Retailer Resources
Deal Me In
Dealer incentive programs are a key component of firearms marketing that will pay dividends for years to come. Is your store taking advantage?
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The Future Of Retail
To start the year off right and highlight potential, let’s explore the opportunities and challenges for 2024 and the direction retail is heading.
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Maximize Your...
Each year, thousands of owners and employees from firearm ranges and retailers flock to exhibit halls and convention centers around the country to attend...
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100-Yard Zero On...
Your customer has a slight problem — he just mounted a new optic to that sweet rifle but doesn’t have convenient access to a long-distance range to zero it.
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SHOT Show 2024...
Previously labeled as “the Super Bowl and Christmas Day wrapped into one” for the firearms industry, the SHOT Show serves as an important inflection...
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The...
No period in retail has exemplified workplace change more than the past 5 years — here are four roles you should consider adding to your team.
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Overcoming A...
Owning a retail store has been challenging the past few years. Supply chain issues, rising costs and regulatory requirements add up.
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Retail Reload
Along with stocking the hottest 2023 new products — keeping a robust selection of “first in, first out” products is a sound strategy to generate...
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10 Tips ATF...
Having ATF Industry Operations Investigators (IOIs) walk through the door can make even the most stalwart of gun dealers weak in the knees. It’s...
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Visual...
What’s the first picture that comes to mind when you think of Visual Merchandising?
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It’s Time To...
What is a “Buyer” in a retail store? If you ask Mr. Webster, it sounds like “a person employed to select and purchase stock or materials for a large...
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A Year-End...
Whether it’s planning a weekend sales event or big year-end blowout, one of the biggest challenges facing gun stores is finding a way to grab the...
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Decision Time
It was January 2015. I just started as president of the National Association of Sporting Goods Wholesalers (NASGW). My first official workday was the...
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Making The Most...
Not every retailer can make a profit selling used products. Firearms retailers, however, can make significant incremental sales when they add used guns to...
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No Range? No...
News flash: You don’t need a range to be successful in this industry. Yes, having a range to host the “live-fire experience” gives range operators a...
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Selling Guns...
Something I’ve been seeing as I work with ranges around the country — I just recently passed 500 individual range visits — is less and less focus on...
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State Of The...
We may be starting to move past COVID (finally!), but supply chain issues continue to abound. Talk to any firearms retailer and you’ll still hear stories...
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Is Ammo Really Back?
Over the past two years, no segment in the shooting, hunting and outdoor industry has been hit quite like the ammunition market.
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Adding Value
Accessories are major components in the handgun market, and red dot sights are popular, user-friendly additions.
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First Impressions
According to a 2018 Concealed Carry Consumer Study Report by NSSF,1 during the course of a 12-month timespan, women spent significantly more money on...
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Retail Reload...
Here’s a selection of handpicked products consistently demanded by consumers of the brands featured in this sponsored Retail Reload installment.
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Help Wanted
As we head into the first quarter of 2022, the future remains uncertain for many industries plagued by ongoing labor problems. Construction, food service,...
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Retail...
Along with stocking the hottest 2022 new products — which you’ll get to see in the coming pages — keeping a robust selection of “first in, first...
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Retail Reload /...
Along with stocking the hottest 2022 new products — which you’ll get to see in the coming pages — keeping a robust selection of “first in, first...
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5 Ways To...
What started as “two weeks” then “two months” and now “two years,” the pandemic has continued to have significant impacts on the evolution of...
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Store Security...
It’s no secret business has been booming across the shooting sports industry. Lingering uncertainty about the future is continuing to drive sales of...
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Keys To Growing...
When it comes to membership programs, Midwest Shooting Center in Lima, Ohio, has it dialed in and has achieved rapid success in short succession. What’s...
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Risks In Getting...
During a recent trip into the mountains of northern Georgia, I came across a small gun shop perched on the side of a busy street. What stood out the most...
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7 Low-Cost...
It’s no secret small- and medium-sized businesses often require both the owner and employees to wear multiple hats in order to create value and serve...
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Boost Knife...
All successful firearms dealers know the value of secondary sales, but selling cutlery is often overlooked when seeking these valuable added dollars to...
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Check Your...
Women have fought to vote, get a credit card in their name, receive an Ivy League education and to even wear pants. Purchasing a gun, the greatest...
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Learn From The...
Everyone tends to be (or should be) somewhat cautious in new surroundings. For the new firearms owner, a gun shop can be an overwhelming and scary place....
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Events + Classes...
Think back to last year — before the coronapocalypse. If someone told you we would have over 8 million new gun owners (many from traditionally...
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Tap Into Your ...
No business escaped the trials and tribulations of forced closures and customer panic last year. It was a painful and uncertain time. On the other hand, it...
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Find Your Knife:...
Widely available in various sizes, shapes and styles with seemingly unlimited blade and handle designs, finding a knife can feel overwhelming. With more...
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Welcoming...
Our industry needs youth if we’re going to survive into the next generation. Some retailers have added kids’ areas to their stores so parents can bring...
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