DISCOVER
FIND WHAT YOUR CUSTOMERS WILL BE LOOKING FOR
Best Practices
The Less-Lethal...
Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...
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How Firearm...
Creating a welcoming store isn’t difficult but understanding you want to invite men and women of all ages, ethnicities and skill levels means you should...
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Suppressors:...
What a difference a few years makes in the world of suppressors. Sales of these sound-dampening devices are soaring with customers emptying store shelves...
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Unlocking AI’s...
AI is still learning, and it isn’t perfect. With a few tweaks in learning how to speak to AI, the best results are a well-written prompt away.
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“You” Is The...
August Vander Ley is a master of good public relations. He does not boast, he does not preach, he does not shout and he does not talk down to his customers.
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Can AI Train For...
AI is increasingly involved in many aspects of our lives, for better or for worse. Can it be used to predict how a shooter will perform in training?...
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Hunting Products
Shaping The...
The world of archery and bowhunting is evolving, buoyed by changes in technology, hunter demographics and societal trends.
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Game Plan for Fall
The fall hunting season represents a foundation for the outdoor industry, both in revenue generation and in shaping long-term consumer engagement. As...
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Hunting The Hunters
Predators. Varmints. None of us want them killing or harassing our livestock and our pets, and we also don’t want them destroying the wildlife population.
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Fall Hunting Preview
Fall hunting provides a major source of revenue for many gun stores and shooting ranges across the country. Despite the rise of big-box chains, local gun...
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Night Sights
As more hunters become more proficient at hog and predator hunting, they demand optics that complement their tactics.
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Varmint/Predator...
Varmint/predator hunting is a niche market, but it can translate to lucrative commerce outside of traditional big-game hunting seasons.
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Monthly Features
Shotgun Market:...
Clay target shotgun sports offer year-round income to savvy retailers as part of a larger marketing model.
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Unlocking The...
Gun-care products are as essential to shooting as ammo and targets; the trouble is many shooters don’t seem to recognize how important they are....
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Shaping The...
The world of archery and bowhunting is evolving, buoyed by changes in technology, hunter demographics and societal trends.
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“Sell, Sell,...
Jim Cramer’s popular “Sell, sell, sell!” exclamation regarding stocks (on whether to hold, buy or sell them) has a lot of parallels to inventorying at...
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U.S. Firearms...
Once again, the U.S. firearms industry finds itself at a crossroads. We survived the pandemic and two contentious presidential election cycles over the past...
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Next-Gen...
Today’s training customers demand smarter, more effective and more accessible ways to build their skills, and technology is answering the call.
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Personal Defense
Explaining The...
We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...
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Riding The Retro...
Retro is coming back. At the moment, this includes snubby revolvers, lever-action rifles, smaller-caliber handguns and even double-barrel shotguns.
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Coffee & Guns:...
A coffee shop that sells guns? Here’s what led to this odd fusion of a mini-gun shop in a coffeehouse.
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Selling The .380...
Many of your customers’ experience and lifestyles will limit them to something very small and light, or no gun at all. In this case, you’re doing them a...
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Explain Revolver...
For many years, the double-action revolver was the standard recommendation for a new handgun owner. The reasons that were valid then remain so now.
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SHOT Show 2025:...
Hundreds of new defensive guns were on display at SHOT Show 2025. Here are some with great sales potential.
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Training
Training Influences
The landscape of firearm training is constantly evolving because of technological advancements, changing societal dynamics and an ongoing attempt to...
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Training Today
The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...
Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...
Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...
Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Women's Products
Barriers That...
In a classic article from 1995, Lisa Parsons-Wraith laments the lack of gear made for women. Here in 2025, it is a much different story!
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Women Of The...
Today, women are accepted and even celebrated in the shooting sports. Women occupy upper-level management positions in many companies and run retail stores....
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The Rise Of...
Across the country, more women are taking to the field — rifle or bow in hand — embracing the sport with confidence and passion.
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10 New-For-2025...
From firearms and footwear to concealed carry solutions and protective equipment, these 10 products blend practicality with performance, helping women stay...
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Why “Shrink It...
We’ve all heard it: Women are the fastest-growing demographic of gun owners. Marketing campaigns and sales efforts have responded accordingly.
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A Tailored...
When you Google “home defense for women,” only one listing on the first page of organic search results is actually about home defense.
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