Industry News
News
Latest News From Around The Industry
Change &...
As we start 2024, FMG has many print and digital media options for you to place advertising messaging, either a listing ad within a send or a solo send...
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Ready, Set, SHOT...
It’s hard to believe we are already entering a new year!
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How To Make...
Sitting on the other side of the promotional desk, as the target of new stuff promotion, I thought it might be helpful to share some best practices I’ve seen.
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The Rumors Of My...
Is print really dead? Let me offer a slightly different perspective.
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Every Minute Of...
This report provides a range of stats on internet and app usage, including the collective hours we spend online and where we spend them. The “every minute...
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Getting Down To...
Reach out so we can curate a custom program to help launch your newest products and advertise this year’s promotions.
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Industry Link
A Focus On...
A recently published study examined how firearms manufacturers’ print advertisements featuring women changed from 2001–2020 — and its subsequent...
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Final Thoughts...
The dust has settled from SHOT Show 2024 — here’s a recap its impact on what it will take to be successful this year.
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Shaping Business...
A challenge facing the firearms industry today (and, perhaps all businesses these days) is consistent unpredictability. Good data can help.
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“Crisis...
Across each of Shooting Industry’s 2024 New Business Year editions — the Dec. 2023 and Jan. 2024 issues — one overarching theme has risen to the...
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And The Surveys...
It’s true — there are lies, damned lies and statistics. And then there are surveys and polls. Regardless of your view of these measures, they do —...
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A Case For...
Amidst the busyness of this season, there’s a strong case to be made to shift gears and add in a focus on generosity.
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New Hires
Newsmakers -...
New hires, promotions and more from around the firearms industry — published in the April 2024 issue of Shooting Industry.
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Newsmakers -...
New hires, promotions and more from around the firearms industry — published in the March 2024 issue of Shooting Industry.
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Newsmakers -...
New hires, promotions and more from around the firearms industry during the month of February 2024.
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Newsmakers -...
New hires, promotions and more from around the firearms industry.
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Newsmakers -...
New hires, promotions and more from around the firearms industry.
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Newsmakers -...
New hires, promotions and more from around the firearms industry.
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