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E-Commerce

Maximize Your...

There’s no denying it — e-commerce is here to stay. Research conducted prior to 2020 estimated 95% of all retail purchases would occur online by the...
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Embracing...

Creating separation from the competition — whether it’s through marketing campaigns, maintaining the right mix of inventory or delivering excellent...
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Celerant...

May 5, Celerant Technology announced it would offer its new Curbside Pickup Application to retailers at no cost for three months.
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Marketing & Social Media

Innovative...

Asmuch as retail gun shops have changed the past few years, ranges have changed even more. Today’s successful ranges are brightly lit destinations spots...
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Market Smarter,...

In a world with Amazon Prime, on-demand streaming services and the internet in the palm of our hands, consumers have grown accustomed to instant gratification.
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Own Your...

Living through 2021 was more than a challenge. Making it through this past year with your sanity in place — as well as a marketing strategy — was a...
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POS Systems

Embracing...

Creating separation from the competition — whether it’s through marketing campaigns, maintaining the right mix of inventory or delivering excellent...
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Success In...

There have been many lessons — good and bad — learned during the COVID-19 pandemic. Not least among them is the idea gun shops need to be able to reach...
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Success Depends...

A good point-of-sale (POS) system can serve as the backbone of a retail business. If implemented well, it will make your operation more efficient by...
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Retailer Resources

Help Wanted

As we head into the first quarter of 2022, the future remains uncertain for many industries plagued by ongoing labor problems. Construction, food service,...
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Retail Reload

Along with stocking the hottest 2022 new products — which you’ll get to see in the coming pages — keeping a robust selection of “first in, first...
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Retail Reload /...

Along with stocking the hottest 2022 new products — which you’ll get to see in the coming pages — keeping a robust selection of “first in, first...
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Sales Training

Measure Up

With a record number of gun sales in 2020, you indeed had to adjust your shop’s priorities. Keeping the shelves stocked has been pretty high on the list...
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Priority Number...

If you’re a one-man or woman shop, your store’s persona (i.e., how it’s perceived by others) is going to be based on your character and personality....
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Be Your Own Customer

You’ll be able to make customers enjoy your shooting merchandise retail store more — and make them return more often — if you fully understand their
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