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Best Practices

Getting More Out...

Selling guns online isn’t new. Many retailers have their own websites where they list guns and gun parts, and GunBroker.com has been hosting firearms...
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Using Email To...

Online marketing trends come and go. While it makes sense for the firearms industry to have a presence on popular social media platforms, the competition is...
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Getting The...

In a survey of A Girl & A Gun members, 76% of the 6,300 respondents said they enjoy shooting with members of their family, and 4% reported their entire...
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7 Ways Your...

We all know our Second Amendment freedoms are actively under attack. You’re seeing evidence of it in your shop right now as you’ve likely experienced...
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Target “Your...

One thing I hear regularly in interactions with retailers right after a large market surge is “I’m not seeing my customers as much as I used to.”...
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Getting By...

When Shad Biltz and his wife decided to open their own gun shop five years ago in Largo, Fla., one of their goals was to offer training. “It’s just the...
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Hunting Products

Calling In...

While it seems like 2021’s big-game hunting season has only just ended, spring fever has likely already struck some of your store’s cadre of turkey...
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Doors Opened!

Varmint and predator shooting is an often-overlooked niche of overall firearms sales. While rifle and pistol sales remain at an all-time high, now is a...
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COVID-19’s...

As 2020 progressed, Americans’ demands for outdoor recreation and escape became apparent. “Lockdowns” increased rates of unemployment and working from...
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Tetra Custom Shields

Tetra Hearing aspires to have all hunters and shooters wear hearing protection that not only supports but enhances their efforts.
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Set Your Sights...

It’s hard to believe deer season is just around the corner! Following a year of record-breaking fishing and hunting license sales across the country,...
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Turkey Time

With turkey season being one of the first big hunting rushes of 2021, here are some insights to help you outfit this passionate group of hunters.
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Monthly Features

Don’t Sweat It.

The beginning of summer often marks a slowdown in firearms sales depending, of course, on a store’s inventory mix and the demographics of its customer base.
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High-End Appeal

Eddy Rodriguez remembers the days when customers would walk through the front door of his former shop, Pistol Parlour, and make a beeline for a particular...
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Training Today

The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Adding Value

Accessories are major components in the handgun market, and red dot sights are popular, user-friendly additions.
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Point-Of-Sale...

One of the biggest decisions facing prospective as well as established dealers alike is determining which point-of-sale (POS) system they’re going to...
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Equipping...

Among the key things to know about the long-range shooting segment is the fact it’s not cheap — neither for the customers or the dealers catering to...
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Personal Defense

Global Events...

I come from the generation that grew up huddling under elementary school desks doing “atomic bomb drills.”
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Hot Defensive...

It wasn’t a “perfect storm,” but it was still an ugly one.
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New Tech...

It’s a given most defensive firearms have historically been designed by and for males. There have been recent developments which improve the situation....
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A 10mm Resurgence?

When the 10mm pistol cartridge was introduced in the early ’80s, one of its godfathers was Col. Jeff Cooper, who predicted it would replace his beloved...
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Selling Guns...

When a product strikes a certain chord and skyrockets in popularity, it sells itself. Why should someone selling that kind of product even think about how...
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Perspectives On...

Noone who reads Shooting Industry needs me to tell them prices on guns — and particularly ammunition — seem to have gone through the roof, nor that...
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Training

Training Today

The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...

Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...

Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...

Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Training:...

In a time when big-box and online merchants continue to siphon business from local, independent stores in all industries there’s one thing for you, the...
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Women's Products

7 Common...

You’ve likely already seen the statistics, but the latest retailer survey from the National Shooting Sports Foundation (NSSF) revealed an estimated 5.4...
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8 Non-Lethal...

It’s no surprise personal protection is the primary reason gun owners buy firearms, particularly first-time users — many of whom are women.
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New Shooters...

Gun sales are still on the rise — especially to women. At Shoot Like A Girl, we focus on metrics and measures and our data shows us there remains...
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Girls Shoot Guns Too

The firearms market has long been dominated by men, but a recent study shows a major shift manufacturers and retailers can’t ignore. Preliminary data from...
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Women...

The Second Amendment is constantly under attack by well-funded groups of anti-gun zealots like Moms Demand Action, politicians and those who revel in their...
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What Women Want...

Recent statistics affirm close to 4 million new gun owners are women, yet it’s no surprise increasing gun ownership amongst women has been steadily...
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