Retailer Resources

All successful firearms dealers know the value of secondary sales, but selling cutlery is often overlooked when seeking these valuable added dollars to...

Women have fought to vote, get a credit card in their name, receive an Ivy League education and to even wear pants. Purchasing a gun, the greatest...

Everyone tends to be (or should be) somewhat cautious in new surroundings. For the new firearms owner, a gun shop can be an overwhelming and scary place....

Think back to last year — before the coronapocalypse. If someone told you we would have over 8 million new gun owners (many from traditionally...

No business escaped the trials and tribulations of forced closures and customer panic last year. It was a painful and uncertain time. On the other hand, it...

Widely available in various sizes, shapes and styles with seemingly unlimited blade and handle designs, finding a knife can feel overwhelming. With more...

Our industry needs youth if we’re going to survive into the next generation. Some retailers have added kids’ areas to their stores so parents can bring...

Good relationships in the community are essential to every firearms retail business. Some retailers, however, go a step farther. Not only do they cultivate...

We’re continuing to learn how to engage with our audience — the ultimate goal is maximizing opportunities for customers to find your business or brand....

It’s no secret there’s a shortage of ammunition and firearms. Sustained record sales and an unprecedented increase in first-time gun buyers created a...

While 2020 was a chaotic year for firearms and sporting goods retailers, the unknowns heading into 2021 are creating consternation on multiple fronts.

Another chance, let’s make the most of it. Our industry has more new blood coming in than ever before, are you taking full advantage of it? This is...

Along with stocking the hottest new products — which you’ll be privy to on the following pages — maintaining a robust selection of “first in, first...

To say 2020 was a very strange year is to understate the obvious. Between COVID-19, unrest in many cities and towns and an election season that left many...

Though well said by many people many times, 2020 was certainly a crazy and unexpected year. While no one ever wished for a global pandemic, social unrest...

To complement the 2021 New Product Showcase, Shooting Industry is debuting the new Retail Reload program here in this issue — and continuing in the Jan.

Somewhere over the past few months, a meme I saw online summed up 2020 about as perfectly as you can. It was titled, “If 2020 Was A Math Problem.” It then

The shooting sports industry has never experienced a year quite like 2020. Faced with a global pandemic, ongoing riots across the country and an uncertain...

Let’s be honest. This year turned out pretty much nothing like anyone expected it to. As if we needed a reminder, the business of forecasting the future

12 Steps To Selling Firearms Internationally — Right From Your Storefront

The NSSF recently reported nearly 5 million Americans purchased a firearm for the very first time in 2020.1 (Of that figure, 40% were women.) On average,

Firearms sales set records in many states this year, but more than guns are flying out the door of outdoor retailers. Knife sales have also been brisk.

As many as 5 million first-time gun owners have joined our ranks in 2020. We asked dealers how they're equipping this emerging group.

Security is on everyone’s mind today. We’re living in strange times, reflected in the number of guns people are buying and the storage solutions...

It started with hand sanitizer and toilet paper. Now, after months of insatiable demand, firearms, ammunition and related accessories are becoming...

“We’ve doubled our sales numbers over last year, and could have tripled them if we had been able to keep our inventory levels up.” If you can...

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...

It became nationwide — even worldwide — news: In the first few weeks of COVID-19’s spread throughout the U.S., people who had never thought they’d...

Over the past few years, Southwick Associates and NSSF have been learning more about the unique groups, or segments, that make up the U.S. firearms market.