Monthly Features
Top-Tier Partners
Gun stores have no shortage of manufacturers to choose from when deciding which pistols and revolvers to order and display for customers. Who goes above and...
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Training Influences
The landscape of firearm training is constantly evolving because of technological advancements, changing societal dynamics and an ongoing attempt to...
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Points Of Surprise!
Let’s go beyond the basics and look at other ways data can help any store make better decisions in an unclear and difficult market economy.
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Gunsmith In The...
A resident gunsmith attracts new customers and galvanizes customer loyalty, but retailers follow their instincts to market their gunsmithing services.
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Trends In Handguns
It often seems like there isn’t a lot of change in the world of handguns. Ask a gun store owner about top sellers and the answers tend to be pretty...
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Dress For Success!
IF you’re looking to fatten up your bottom line in the upcoming game seasons look no further than hunting knives.
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Marketing To The...
White-tailed deer may be, overall, the most widely hunted big-game animals in North America. But when it comes to hunter fanaticism, it often centers on the...
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Secrets Of...
Was 2022 a profitable and growing year for your brand or business?
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Technology +...
Any firearms retailer who’s been through an ATF inspection— which is almost everyone — can tell you how important it is to have every detail handled...
7
When Storms...
After a powerful storm passes through, you’ll hear stories of beachgoers stumbling upon many an item on the beach. These items range from dangerous...
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Win The Customer...
The first rule of customer service in today’s world? Hire nice people and, if possible, make sure they’re not all stale, pale and male.
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HAVA: Making A...
Since its founding by shooting sports industry executives in 2007, Honored American Veterans Afield (HAVA) has been laser-focused in its mission to serve...
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Night Sights
As more hunters become more proficient at hog and predator hunting, they demand optics that complement their tactics.
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7 Social Trends...
The marketing and advertising universe (a better term is “metaverse”) moves fast, and no marketer sees this more than those who live in social media.
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Market Smarter,...
In a world with Amazon Prime, on-demand streaming services and the internet in the palm of our hands, consumers have grown accustomed to instant gratification.
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To Delegate Or...
All too often, I hear from friends, customers or family how amazing it must be to own my own business and the freedom to do what I want when I want.
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2023 Industry...
Despite grumblings from some corners, 2022 was strong from a historical perspective.
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Outbox Big-Box...
Independent gun stores have always been the backbone of the shooting sports industry.
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Trendspotting -...
We find ourselves once again at that time of year when we look ahead and question what’s in store for the industry.
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Overcoming A...
Owning a retail store has been challenging the past few years. Supply chain issues, rising costs and regulatory requirements add up.
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Be Omnichannel...
We’ve all heard the claims — newspapers and magazines are dying industries, no one watches regular TV anymore, direct mailers are a waste of money …...
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Do You Really...
What motivates Americans to buy firearms? According to new research from Southwick Associates, there’s no single answer.
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10 Tips ATF...
Having ATF Industry Operations Investigators (IOIs) walk through the door can make even the most stalwart of gun dealers weak in the knees. It’s...
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5 Ways To...
Welcome to “National Firearm Industry Data
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Navigating...
When interruptions occur in the firearms industry supply chain, the ammunition and reloading markets get pinched the hardest.
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Home-Based...
Whether they’re labeled as “kitchen-table dealers,” “basement bandits,” “garage shops” or “pariahs” — home-based FFL dealers have been...
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SHOT Show 2023:...
There’s no question: SHOT Show 2023 is roaring back in a big way next month.
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Visual...
What’s the first picture that comes to mind when you think of Visual Merchandising?
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Varmint/Predator...
Varmint/predator hunting is a niche market, but it can translate to lucrative commerce outside of traditional big-game hunting seasons.
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Safe & Sound
Firearm sales remain strong despite falling behind the record pace set in 2020 and 2021. This year is on track to be the third- or fourth-strongest in...
7
It’s Time To...
What is a “Buyer” in a retail store? If you ask Mr. Webster, it sounds like “a person employed to select and purchase stock or materials for a large...
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A Year-End...
Whether it’s planning a weekend sales event or big year-end blowout, one of the biggest challenges facing gun stores is finding a way to grab the...
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4 Attributes...
With an unwavering commitment to providing complete retailer support, Zanders Sporting Goods continues to refine its business practices while always seeking...
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The Crossbow Market
Participation in crossbow hunting continues to grow across the country. According to the Congressional Sportsmen’s Foundation, 28 states now allow...
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Gun Safes
With instances of gun violence dominating the news cycle, coupled with the upcoming midterm elections, the firearms industry is yet again
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Handguns
It wasn’t too long ago optics-ready handguns were little more than a novelty. But today, it’s difficult to talk about the handgun segment without...
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