DISCOVER
FIND WHAT YOUR CUSTOMERS WILL BE LOOKING FOR
Best Practices
Community...
Gun retailers can be much more than just stores. You can bring in a wide variety of community members by offering classes that could attract customers who...
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5 Lessons...
Despite the guidelines stacked against our industry, here at FMG Publications, we’ve managed to achieve some success on YouTube. Here are some of the...
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Unleash Your...
AI can now be used as a tool for business planning — whether it's expanding your existing business, adding a product/service lines or testing a crazy idea.
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Expertise Brings...
You and every one of your competitors have shelves full of guns, ammo and accessories. To stand out, consider the value you can offer customers by providing...
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How AI Can Help...
When thinking about AI and how it can improve your business, there’s a relatable quote from famed management consultant Peter Drucker: “Efficiency is...
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Level Up Your...
It’s no surprise people find most businesses these days just by searching “near me” in Google Maps. Google just adds “near me” to any business you...
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Hunting Products
Fall Hunting Preview
Fall hunting provides a major source of revenue for many gun stores and shooting ranges across the country. Despite the rise of big-box chains, local gun...
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Night Sights
As more hunters become more proficient at hog and predator hunting, they demand optics that complement their tactics.
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Varmint/Predator...
Varmint/predator hunting is a niche market, but it can translate to lucrative commerce outside of traditional big-game hunting seasons.
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The Crossbow Market
Participation in crossbow hunting continues to grow across the country. According to the Congressional Sportsmen’s Foundation, 28 states now allow...
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Get Ready For...
Patrick Connaghan owns 717 Armory in Harrisburg, Pa. A dedicated hunter himself, Connaghan wishes the fall hunting season would just “hurry up and get...
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Calling In...
While it seems like 2021’s big-game hunting season has only just ended, spring fever has likely already struck some of your store’s cadre of turkey...
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Monthly Features
A Nice Slice Of...
Many firearms retailers can stand a boost in profits during these times of high inflation — and with hunting season just around the corner, opportunity...
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Concealed Trends...
It’s challenging to keep up with the trends in concealed carry across the country because different states are changing so many laws.
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Turning Lemons...
When a customer buys a lemon firearm, he or she almost always blames the retailer, not the manufacturer. When it happens, a professional gunsmith can...
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Deal Me In
Dealer incentive programs are a key component of firearms marketing that will pay dividends for years to come. Is your store taking advantage?
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Lighting The Way
Everyone needs a flashlight. Year in and year out, lights are certain sellers for every customer at some point.
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Hit The Jackpot...
Collectors and hunters prowling for used, premium-brand firearms represent an interesting opportunity for retailers to diversify their clientele.
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Personal Defense
Finding Out What...
You don’t need anyone to tell you a key to successful sales is to offer something the customer wants. This goes for us, too. Responding to a request from...
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Advising On...
It’s common for customers to ask gun shop staff for advice on defensive ammunition, and the question is particularly frequent among first-time gun buyers.
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Selling More Of...
When something becomes a best seller, it’s nature’s way of telling us to sell even more.
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Discovering...
Any product of any kind may have certain features that will appeal to the customer, but if the seller doesn’t think about them and bring them to the...
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Selling The...
The serious armed defender really needs a wardrobe of guns. Why should he or she buy them from anyone but you?
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Defensive Ammo...
Jeff Cooper once pointed out it’s the bullet that stops the threat, not the gun. It’s no surprise he became a champion of the .45 Auto. But there are so...
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Training
Training Influences
The landscape of firearm training is constantly evolving because of technological advancements, changing societal dynamics and an ongoing attempt to...
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Training Today
The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...
Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...
Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...
Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Women's Products
Attracting &...
The numbers don’t lie: In recent years, there’s been a significant increase in the number of women participating in the shooting sports.
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wildHERness...
What is wildHERness? Founder Jess Rice sums it up effectively: “We teach women that they can so no one can ever tell them they can’t.”
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Doe Camp Nation...
When on the lookout for great outdoor opportunities for women, you may come across some events that are more than they seem at first glance. Doe Camp Nation...
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Family Fun...
Family Fun Indoor Range stands out in the world of firearms training facilities. It’s a community hub, an educational center and a safe space for...
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Sisterhood...
Amy Ray is the founder of Sisterhood Outdoors, a program that encourages and works with women in the outdoor areas of hunting, fishing and shooting. Their...
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New Products For...
If you’re looking for new products to better serve female customers, look no further. From guns and accessories to the latest hunting gear and apparel,...
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