Monthly Features

Store Security...

It’s no secret business has been booming across the shooting sports industry. Lingering uncertainty about the future is continuing to drive sales of...
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One Platform,...

It’s the season for scheduling hunter education classes and preparing for fall expeditions. I’ve been in contact with many stores, and — no surprise...
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Cashing In On...

In recent years, crossbow sales have risen slowly and steadily. Coinciding with the expansion of hunting seasons allowing the use of crossbows is the...
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Handgun Sales Today

After what the industry has been through during the past 18 months, you’d be hard-pressed to find anyone ready to make predictions about when we might...
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5 Ways Zanders...

For nearly 60 years, Zanders Sporting Goods has been committed to providing outstanding service and the resources its customers need to be successful. Not...
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Charged For Growth?

With the emphasis on home defense and self-protection the past 18 months, the muzzleloading and black powder segment flew under the radar. While modern...
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On The Safe Side

The surge of people taking to gun shops like yours to find a means of arming themselves continues to flow. In the U.S., we’ve viewed all-out chaos in some...
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Keys To Growing...

When it comes to membership programs, Midwest Shooting Center in Lima, Ohio, has it dialed in and has achieved rapid success in short succession. What’s...
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Maximize Your...

There’s no denying it — e-commerce is here to stay. Research conducted prior to 2020 estimated 95% of all retail purchases would occur online by the...
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The In-House...

Where would we be without gunsmiths? Think of a world without auto mechanics. Automakers would churn out new cars, with no one there to fix them when they...
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Home-Defense...

Like most segments of the industry, the home-defense long-gun market received a significant boost thanks to the events of the past year-plus. While there...
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Glow Your Profits!

In today’s economy profits are where you find them, and portable lighting is an easy way to make your bottom line shine. The past year has been harsh on...
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Market Insights:

A combination of social, political and epidemiological issues cause demand for firearms to skyrocket in 2020. In fact, information from NICS indicates...
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Market Pulse

Used firearms have always provided an important revenue stream for many shooting sports retailers. Pre-owned guns attract a broad array of customers,...
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Showstopping Deals!

The year of a pandemic and a change in our nation’s leadership gave cause to reevaluate how customers shop and how you sell. Holiday shopping season is...
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COVID-19’s...

As 2020 progressed, Americans’ demands for outdoor recreation and escape became apparent. “Lockdowns” increased rates of unemployment and working from...
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The Gun-Care Market

As we enter the third quarter, the shooting sports industry continues to address last year’s historic firearm and ammunition sales (and shortages)....
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Emerging Trends...

During the past year (and counting), millions of Americans raced into gun stores to snap up their first firearms. Now, the industry is left wondering what...
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