Monthly Features

Even in the face of a global pandemic, HAVA’s commitment to serving disabled veterans and injured active-duty military personnel hasn’t wavered....

Indoor ranges have a very different look and feel from outdoor ranges. In Des Plaines, Ill. — a Chicago suburb — Maxon Shooter’s Supplies and Indoor...

As we adapt and become accustomed to the realities and the “new normal” created by COVID-19, consumers have changed the way they buy products. Brands...

When it comes to growing your business, there are only a few ways to achieve the desired goal — attract new customers, increase the average sales per...

If you’ve been the teacher this year (#ThanksCOVID), it’s time to flip roles and become the student. Class is in session on how to optimize your social...

While 2020 was a chaotic year for firearms and sporting goods retailers, the unknowns heading into 2021 are creating consternation on multiple fronts.

If you’re a one-man or woman shop, your store’s persona (i.e., how it’s perceived by others) is going to be based on your character and personality....

To say 2020 was a very strange year is to understate the obvious. Between COVID-19, unrest in many cities and towns and an election season that left many...

Though well said by many people many times, 2020 was certainly a crazy and unexpected year. While no one ever wished for a global pandemic, social unrest...

Over the years, billions of dollars — industry dollars as many say — have been invested in wildlife, hunting and recreational shooting via the federal

Five-star ranges are the gold standard for the recreational shooting sports market. The ranges that have earned this designation from NSSF have

Back at the beginning of this year, while discussing the approaching presidential election and its impact on the industry, who would have predicted the

Somewhere over the past few months, a meme I saw online summed up 2020 about as perfectly as you can. It was titled, “If 2020 Was A Math Problem.” It then

Did you know nearly 40% of small businesses still don’t have a website going into 2021?1 As surprising as this may be, what’s arguably worse are those...

Last year at this time, most of us were putting together our marketing plans, organizing budgets, planning the calendar for the upcoming year and getting

The shooting sports industry has never experienced a year quite like 2020. Faced with a global pandemic, ongoing riots across the country and an uncertain...

Let’s be honest. This year turned out pretty much nothing like anyone expected it to. As if we needed a reminder, the business of forecasting the future

The airgun segment of outdoors sales has changed dramatically over the past 30 years or so.