Women continue to be a buying force in the industry, but the majority of our peers can’t seem to figure out how to market properly to women — and if we...
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7 Things I’ve...
With any successful business, you must constantly evolve to stay relevant, but even the most innovative strategies might not be enough to take your business...
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4 Tips To...
Shooting ranges are at an increased risk of being inspected due to the Occupational Safety and Health Administration’s (OSHA’s) National Emphasis...
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Staying The...
Since the start of the pandemic, industry-leading headlines have highlighted both the growth of target shooting participation and, simultaneously, the...
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Become Part Of...
Oftentimes, when we think of “community” we envision our surrounding neighborhoods, schools, police and fire departments, libraries, city halls and —...
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How to Maximize...
If you’ve been creating Instagram Reels and seeing good results — you’re not alone. Whether you stumbled upon Reels and enjoy them, or you see...
As more hunters become more proficient at hog and predator hunting, they demand optics that complement their tactics.
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Varmint/Predator...
Varmint/predator hunting is a niche market, but it can translate to lucrative commerce outside of traditional big-game hunting seasons.
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The Crossbow Market
Participation in crossbow hunting continues to grow across the country. According to the Congressional Sportsmen’s Foundation, 28 states now allow...
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Get Ready For...
Patrick Connaghan owns 717 Armory in Harrisburg, Pa. A dedicated hunter himself, Connaghan wishes the fall hunting season would just “hurry up and get...
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Calling In...
While it seems like 2021’s big-game hunting season has only just ended, spring fever has likely already struck some of your store’s cadre of turkey...
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Doors Opened!
Varmint and predator shooting is an often-overlooked niche of overall firearms sales. While rifle and pistol sales remain at an all-time high, now is a...
"Police Identify Body of Abducted Runner Eliza Fletcher,” “Knoxville Runner Escapes Kidnapping, Attempted Rape” and “Michigan Nurse Gunned Down...
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In Demand
According to the latest report on concealed carry in the United States from the Crime Prevention Research Center, “In 2022, women made up 29.2% of permit...
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She Sells More...
As more women enter the shooting sports, it’s no surprise a percentage of them also will become interested in the business side of shooting.
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Insights Into...
It’s not just a fad. Women continue to be a growing force in the firearms market, representing 39% of firearms buyers from 2015 through 2020.
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The Family Who...
As more women enter the shooting world, they like to make it a family affair.
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Are They Coming...
The events of 2020 and 2021 propelled an unprecedented number of novice firearm shoppers through the doors of gun stores across the nation.
In our past couple of columns, we’ve touched on giving customers a shorthand education on when they can (and can’t) use the lethal force of a firearm...
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Self-Defense...
Last month in this space we laid out the basic legal formula for the justifiable use of lethal force, focusing on the foundational elements of Ability,...
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Explaining...
Since the beginning of the pandemic, and concurrent with civil disturbances around the nation, we now have 10 million or more first-time gun owners.
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What Will Be...
Past is prologue. There may not be any startling changes in the world of the gun and personal-defense market in 2023, but we can extrapolate from what...
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Selling...
In Shooting Industry’s August 2022 “Range Issue,” the Letters to the Editor page carried a note from gun dealer Steven Hamilton, saying he...
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Helping...
Carry optics are burning up the handgun market today. Some of my fellow instructors tell me they have general defensive shooting classes where more than...
The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...
Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...
Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...
Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Training:...
In a time when big-box and online merchants continue to siphon business from local, independent stores in all industries there’s one thing for you, the...
New customers are continuing to visit your store every day — many having made the decision to buy their first firearm. These customers shop differently...
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5 Must-Have...
Alongside minority gun owners, women continue to be one of the fastest-growing demographics in the firearms industry.
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Reach Women...
Reaching female customers is not a one-size-fits-all plan. Two retail stores with ranges talk about the different approaches that are working for them.
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New Shooters &...
Interest in firearms ownership continues to be on the rise. However, helping these new buyers decide which firearm to purchase can present its own unique...
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What Women...
It’s hard to believe the holiday shopping season is upon us. This year, U.S. holiday retail sales are expected to reach $1.3 trillion,1 a 3.3% increase...
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Selling...
With the increase in women purchasing firearms comes a corresponding increase in women wanting to buy accessories.