Other Observations

• Total hunting licenses sold: Purchases by women grew 15%; but only 4% for men.
• First-time hunters: Up 26%.
• The number of new female hunters was up a remarkable 41%; men increased by 23%.
• License renewal rates: Surprisingly, 4% more hunters did not renew their licenses in 2020 compared to the renewal rate in 2019. Reasons why are not yet known.
• Women reduced their churn rates in 2020, but the increased rate by men drove the overall renewal decline.