When a fresh-out-of-the-academy police officer pledges to serve and protect the community, we’re not quite sure the implied population includes those of...
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What’s Our...
How can the shooting industry create a “Barbenheimer”-type movement?
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Join The...
Audience engagement is incredibly valuable to FMG’s advertisers.
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Private...
Private messaging is growing wildly. The reasons why aren’t hard to understand.
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The Long And...
Video shorts increased reach to viewers who have likely never been exposed to our brands before.
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Gun Safety ’R Us
Over the past two decades, firearms accidents have declined by 47%. Coincidence? I think not.
September is National Suicide Prevention Awareness Month. Perhaps this time of year, over any other, would be the time to emphasize brave conversations with...
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Big Movers From...
Sifting through the literally thousands of pieces of data from ATF’s Annual Firearms Manufacturing & Export Report (AFMER) can get a bit tedious — but...
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4 Things Needed...
Taking advantage of ready-made opportunities — such as National Safety Month — to promote your brand, product assortment and commitment to safety is,...
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Challenge:...
Momentum is a funny thing. It can develop over time into something nearly indomitable, but one event can inhibit or change its trajectory completely.
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Executive Order...
A consequence of a divided government meant it was a matter of “when” — rather than “if” — President Joe Biden would use executive orders to...
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Out Of Context:...
In the editorial realm, it’s viewed akin to a cardinal sin: quoting someone out of context. In the scores of interviews I’ve done over the years with...