DISCOVER
FIND WHAT YOUR CUSTOMERS WILL BE LOOKING FOR
Best Practices
Build Community...
Women continue to be a buying force in the industry, but the majority of our peers can’t seem to figure out how to market properly to women — and if we...
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7 Things I’ve...
With any successful business, you must constantly evolve to stay relevant, but even the most innovative strategies might not be enough to take your business...
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4 Tips To...
Shooting ranges are at an increased risk of being inspected due to the Occupational Safety and Health Administration’s (OSHA’s) National Emphasis...
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Staying The...
Since the start of the pandemic, industry-leading headlines have highlighted both the growth of target shooting participation and, simultaneously, the...
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Become Part Of...
Oftentimes, when we think of “community” we envision our surrounding neighborhoods, schools, police and fire departments, libraries, city halls and —...
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How to Maximize...
If you’ve been creating Instagram Reels and seeing good results — you’re not alone. Whether you stumbled upon Reels and enjoy them, or you see...
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Hunting Products
Night Sights
As more hunters become more proficient at hog and predator hunting, they demand optics that complement their tactics.
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Varmint/Predator...
Varmint/predator hunting is a niche market, but it can translate to lucrative commerce outside of traditional big-game hunting seasons.
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The Crossbow Market
Participation in crossbow hunting continues to grow across the country. According to the Congressional Sportsmen’s Foundation, 28 states now allow...
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Get Ready For...
Patrick Connaghan owns 717 Armory in Harrisburg, Pa. A dedicated hunter himself, Connaghan wishes the fall hunting season would just “hurry up and get...
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Calling In...
While it seems like 2021’s big-game hunting season has only just ended, spring fever has likely already struck some of your store’s cadre of turkey...
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Doors Opened!
Varmint and predator shooting is an often-overlooked niche of overall firearms sales. While rifle and pistol sales remain at an all-time high, now is a...
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Monthly Features
Safety Top Of...
"Police Identify Body of Abducted Runner Eliza Fletcher,” “Knoxville Runner Escapes Kidnapping, Attempted Rape” and “Michigan Nurse Gunned Down...
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In Demand
According to the latest report on concealed carry in the United States from the Crime Prevention Research Center, “In 2022, women made up 29.2% of permit...
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She Sells More...
As more women enter the shooting sports, it’s no surprise a percentage of them also will become interested in the business side of shooting.
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Insights Into...
It’s not just a fad. Women continue to be a growing force in the firearms market, representing 39% of firearms buyers from 2015 through 2020.
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The Family Who...
As more women enter the shooting world, they like to make it a family affair.
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Are They Coming...
The events of 2020 and 2021 propelled an unprecedented number of novice firearm shoppers through the doors of gun stores across the nation.
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Personal Defense
Dispelling...
In our past couple of columns, we’ve touched on giving customers a shorthand education on when they can (and can’t) use the lethal force of a firearm...
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Self-Defense...
Last month in this space we laid out the basic legal formula for the justifiable use of lethal force, focusing on the foundational elements of Ability,...
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Explaining...
Since the beginning of the pandemic, and concurrent with civil disturbances around the nation, we now have 10 million or more first-time gun owners.
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What Will Be...
Past is prologue. There may not be any startling changes in the world of the gun and personal-defense market in 2023, but we can extrapolate from what...
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Selling...
In Shooting Industry’s August 2022 “Range Issue,” the Letters to the Editor page carried a note from gun dealer Steven Hamilton, saying he...
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Helping...
Carry optics are burning up the handgun market today. Some of my fellow instructors tell me they have general defensive shooting classes where more than...
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Training
Training Today
The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...
Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...
Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...
Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Training:...
In a time when big-box and online merchants continue to siphon business from local, independent stores in all industries there’s one thing for you, the...
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Women's Products
Being Your...
New customers are continuing to visit your store every day — many having made the decision to buy their first firearm. These customers shop differently...
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5 Must-Have...
Alongside minority gun owners, women continue to be one of the fastest-growing demographics in the firearms industry.
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Reach Women...
Reaching female customers is not a one-size-fits-all plan. Two retail stores with ranges talk about the different approaches that are working for them.
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New Shooters &...
Interest in firearms ownership continues to be on the rise. However, helping these new buyers decide which firearm to purchase can present its own unique...
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What Women...
It’s hard to believe the holiday shopping season is upon us. This year, U.S. holiday retail sales are expected to reach $1.3 trillion,1 a 3.3% increase...
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Selling...
With the increase in women purchasing firearms comes a corresponding increase in women wanting to buy accessories.
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