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Best Practices

The Case For...

When it comes to training, it’s a lot easier for a person to commit to $25 than $200. They can commit to one, two or three hours easier than eight hours...
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4 Ways To Boost...

Like most industries, the firearms world has a mix of tech-savvy individuals and those who haven’t made the leap into the world where good SEO (Search...
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Store Thrives...

We all want to sell more to women. Here, we’re going to look at a gun shop devoted to this segment of the market — and thriving vibrantly.
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Don’t Cop Out...

Let’s start off with a bit of trivia here: “Co-op” derives from the term “cooperative.” In the world of marketing, it’s when two entities work...
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It’s (Almost)...

Yep, you read the headline right. Sure, we’re in the final days of summer but for a retailer, we need to be putting on our Santa hat and thinking about...
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Shocking...

Most range owners overlook the most basic of shooting essentials — the paper target — since it’s a very low-price item when compared to ammunition and...
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Hunting Products

Fall Hunting Preview

Fall hunting provides a major source of revenue for many gun stores and shooting ranges across the country. Despite the rise of big-box chains, local gun...
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Night Sights

As more hunters become more proficient at hog and predator hunting, they demand optics that complement their tactics.
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Varmint/Predator...

Varmint/predator hunting is a niche market, but it can translate to lucrative commerce outside of traditional big-game hunting seasons.
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The Crossbow Market

Participation in crossbow hunting continues to grow across the country. According to the Congressional Sportsmen’s Foundation, 28 states now allow...
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Get Ready For...

Patrick Connaghan owns 717 Armory in Harrisburg, Pa. A dedicated hunter himself, Connaghan wishes the fall hunting season would just “hurry up and get...
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Calling In...

While it seems like 2021’s big-game hunting season has only just ended, spring fever has likely already struck some of your store’s cadre of turkey...
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Monthly Features

Spring Turkey Trends

Regardless of your customers’ economic status, die-hard turkey hunters will come in droves if you have the right product assortment — in stock.
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Gaining Traction...

Is your store in need of an early-year boost to get business going? Here are several ideas that could be beneficial to you.
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The Year Of...

With profit margins continuing to shrink and compress in the first quarter of 2024, we need to lean on technology more than ever to squeeze out those extra...
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In Focus:...

For most gun stores, there is no more important sales category than self-defense — especially self-defense handguns. What features draw customers in?
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The Costs Of...

The SIG SAUER ROSE Retreat held this past October in Chicago brought women together for a unique, shared experience of learning about personal safety —...
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Trigger Tech

Navigating the Crosshairs of AI in Gun Shops — Embrace or Resist?
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Personal Defense

Your “Other”...

With new guns a customer can’t experience accuracy or reliability in your shop. But they can glean how it feels — and in-store displays become essential.
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Selling...

Let’s recognize at the outset: except for boutique gun shops catering exclusively to the “carriage trade,” premium-priced guns aren’t the bread and...
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Outfitting The...

Here’s a likely scenario: A customer walks into your shop and says, “I’m going to take a firearms training class, and I think I may need some stuff …”
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Special Prices...

In any retail business, it’s not uncommon for regular customers who repeatedly buy from you to get a break on retail price.
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Retro Trends:...

A couple of months ago in this space (“Selling Retro,” Aug. 2023), we looked at sales of retro firearms. Today, we’re revisiting this topic by adding...
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“Break The...

If you’ve been a firearms retailer for a while, you’ve probably lost count of how many customers have thrown their hands up in frustration and blurted,...
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Training

Training Influences

The landscape of firearm training is constantly evolving because of technological advancements, changing societal dynamics and an ongoing attempt to...
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Training Today

The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...

Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...

Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...

Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Women's Products

Step Aside:...

Women are the 2A community’s best-suited advocates for countering the well-organized and targeted disinformation campaigns. However, the only way...
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Women In The...

The Mingle is a two-day, invite-only event for women in the firearms industry to build relationships in support of businesses, network and collaborate to...
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How Psychology...

Pablo Picasso once said, “Colors, like features, follow the changes of the emotions.” What does this mean for retailers?
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Store Thrives...

We all want to sell more to women. Here, we’re going to look at a gun shop devoted to this segment of the market — and thriving vibrantly.
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Ladies Hunting...

The percentage of female hunters almost doubled between 1980 and 1990 and has continued to increase steadily since. Today, 10–15% of all hunters are women.
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The Role Of...

In this column, I’ve often written about how women are usually an undervalued and overlooked consumer segment, particularly within the shooting industry....
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