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Everyday Marketing

Get Your 2021...

Some of you will be glad to turn the calendar over from 2020 to 2021. Without question, it’s been a unique and challenging year marked mainly by the
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5 Ways To Know...

Without question: Getting customers from potential to paying is one of the goals of business.
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V-I-D-E-O...

Over the past few years, marketing with video has erupted in popularity. And rightly so due to, in no small part, the excellent video recording and editing...
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5 Ways To Engage...

Every now and then something happens in society that gets people thinking about the safety of themselves and loved ones, as well as what they’re going to...
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Reopening In The...

The four Ps of marketing — Product, Price, Promotion and Place — always demand thoughtful consideration, no matter what’s happening in your market.
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5 Event...

At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions.
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Hunting Products

Turkey Time

With turkey season being one of the first big hunting rushes of 2021, here are some insights to help you outfit this passionate group of hunters.
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The WRP Excise...

Over the years, billions of dollars — industry dollars as many say — have been invested in wildlife, hunting and recreational shooting via the federal
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No Luck Of The Draw?

There’s a running joke in Arizona that pops up every year revolving around the annual awarding of game licenses through random draws.
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Crossbow Appeal

Today’s crossbows are fast, efficient and easy to use. The novice archer will have no trouble using them, and they’re great for people who are sensitive...
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hunting &...

AN election year, a global pandemic and the start of fall hunting season have created somewhat of a perfect storm for firearm dealers.
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Tracking...

Americans recently found themselves cut off from traditional day-to-day life; some discovered empty shelves at their grocery stores, and others experienced...
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Monthly Features

2021 Trends

With 2021 in full swing, what trends have emerged? Last year the industry saw record sales on everything — guns, ammunition, accessories — and a huge...
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Your Store’s...

Dogs have been an important part of humanity for millennia. Over the past few years, studies have shown the wild canids that came to campfires initiated the...
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The High-End...

Late December, the folks at Centennial Gun Club decided to take a chance ordering a handful of pricey Walther special-edition handguns.
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E-Commerce An...

Of the various retail tools available to shooting sports retailers today, e-commerce has proven to be one of the most powerful. Having an online store...
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Events + Classes...

Think back to last year — before the coronapocalypse. If someone told you we would have over 8 million new gun owners (many from traditionally...
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Handgun Sales No...

Personal protection was on the mind of many people as the world struggled through a tumultuous 2020 blistered by pandemic, politics and civil unrest. Gun...
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Personal Defense

Joining Business...

Many a gun-shop owner chose to enter the firearms industry because guns and shooting were his or her hobby. Let’s examine a case of such an enthusiast who...
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Continued Unrest?

We all know the record-breaking sales of 2020 — driven by COVID-19, the summer’s unrest and presidential election — won’t last forever.
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Serving The...

In serving the lawful self-defense market, we’re helping people from becoming prey by successfully warding off predators. It’s a biological truth:
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Handling Q&As...

In the past year, several million first-time gun buyers came to stores like yours. They found out firsthand they had been lied to about purchasing guns,...
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Budget Guns For...

Not every customer has the budget to walk into your shop and drop thousands of dollars on a premium-quality firearm. You didn’t need me to tell you that,...
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Carry Optics: A...

Carry optics — a compact non-magnifying red dot sight on a handgun, usually a semiautomatic — has become an extremely hot trend. It hasn’t taken over the
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Training

Training and the...

Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...

Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...

Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Training:...

In a time when big-box and online merchants continue to siphon business from local, independent stores in all industries there’s one thing for you, the...
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Part 1: Connect...

Many of the issues and challenges women have faced over the years such as abuse, being targeted as easy victims, living as single mothers trying to protect...
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Women's Products

Managing Recoil:...

Thanks to businesses like yours, 21 million background checks were conducted last year. According to NSSF, more than 8.4 million people became gun owners,...
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The Language Of...

Millions of people are visiting gun dealers across the U.S. for the first time, and they’re eager for firearms know-how. Those working in the industry...
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Bringing Fun ...

Following a tumultuous election year that led to a record-setting surge in firearms sales, ranges across the country are looking for ways to keep the...
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Your Next 2A...

Who would have ever envisioned a time when it would be legal to walk into a gun store with a mask on? Selling guns to those masked customers would have...
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The New Female...

There’s no question we’re living in an incredibly tumultuous world today. Every day it seems there’s a new reason Americans are worrying about their
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Welcoming Millions

Back at the beginning of this year, while discussing the approaching presidential election and its impact on the industry, who would have predicted the
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