Retailer Resources

On The Range

Another chance, let’s make the most of it. Our industry has more new blood coming in than ever before, are you taking full advantage of it? This is...
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Retail Reload...

Along with stocking the hottest new products — which you’ll be privy to on the following pages — maintaining a robust selection of “first in, first...
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20 on 20

To say 2020 was a very strange year is to understate the obvious. Between COVID-19, unrest in many cities and towns and an election season that left many...
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Predicting 2021

Though well said by many people many times, 2020 was certainly a crazy and unexpected year. While no one ever wished for a global pandemic, social unrest...
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Retail Reload...

To complement the 2021 New Product Showcase, Shooting Industry is debuting the new Retail Reload program here in this issue — and continuing in the Jan.
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Tough Times...

Somewhere over the past few months, a meme I saw online summed up 2020 about as perfectly as you can. It was titled, “If 2020 Was A Math Problem.” It then
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Rainy Day Fund

The shooting sports industry has never experienced a year quite like 2020. Faced with a global pandemic, ongoing riots across the country and an uncertain...
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The Year Of The...

Let’s be honest. This year turned out pretty much nothing like anyone expected it to. As if we needed a reminder, the business of forecasting the future
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Selling To Int'l...

12 Steps To Selling Firearms Internationally — Right From Your Storefront
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Get Packing

The NSSF recently reported nearly 5 million Americans purchased a firearm for the very first time in 2020.1 (Of that figure, 40% were women.) On average,
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Knife Retailing...

Firearms sales set records in many states this year, but more than guns are flying out the door of outdoor retailers. Knife sales have also been brisk.
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Serving...

As many as 5 million first-time gun owners have joined our ranks in 2020. We asked dealers how they're equipping this emerging group.
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Pandemic +...

Security is on everyone’s mind today. We’re living in strange times, reflected in the number of guns people are buying and the storage solutions...
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In Search Of...

It started with hand sanitizer and toilet paper. Now, after months of insatiable demand, firearms, ammunition and related accessories are becoming...
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Promoting Fun...

“We’ve doubled our sales numbers over last year, and could have tripled them if we had been able to keep our inventory levels up.” If you can...
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Training In An...

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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After The...

It became nationwide — even worldwide — news: In the first few weeks of COVID-19’s spread throughout the U.S., people who had never thought they’d...
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Understanding...

Over the past few years, Southwick Associates and NSSF have been learning more about the unique groups, or segments, that make up the U.S. firearms market.
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