Retailer Resources

Boost Knife...

All successful firearms dealers know the value of secondary sales, but selling cutlery is often overlooked when seeking these valuable added dollars to...
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Check Your...

Women have fought to vote, get a credit card in their name, receive an Ivy League education and to even wear pants. Purchasing a gun, the greatest...
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Learn From The...

Everyone tends to be (or should be) somewhat cautious in new surroundings. For the new firearms owner, a gun shop can be an overwhelming and scary place....
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Events + Classes...

Think back to last year — before the coronapocalypse. If someone told you we would have over 8 million new gun owners (many from traditionally...
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Tap Into Your ...

No business escaped the trials and tribulations of forced closures and customer panic last year. It was a painful and uncertain time. On the other hand, it...
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Benchmade Knives
Find Your Knife:...

Widely available in various sizes, shapes and styles with seemingly unlimited blade and handle designs, finding a knife can feel overwhelming. With more...
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Welcoming...

Our industry needs youth if we’re going to survive into the next generation. Some retailers have added kids’ areas to their stores so parents can bring...
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The Community...

Good relationships in the community are essential to every firearms retail business. Some retailers, however, go a step farther. Not only do they cultivate...
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How to Optimize...

We’re continuing to learn how to engage with our audience — the ultimate goal is maximizing opportunities for customers to find your business or brand....
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When There’s...

It’s no secret there’s a shortage of ammunition and firearms. Sustained record sales and an unprecedented increase in first-time gun buyers created a...
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A New Playing Field

While 2020 was a chaotic year for firearms and sporting goods retailers, the unknowns heading into 2021 are creating consternation on multiple fronts.
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On The Range

Another chance, let’s make the most of it. Our industry has more new blood coming in than ever before, are you taking full advantage of it? This is...
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Retail Reload...

Along with stocking the hottest new products — which you’ll be privy to on the following pages — maintaining a robust selection of “first in, first...
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20 on 20

To say 2020 was a very strange year is to understate the obvious. Between COVID-19, unrest in many cities and towns and an election season that left many...
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Predicting 2021

Though well said by many people many times, 2020 was certainly a crazy and unexpected year. While no one ever wished for a global pandemic, social unrest...
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Retail Reload...

To complement the 2021 New Product Showcase, Shooting Industry is debuting the new Retail Reload program here in this issue — and continuing in the Jan.
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Tough Times...

Somewhere over the past few months, a meme I saw online summed up 2020 about as perfectly as you can. It was titled, “If 2020 Was A Math Problem.” It then
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Rainy Day Fund

The shooting sports industry has never experienced a year quite like 2020. Faced with a global pandemic, ongoing riots across the country and an uncertain...
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The Year Of The...

Let’s be honest. This year turned out pretty much nothing like anyone expected it to. As if we needed a reminder, the business of forecasting the future
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Selling To Int'l...

12 Steps To Selling Firearms Internationally — Right From Your Storefront
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Get Packing

The NSSF recently reported nearly 5 million Americans purchased a firearm for the very first time in 2020.1 (Of that figure, 40% were women.) On average,
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Knife Retailing...

Firearms sales set records in many states this year, but more than guns are flying out the door of outdoor retailers. Knife sales have also been brisk.
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Serving...

As many as 5 million first-time gun owners have joined our ranks in 2020. We asked dealers how they're equipping this emerging group.
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Pandemic +...

Security is on everyone’s mind today. We’re living in strange times, reflected in the number of guns people are buying and the storage solutions...
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In Search Of...

It started with hand sanitizer and toilet paper. Now, after months of insatiable demand, firearms, ammunition and related accessories are becoming...
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Promoting Fun...

“We’ve doubled our sales numbers over last year, and could have tripled them if we had been able to keep our inventory levels up.” If you can...
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Training In An...

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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After The...

It became nationwide — even worldwide — news: In the first few weeks of COVID-19’s spread throughout the U.S., people who had never thought they’d...
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Understanding...

Over the past few years, Southwick Associates and NSSF have been learning more about the unique groups, or segments, that make up the U.S. firearms market.
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