a mix of tech-savvy individuals and those who haven’t made the leap into the world where good SEO (Search...
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Store Thrives...
We all want to sell more to women. Here, we’re going to look at a gun shop devoted to this segment of the market — and thriving vibrantly.
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Don’t Cop Out...
Let’s start off with a bit of trivia here: “Co-op” derives from the term “cooperative.” In the world of marketing, it’s when two entities work...
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Hunting Products
Fall Hunting Preview
Fall hunting provides a major source of revenue for many gun stores and shooting ranges across the country. Despite the rise of big-box chains, local gun...
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Night Sights
As more hunters become more proficient at hog and predator hunting, they demand optics that complement their tactics.
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Varmint/Predator...
Varmint/predator hunting is a niche market, but it can translate to lucrative commerce outside of traditional big-game hunting seasons.
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The Crossbow Market
Participation in crossbow hunting continues to grow across the country. According to the Congressional Sportsmen’s Foundation, 28 states now allow...
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Get Ready For...
Patrick Connaghan owns 717 Armory in Harrisburg, Pa. A dedicated hunter himself, Connaghan wishes the fall hunting season would just “hurry up and get...
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Calling In...
While it seems like 2021’s big-game hunting season has only just ended, spring fever has likely already struck some of your store’s cadre of turkey...
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Monthly Features
Small Group Setting
Long-range target shooting is booming, and the market teems with products to help riflemen improve accuracy.
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Avoiding...
There’s no question: e-commerce is here to stay. Avoid these pitfalls when you consider upgrading your online presence.
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11 Eye-Catching...
Every year brings a fresh batch of new products — here are 11 that caught our attention in Q1 2024.
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Non-Lethal...
Non-lethal self-defense is a sales category that sits on the outer edges of what a “gun store” is all about. We’re talking about things like pepper...
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Lever-Action...
Though recently relegated to the nostalgia bin, lever-action rifles are generating fresh enthusiasm for old, time-tested technology.
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The Sun Never...
How do you convince customers to purchase an American Old West replica? Is the Western ideal dead? Not so, say the Cimarron Firearms team.
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Personal Defense
Defensive Ammo...
Jeff Cooper once pointed out it’s the bullet that stops the threat, not the gun. It’s no surprise he became a champion of the .45 Auto. But there are so...
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Royal Range:...
Have you ever walked through a multiplex movie theater and thought, “Ya know, with backstops where the movie screens are, this could be a helluva set of...
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Your “Other”...
With new guns a customer can’t experience accuracy or reliability in your shop. But they can glean how it feels — and in-store displays become essential.
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Selling...
Let’s recognize at the outset: except for boutique gun shops catering exclusively to the “carriage trade,” premium-priced guns aren’t the bread and...
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Outfitting The...
Here’s a likely scenario: A customer walks into your shop and says, “I’m going to take a firearms training class, and I think I may need some stuff …”
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Special Prices...
In any retail business, it’s not uncommon for regular customers who repeatedly buy from you to get a break on retail price.
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Training
Training Influences
The landscape of firearm training is constantly evolving because of technological advancements, changing societal dynamics and an ongoing attempt to...
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Training Today
The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...
Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...
Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...
Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Women's Products
New Products For...
If you’re looking for new products to better serve female customers, look no further. From guns and accessories to the latest hunting gear and apparel,...
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Family-Owned...
There was a time when woman-owned businesses in the shooting, hunting and outdoor industry were few and far between.
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Step Aside:...
Women are the 2A community’s best-suited advocates for countering the well-organized and targeted disinformation campaigns. However, the only way...
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Women In The...
The Mingle is a two-day, invite-only event for women in the firearms industry to build relationships in support of businesses, network and collaborate to...
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How Psychology...
Pablo Picasso once said, “Colors, like features, follow the changes of the emotions.” What does this mean for retailers?
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Store Thrives...
We all want to sell more to women. Here, we’re going to look at a gun shop devoted to this segment of the market — and thriving vibrantly.
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