DEALER ADVANTAGE

Stay Informed And Be More Profitable

E-Commerce

Celerant...

May 5, Celerant Technology announced it would offer its new Curbside Pickup Application to retailers at no cost for three months.
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Tools for...

When Steven Soucy opened his New Hampshire gun shop, one of the first things he noticed about the industry was its somewhat limited online presence.
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A Proactive...

Having a strong web presence to enhance a store’s brick-and-mortar offerings is no longer a question, but whether or not it involves branching out into...
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Marketing & Social Media

Video Marketing...

As we adapt and become accustomed to the realities and the “new normal” created by COVID-19, consumers have changed the way they buy products. Brands...
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How To Optimize...

If you’ve been the teacher this year (#ThanksCOVID), it’s time to flip roles and become the student. Class is in session on how to optimize your social...
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Demystifying SEO

Did you know nearly 40% of small businesses still don’t have a website going into 2021?1 As surprising as this may be, what’s arguably worse are those...
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POS Systems

Success In...

There have been many lessons — good and bad — learned during the COVID-19 pandemic. Not least among them is the idea gun shops need to be able to reach...
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Success Depends...

A good point-of-sale (POS) system can serve as the backbone of a retail business. If implemented well, it will make your operation more efficient by...
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Taking A Stand

Standing up for what we believe and who we are is something the shooting sports industry is used to. We accept challenges thrown at us and find a way to...
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Retailer Resources

Check Your...

Women have fought to vote, get a credit card in their name, receive an Ivy League education and to even wear pants. Purchasing a gun, the greatest...
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Learn From The...

Everyone tends to be (or should be) somewhat cautious in new surroundings. For the new firearms owner, a gun shop can be an overwhelming and scary place....
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Events + Classes...

Think back to last year — before the coronapocalypse. If someone told you we would have over 8 million new gun owners (many from traditionally...
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Sales Training

Measure Up

With a record number of gun sales in 2020, you indeed had to adjust your shop’s priorities. Keeping the shelves stocked has been pretty high on the list...
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Priority Number...

If you’re a one-man or woman shop, your store’s persona (i.e., how it’s perceived by others) is going to be based on your character and personality....
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Be Your Own Customer

You’ll be able to make customers enjoy your shooting merchandise retail store more — and make them return more often — if you fully understand their
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