DISCOVER
FIND WHAT YOUR CUSTOMERS WILL BE LOOKING FOR
Best Practices
Staying The...
Since the start of the pandemic, industry-leading headlines have highlighted both the growth of target shooting participation and, simultaneously, the...
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Become Part Of...
Oftentimes, when we think of “community” we envision our surrounding neighborhoods, schools, police and fire departments, libraries, city halls and —...
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How to Maximize...
If you’ve been creating Instagram Reels and seeing good results — you’re not alone. Whether you stumbled upon Reels and enjoy them, or you see...
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It’s Possible:...
It should come as no surprise the digital marketing sector has continued to experience rapid growth.
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Friendly...
Twice a month, dozens of customers gather on the range at Nashville Armory for a bit of friendly competition.
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Be A Better...
Even before the tragic school shooting in Uvalde, Texas, our freedoms and your livelihood were at risk from constant attacks on the Second Amendment.
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Hunting Products
Varmint/Predator...
Varmint/predator hunting is a niche market, but it can translate to lucrative commerce outside of traditional big-game hunting seasons.
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The Crossbow Market
Participation in crossbow hunting continues to grow across the country. According to the Congressional Sportsmen’s Foundation, 28 states now allow...
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Get Ready For...
Patrick Connaghan owns 717 Armory in Harrisburg, Pa. A dedicated hunter himself, Connaghan wishes the fall hunting season would just “hurry up and get...
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Calling In...
While it seems like 2021’s big-game hunting season has only just ended, spring fever has likely already struck some of your store’s cadre of turkey...
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Doors Opened!
Varmint and predator shooting is an often-overlooked niche of overall firearms sales. While rifle and pistol sales remain at an all-time high, now is a...
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COVID-19’s...
As 2020 progressed, Americans’ demands for outdoor recreation and escape became apparent. “Lockdowns” increased rates of unemployment and working from...
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Monthly Features
Be Omnichannel...
We’ve all heard the claims — newspapers and magazines are dying industries, no one watches regular TV anymore, direct mailers are a waste of money …...
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Do You Really...
What motivates Americans to buy firearms? According to new research from Southwick Associates, there’s no single answer.
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10 Tips ATF...
Having ATF Industry Operations Investigators (IOIs) walk through the door can make even the most stalwart of gun dealers weak in the knees. It’s...
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5 Ways To...
Welcome to “National Firearm Industry Data
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Navigating...
When interruptions occur in the firearms industry supply chain, the ammunition and reloading markets get pinched the hardest.
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Home-Based...
Whether they’re labeled as “kitchen-table dealers,” “basement bandits,” “garage shops” or “pariahs” — home-based FFL dealers have been...
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Personal Defense
What Will Be...
Past is prologue. There may not be any startling changes in the world of the gun and personal-defense market in 2023, but we can extrapolate from what...
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Selling...
In Shooting Industry’s August 2022 “Range Issue,” the Letters to the Editor page carried a note from gun dealer Steven Hamilton, saying he...
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Helping...
Carry optics are burning up the handgun market today. Some of my fellow instructors tell me they have general defensive shooting classes where more than...
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And The “F”...
The recent introduction of the Walther PDP-F pistol is seen largely on the gun-related internet as “a handgun for ladies.” Designed with a short reach...
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Leading Your...
Personal illumination devices have probably advanced faster than firearms in terms of “lighter, handier and less bulk with more power.” Have your...
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Selling The 1911...
The classic John Moses Browning design finalized in the year 1911 remains a steady seller, if not the best seller, in American gun shops today. There are...
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Training
Training Today
The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...
Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...
Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...
Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Training:...
In a time when big-box and online merchants continue to siphon business from local, independent stores in all industries there’s one thing for you, the...
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Women's Products
New Shooters &...
Interest in firearms ownership continues to be on the rise. However, helping these new buyers decide which firearm to purchase can present its own unique...
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What Women...
It’s hard to believe the holiday shopping season is upon us. This year, U.S. holiday retail sales are expected to reach $1.3 trillion,1 a 3.3% increase...
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Selling...
With the increase in women purchasing firearms comes a corresponding increase in women wanting to buy accessories.
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From Teaching To...
Belle McCormack didn’t start out wanting to own a shooting range. But when a series of events propelled her into firearms instruction, and then...
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7 Keys to Make...
The past two years saw a significant surge in first-time gun owners. Coupled with the debate over gun control legislation back at the forefront, a renewed...
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Build...
Aman and a woman walk into a sporting goods store. The man behind the gun counter looks past her and asks the man, “Are you looking for anything in...
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