Monthly Features

No Luck Of The Draw?

There’s a running joke in Arizona that pops up every year revolving around the annual awarding of game licenses through random draws.
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safety first!

Your store may be seeing a record number of gun sales because of all the craziness this year. As you are surely very aware by now, data suggests nearly 5
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The Light-Bulb...

Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million
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Crossbow Appeal

Today’s crossbows are fast, efficient and easy to use. The novice archer will have no trouble using them, and they’re great for people who are sensitive...
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hunting &...

AN election year, a global pandemic and the start of fall hunting season have created somewhat of a perfect storm for firearm dealers.
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“It’s Like...

On any given day, Ace Sporting Goods has somewhere around 4,000 guns in stock. Any given day, that is, before 2020 went off the rails.
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Knife Retailing...

Firearms sales set records in many states this year, but more than guns are flying out the door of outdoor retailers. Knife sales have also been brisk.
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Tracking...

Americans recently found themselves cut off from traditional day-to-day life; some discovered empty shelves at their grocery stores, and others experienced...
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Pandemic +...

Security is on everyone’s mind today. We’re living in strange times, reflected in the number of guns people are buying and the storage solutions...
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Training and The...

Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Success In...

There have been many lessons — good and bad — learned during the COVID-19 pandemic. Not least among them is the idea gun shops need to be able to reach...
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Signs of a...

Even prior to the COVID-19 pandemic, signs of a revival in the hunting segment were beginning to materialize. With the closure (and reclosure, in some...
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A Hot Commodity

Sitting in a shop with shelves emptied by coronavirus-weary and protest-spooked gun buyers, it can be difficult to remember what life was like before...
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Light ’Em Up

Although you can still find cheap plastic lights, most of today’s lights are high intensity, high-tech accessories more at home in the gun store than the...
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Membership Drive

On your website are you actively trying to sell memberships, rather than just merely offering them?
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Rebuilding A Brand

Colt Senior VP of Commercial Sales Paul Spitale came to the storied manufacturer in 2015, the year they filed bankruptcy and were struggling with damage...
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Taking Control...

Like the Goodrich dealer, the firearms dealer also has an identity problem. The anti-gun politicians have been screaming “Guns are bad” for so long,...
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The Time Is Now...

Inside the July issue, we provided the annual state of the firearms industry update. One of the key takeaways was despite the slowdown in firearms...
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When You Buy A...

Every customer who purchases a gun has the potential to purchase gun-care and cleaning supplies and equipment. As the song says, they “go together like a...
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Understanding...

Over the past few years, Southwick Associates and NSSF have been learning more about the unique groups, or segments, that make up the U.S. firearms market.
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DIY Events:...

A special “Do It Yourself” (DIY) event is a wonderful tactic that delivers multiple dividends for any retail store.
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6 Tips To Grow...

Your digital presence, or lack thereof, matters now more than ever. Since the start of the coronavirus outbreak earlier this year, the internet is seeing a...
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U.S. Firearms...

In the early days of the pandemic, dealers reported robust activity from customers — wiping out entire in-store firearms inventories in many cases.
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Summer Fun

Full disclosure: This article was written in late March, just one week after the novel coronavirus was declared a global pandemic. If we all did our part...
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Raising The Bar...

The atrocity of September 11 galvanized our nation. It was a wake-up call to thousands of American citizens to finally pull their heads out of the sand and...
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Archery Trends...

The market for archery equipment, including gear used in competition, recreational shooting and bowhunting, has been holding its own in recent years with...
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Range Games

It’s safe to assume every one of your potential customers knows you sell guns. They also know you sell ammo and a wide range of accessories to go with them.
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Ammunition &...

Winds of change are blowing through the shooting sports industry. As everyone well knows, outside events can radically impact business....
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6 Out-of-the-Box...

Whether offered monthly or weekly, ladies’ nights (or days) have become a commonplace offering at gun ranges throughout the country. So much so women have...
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Keep It Real

If reaching out to women is not an integral part of your marketing strategy, it should be.
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Welcoming Women...

There are an increasing number of women taking up self-defense, shooting sports and hunting — which adds sales for gun retailers.
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Are You Part Of...

Most people are familiar with the phrase used in the title of this article, which I thought ended with “or are you part of the problem?”
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Taking Control

We as an industry and community, have come a long way from the initial influx of female firearm owners over the past decade.
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Understanding...

There’s no doubt the profile of gun owners and shooting sports participants has changed over the years, and women have grown to represent an important...
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The DC Project...

For folks who make their living in the shooting industry, the efforts of the DC Project are especially important.
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The New...

A trip to the SHOT Show makes one thing very clear: We have many more women in the industry than we had 30 years ago. At the 1990 show, you could look...
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