Monthly Features
Small Group Setting
Long-range target shooting is booming, and the market teems with products to help riflemen improve accuracy.
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Avoiding...
There’s no question: e-commerce is here to stay. Avoid these pitfalls when you consider upgrading your online presence.
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11 Eye-Catching...
Every year brings a fresh batch of new products — here are 11 that caught our attention in Q1 2024.
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Non-Lethal...
Non-lethal self-defense is a sales category that sits on the outer edges of what a “gun store” is all about. We’re talking about things like pepper...
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Lever-Action...
Though recently relegated to the nostalgia bin, lever-action rifles are generating fresh enthusiasm for old, time-tested technology.
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The Sun Never...
How do you convince customers to purchase an American Old West replica? Is the Western ideal dead? Not so, say the Cimarron Firearms team.
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Is There A...
Employing a full-time gunsmith can reap dividends for a firearms retailer, but the decision requires careful consideration.
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Fall Hunting Preview
Fall hunting provides a major source of revenue for many gun stores and shooting ranges across the country. Despite the rise of big-box chains, local gun...
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Flashlight Sales
The LED flashlight market is huge and expected to continue to climb — is your store cashing in?
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Investing In The...
As the firearms industry continues to be attacked on what seems like nearly every front possible, our future hangs in the balance. Investing in future...
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Boosting Summer...
Enough of waving the white flag. Here are some ideas to bring you business during the slow season.
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Opening A Range?
No one builds a new indoor shooting range on a whim.
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Technology +...
Just like technology in everyday life, technology on the range is changing almost daily.
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Kinsey's: A...
The term “customer experience” is often used in business-to-consumer settings — such as describing a customer’s buying journey as they lean on your...
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U.S. Firearms...
Midway through 2023, the U.S. firearms industry finds itself in an unfamiliar position compared to recent history. After dramatic ups and downs over the...
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“Clean”...
Cleaning, the least favorite part of gun ownership, is now in vogue — and it translates to an overlooked market for retailers.
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Google Analytics...
Time has come. If you’ve been ignoring the prompt at the top of your Google Analytics dashboard these past few months, telling yourself, “That’s a...
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Lighter, Faster,...
The dog days of summer seem an unlikely time to be thinking about hunting season. Sitting in a deer stand or stalking an elk would be utter misery on one of...
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The Gun Safe Market
Gun safes have become one of the most popular purchases for first-time gun buyers and longtime shooting enthusiasts. Safes offer a significant revenue...
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First Off The...
If you were looking to name something in the shop that essentially moves itself off the shelves, you would be hard-pressed to come up with something better...
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Protect Your...
Gun shop owners are uncomfortable discussing theft, but theft is unavoidable in an industry that trades in highly valuable, highly desired merchandise.
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An Onion Is Your...
Yes, you read the headline right — an onion is the best security feature for your store! Well, not literally …
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Set Your Sights...
When considering expanded sales, the hunting market is always a good one to set your sights on. While a broad scope of hunting products is good, you can...
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Ramp Up Your...
Summer can often be a slow time in the firearms business, which can be a little stressful. But it’s also a season to do some fun and creative things you...
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Firearms...
Some firearms accessories are so popular they move without promotion or marketing, but customer preferences vary by state and region.
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The Ammunition...
As we get farther from the pandemic and closer to a new election cycle, ammunition availability and price continue to evolve. Some things are more...
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Get Covered!
If you own (or plan to own) and operate any type of firearms-related business, do you know what insurance is needed?
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4 Hidden...
About 10 years ago, there was a very large lawsuit between Apple and Samsung over the patent rights to use “finger gestures” to control the...
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E-Commerce:...
This will sound familiar to many of you: spending hours researching, downloading, testing, repairing and trying to make your websites work.
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What’s Next...
Three years ago, when Allen Bennett bought his gun shop in St. Charles, Mo., he was on a mission of sorts.
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Safety Top Of...
"Police Identify Body of Abducted Runner Eliza Fletcher,” “Knoxville Runner Escapes Kidnapping, Attempted Rape” and “Michigan Nurse Gunned Down...
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In Demand
According to the latest report on concealed carry in the United States from the Crime Prevention Research Center, “In 2022, women made up 29.2% of permit...
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She Sells More...
As more women enter the shooting sports, it’s no surprise a percentage of them also will become interested in the business side of shooting.
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Insights Into...
It’s not just a fad. Women continue to be a growing force in the firearms market, representing 39% of firearms buyers from 2015 through 2020.
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The Family Who...
As more women enter the shooting world, they like to make it a family affair.
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Are They Coming...
The events of 2020 and 2021 propelled an unprecedented number of novice firearm shoppers through the doors of gun stores across the nation.
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