Some of you will be glad to turn the calendar over from 2020 to 2021. Without question, it’s been a unique and challenging year marked mainly by the

Without question: Getting customers from potential to paying is one of the goals of business.

Over the past few years, marketing with video has erupted in popularity. And rightly so due to, in no small part, the excellent video recording and editing...

Every now and then something happens in society that gets people thinking about the safety of themselves and loved ones, as well as what they’re going to...

The four Ps of marketing — Product, Price, Promotion and Place — always demand thoughtful consideration, no matter what’s happening in your market.

At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions.

As 2020 progressed, Americans’ demands for outdoor recreation and escape became apparent. “Lockdowns” increased rates of unemployment and working from...

Tetra Hearing aspires to have all hunters and shooters wear hearing protection that not only supports but enhances their efforts.

It’s hard to believe deer season is just around the corner! Following a year of record-breaking fishing and hunting license sales across the country,...

With turkey season being one of the first big hunting rushes of 2021, here are some insights to help you outfit this passionate group of hunters.

Over the years, billions of dollars — industry dollars as many say — have been invested in wildlife, hunting and recreational shooting via the federal

There’s a running joke in Arizona that pops up every year revolving around the annual awarding of game licenses through random draws.

Like most segments of the industry, the home-defense long-gun market received a significant boost thanks to the events of the past year-plus. While there...

In today’s economy profits are where you find them, and portable lighting is an easy way to make your bottom line shine. The past year has been harsh on...

A combination of social, political and epidemiological issues cause demand for firearms to skyrocket in 2020. In fact, information from NICS indicates...

Used firearms have always provided an important revenue stream for many shooting sports retailers. Pre-owned guns attract a broad array of customers,...

The year of a pandemic and a change in our nation’s leadership gave cause to reevaluate how customers shop and how you sell. Holiday shopping season is...

As 2020 progressed, Americans’ demands for outdoor recreation and escape became apparent. “Lockdowns” increased rates of unemployment and working from...

Earlier this year — in the Feb. 2021 issue — we offered some suggestions in this column for dealing with the press, and indeed, with anyone who had...

If you’ve been reading Shooting Industry for a very long time, you may remember when this magazine had a monthly feature on dumb things customers did and...

You’ve probably heard (and experienced firsthand): The previous 15 months have resulted in record gun sales. A significant driver of this trend is a rise...

In the January 2021 issue, Shooting Industry kicked off its useful Best Practices column with an excellent article by Doug VanderWoude titled “Best...

Many a gun-shop owner chose to enter the firearms industry because guns and shooting were his or her hobby. Let’s examine a case of such an enthusiast who...

We all know the record-breaking sales of 2020 — driven by COVID-19, the summer’s unrest and presidential election — won’t last forever.

Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...

Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...

Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...

In a time when big-box and online merchants continue to siphon business from local, independent stores in all industries there’s one thing for you, the...

Many of the issues and challenges women have faced over the years such as abuse, being targeted as easy victims, living as single mothers trying to protect...

Every camper attending a She Hunts Skills Camp will receive a selection of hunting and range-wear clothing and accessories provided by Girls with Guns...

As our industry has become more welcoming to women, the number of woman-owned gun stores has increased. Women still face many barriers to owning gun shops,...

When a woman walks into your store and asks to look at handguns, what’s your first thought, really? Do you immediately look toward the 9mms or .380s? Have...

in 2020, the team at Shoot Like A Girl personally introduced over 2,700 women to the shooting sports, and 75% of those interactions were post-COVID shutdowns.

Women remain a growing part of recreational shooting communities and continue to be a progressively important firearm customer. According to the National...

Do you know any women who have suffered domestic violence at the hands of a loved one? Chances are, you know more than a few. The number of people...