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E-Commerce

Celerant...

May 5, Celerant Technology announced it would offer its new Curbside Pickup Application to retailers at no cost for three months.
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Tools for...

When Steven Soucy opened his New Hampshire gun shop, one of the first things he noticed about the industry was its somewhat limited online presence.
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A Proactive...

Having a strong web presence to enhance a store’s brick-and-mortar offerings is no longer a question, but whether or not it involves branching out into...
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Marketing & Social Media

Showstopping Deals!

The year of a pandemic and a change in our nation’s leadership gave cause to reevaluate how customers shop and how you sell. Holiday shopping season is...
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Video Marketing...

As we adapt and become accustomed to the realities and the “new normal” created by COVID-19, consumers have changed the way they buy products. Brands...
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How To Optimize...

If you’ve been the teacher this year (#ThanksCOVID), it’s time to flip roles and become the student. Class is in session on how to optimize your social...
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POS Systems

Success In...

There have been many lessons — good and bad — learned during the COVID-19 pandemic. Not least among them is the idea gun shops need to be able to reach...
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Success Depends...

A good point-of-sale (POS) system can serve as the backbone of a retail business. If implemented well, it will make your operation more efficient by...
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Taking A Stand

Standing up for what we believe and who we are is something the shooting sports industry is used to. We accept challenges thrown at us and find a way to...
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Retailer Resources

Risks In Getting...

During a recent trip into the mountains of northern Georgia, I came across a small gun shop perched on the side of a busy street. What stood out the most...
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7 Low-Cost...

It’s no secret small- and medium-sized businesses often require both the owner and employees to wear multiple hats in order to create value and serve...
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Boost Knife...

All successful firearms dealers know the value of secondary sales, but selling cutlery is often overlooked when seeking these valuable added dollars to...
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Sales Training

Measure Up

With a record number of gun sales in 2020, you indeed had to adjust your shop’s priorities. Keeping the shelves stocked has been pretty high on the list...
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Priority Number...

If you’re a one-man or woman shop, your store’s persona (i.e., how it’s perceived by others) is going to be based on your character and personality....
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Be Your Own Customer

You’ll be able to make customers enjoy your shooting merchandise retail store more — and make them return more often — if you fully understand their
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