DEALER ADVANTAGE

Stay Informed And Be More Profitable

Get the advantage over this guy while you can!

Stay on top of industry threats.
Sign-up now to get Shooting Industry Dealer Advantage Enews every week.

E-Commerce

At The Starting Line

During their first five years in business, the owners of Legacy Indoor Range & Armory were happy with a homegrown website. For the most part, it did what it...
Read Full Article
Maximize Your...

There’s no denying it — e-commerce is here to stay. Research conducted prior to 2020 estimated 95% of all retail purchases would occur online by the...
Read Full Article
Embracing...

Creating separation from the competition — whether it’s through marketing campaigns, maintaining the right mix of inventory or delivering excellent...
Read Full Article

Click Here To View More E-Commerce Articles

Marketing & Social Media

Be Omnichannel...

We’ve all heard the claims — newspapers and magazines are dying industries, no one watches regular TV anymore, direct mailers are a waste of money …...
Read Full Article
Become Part Of...

Oftentimes, when we think of “community” we envision our surrounding neighborhoods, schools, police and fire departments, libraries, city halls and —...
Read Full Article
How to Maximize...

If you’ve been creating Instagram Reels and seeing good results — you’re not alone. Whether you stumbled upon Reels and enjoy them, or you see...
Read Full Article

Click Here To View More Marketing & Social Media Articles

POS Systems

5 Ways To...

Welcome to “National Firearm Industry Data
Read Full Article
Point-Of-Sale...

One of the biggest decisions facing prospective as well as established dealers alike is determining which point-of-sale (POS) system they’re going to...
Read Full Article
Embracing...

Creating separation from the competition — whether it’s through marketing campaigns, maintaining the right mix of inventory or delivering excellent...
Read Full Article

Click Here To View More POS Systems Articles

Retailer Resources

Retail Reload

Here’s a selection of handpicked products consistently demanded by consumers of the brands featured in this sponsored Retail Reload installment.
Read Full Article
10 Tips ATF...

Having ATF Industry Operations Investigators (IOIs) walk through the door can make even the most stalwart of gun dealers weak in the knees. It’s...
Read Full Article
Visual...

What’s the first picture that comes to mind when you think of Visual Merchandising?
Read Full Article

Click Here To View More Retailer Resources Articles

Sales Training

Crisis In Confidence

There’s no debate: Salesmanship is a perishable skill. The ability to engage with a customer and close a profitable sale is something that must be learned...
Read Full Article
500 Range Visits...

For this special Range Issue, I thought a rundown of some “best practices” I’ve picked up in 500+ onsite visits to individual ranges around the...
Read Full Article
Don’t Sweat It.

The beginning of summer often marks a slowdown in firearms sales depending, of course, on a store’s inventory mix and the demographics of its customer base.
Read Full Article

Click Here To View More Sales Training Articles