Since the ATF introduced its eForms system, including the much-anticipated electronic Form 4 for suppressors and other NFA items, processing time has been...

Are consumers returning to gun stores this holiday season or is the "Trump Slump" keeping them home?

Rapid Gun Systems works behind the scenes to ensure you and your sales associates can focus on delivering exceptional customer service to hunters ready to...

Savage Arms helps raise more than $1 million for youth shooting teams and organizations through their support of Midway USA Foundation.

Whether it’s range days, beginner experiences, competitions, or community gatherings, hosting events is a great way to engage new and returning...

By the time a customer decides to drive to your store, they have already formed a pretty clear opinion about whether it feels like the right place to go...

There is a wealth of online training content you can share with customers and it won't cost you a dime.

Securely storing firearms is one of the most effective methods of helping your customers reduce suicide, accidents and theft.

Let’s go beyond the basics and look at other ways data can help any store make better decisions in an unclear and difficult market economy.

Whether it’s range days, beginner experiences, competitions, or community gatherings, hosting events is a great way to engage new and returning...

Over the last ten years, Zanders has done something many in the industry talk about yet fail to execute: it has evolved. Not away from its foundation —...

A few intentional changes to websites can make the experience dramatically easier for customers, which can absolutely influence whether they stick around,...

Customers don’t need more pressure to buy. They need more clarity to decide. The goal isn’t to move people through the store. It’s to guide them...

When you invest in explaining training in a way that lays out the path forward and shows people what to expect, you lower defenses and make the next step...

There’s no debate: Salesmanship is a perishable skill. The ability to engage with a customer and close a profitable sale is something that must be learned...