DISCOVER
FIND WHAT YOUR CUSTOMERS WILL BE LOOKING FOR
Best Practices
It’s Possible:...
It should come as no surprise the digital marketing sector has continued to experience rapid growth.
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Friendly...
Twice a month, dozens of customers gather on the range at Nashville Armory for a bit of friendly competition.
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Be A Better...
Even before the tragic school shooting in Uvalde, Texas, our freedoms and your livelihood were at risk from constant attacks on the Second Amendment.
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Buying, Selling...
We’ve done a lot of speculating these past couple of years over the eventual fate of all those guns gobbled up by first-time buyers. How many of them,...
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Getting More Out...
Selling guns online isn’t new. Many retailers have their own websites where they list guns and gun parts, and GunBroker.com has been hosting firearms...
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Using Email To...
Online marketing trends come and go. While it makes sense for the firearms industry to have a presence on popular social media platforms, the competition is...
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Hunting Products
Get Ready For...
Patrick Connaghan owns 717 Armory in Harrisburg, Pa. A dedicated hunter himself, Connaghan wishes the fall hunting season would just “hurry up and get...
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Calling In...
While it seems like 2021’s big-game hunting season has only just ended, spring fever has likely already struck some of your store’s cadre of turkey...
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Doors Opened!
Varmint and predator shooting is an often-overlooked niche of overall firearms sales. While rifle and pistol sales remain at an all-time high, now is a...
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COVID-19’s...
As 2020 progressed, Americans’ demands for outdoor recreation and escape became apparent. “Lockdowns” increased rates of unemployment and working from...
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Tetra Custom Shields
Tetra Hearing aspires to have all hunters and shooters wear hearing protection that not only supports but enhances their efforts.
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Set Your Sights...
It’s hard to believe deer season is just around the corner! Following a year of record-breaking fishing and hunting license sales across the country,...
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Monthly Features
Air Power
The airgun industry has strong wind in its sails, and its growth appears to have immense potential.
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Making The Most...
Not every retailer can make a profit selling used products. Firearms retailers, however, can make significant incremental sales when they add used guns to...
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At The Starting Line
During their first five years in business, the owners of Legacy Indoor Range & Armory were happy with a homegrown website. For the most part, it did what it...
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Crisis In Confidence
There’s no debate: Salesmanship is a perishable skill. The ability to engage with a customer and close a profitable sale is something that must be learned...
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No Range? No...
News flash: You don’t need a range to be successful in this industry. Yes, having a range to host the “live-fire experience” gives range operators a...
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Cool New Range Tech
The generation gap between traditional shooters and today’s MILLENNIALS/GEN Z is real. Older shooters may be content to plink at paper targets and mark...
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Personal Defense
And The “F”...
The recent introduction of the Walther PDP-F pistol is seen largely on the gun-related internet as “a handgun for ladies.” Designed with a short reach...
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Leading Your...
Personal illumination devices have probably advanced faster than firearms in terms of “lighter, handier and less bulk with more power.” Have your...
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Selling The 1911...
The classic John Moses Browning design finalized in the year 1911 remains a steady seller, if not the best seller, in American gun shops today. There are...
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Relics Or Rescue...
A few months ago, I witnessed an interesting dichotomy in a couple of gun shops I visited during the same week.
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Global Events...
I come from the generation that grew up huddling under elementary school desks doing “atomic bomb drills.”
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Hot Defensive...
It wasn’t a “perfect storm,” but it was still an ugly one.
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Training
Training Today
The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...
Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...
Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...
Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Training:...
In a time when big-box and online merchants continue to siphon business from local, independent stores in all industries there’s one thing for you, the...
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Women's Products
From Teaching To...
Belle McCormack didn’t start out wanting to own a shooting range. But when a series of events propelled her into firearms instruction, and then...
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7 Keys to Make...
The past two years saw a significant surge in first-time gun owners. Coupled with the debate over gun control legislation back at the forefront, a renewed...
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Build...
Aman and a woman walk into a sporting goods store. The man behind the gun counter looks past her and asks the man, “Are you looking for anything in...
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Store Owners...
Women are making inroads in many segments of our industry, but one of the places they have the most visibility is as retailers. Having a woman behind the...
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7 Common...
You’ve likely already seen the statistics, but the latest retailer survey from the National Shooting Sports Foundation (NSSF) revealed an estimated 5.4...
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8 Non-Lethal...
It’s no surprise personal protection is the primary reason gun owners buy firearms, particularly first-time users — many of whom are women.
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