Monthly Features

Continuing To...

Even in the face of a global pandemic, HAVA’s commitment to serving disabled veterans and injured active-duty military personnel hasn’t wavered....
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Urban Success Story

Indoor ranges have a very different look and feel from outdoor ranges. In Des Plaines, Ill. — a Chicago suburb — Maxon Shooter’s Supplies and Indoor...
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Video Marketing...

As we adapt and become accustomed to the realities and the “new normal” created by COVID-19, consumers have changed the way they buy products. Brands...
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Be A Good...

When it comes to growing your business, there are only a few ways to achieve the desired goal — attract new customers, increase the average sales per...
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How To Optimize...

If you’ve been the teacher this year (#ThanksCOVID), it’s time to flip roles and become the student. Class is in session on how to optimize your social...
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A New Playing Field

While 2020 was a chaotic year for firearms and sporting goods retailers, the unknowns heading into 2021 are creating consternation on multiple fronts.
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Priority Number...

If you’re a one-man or woman shop, your store’s persona (i.e., how it’s perceived by others) is going to be based on your character and personality....
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20 on 20

To say 2020 was a very strange year is to understate the obvious. Between COVID-19, unrest in many cities and towns and an election season that left many...
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Predicting 2021

Though well said by many people many times, 2020 was certainly a crazy and unexpected year. While no one ever wished for a global pandemic, social unrest...
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The WRP Excise...

Over the years, billions of dollars — industry dollars as many say — have been invested in wildlife, hunting and recreational shooting via the federal
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100 Acres Of...

Five-star ranges are the gold standard for the recreational shooting sports market. The ranges that have earned this designation from NSSF have
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Welcoming Millions

Back at the beginning of this year, while discussing the approaching presidential election and its impact on the industry, who would have predicted the
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Tough Times...

Somewhere over the past few months, a meme I saw online summed up 2020 about as perfectly as you can. It was titled, “If 2020 Was A Math Problem.” It then
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Demystifying SEO

Did you know nearly 40% of small businesses still don’t have a website going into 2021?1 As surprising as this may be, what’s arguably worse are those...
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Video Marketing...

Last year at this time, most of us were putting together our marketing plans, organizing budgets, planning the calendar for the upcoming year and getting
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Rainy Day Fund

The shooting sports industry has never experienced a year quite like 2020. Faced with a global pandemic, ongoing riots across the country and an uncertain...
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The Year Of The...

Let’s be honest. This year turned out pretty much nothing like anyone expected it to. As if we needed a reminder, the business of forecasting the future
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Airguns and Airbows

The airgun segment of outdoors sales has changed dramatically over the past 30 years or so.
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