Henry Sends A Lever Action Love Letter
Henry Repeating Arms isn't shy about expressing feelings this Valentine's Day and they've thought outside a box of chocolates.
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Latest
New Products
Henry Sends A...
Henry Repeating Arms isn't shy about expressing feelings this Valentine's Day and they've thought outside a box of chocolates.
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Springfield...
Springfield Armory has announced the release of the 10-8 Performance Master Class 1911.
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THE NEXT...
FN America is launching a major update to its legendary SCAR platform alongside its first-ever line of purpose-built suppressors.
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Wilson Combat...
Wilson Combat announced the Wilson Combat Designated Marksman Rifle (DMR).
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Smith & Wesson...
The Performance Center M&P 10MM M2.0 Carry Comp, a high-performance pistol designed for personal defense, home protection, and field use.
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Lyman Launches...
Lyman Products has launched Sonicore Suppressors, a new brand that brings established European suppressor technology to the U.S. market.
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Industry News
ICYMI: Industry...
News from around the firearm industry, Jan. 24 — Jan. 30, 2026 featuring: Ruger, Range USA, SCOPE, SAAMI and CCI Ammunition.
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ICYMI: Industry...
News from around the firearm industry, Jan. 17 — Jan. 23, 2026 featuring: MTM Case-Gard, Streamlight, Otis, Stoeger and Smith & Wesson.
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ICYMI: Industry...
News from around the firearm industry, Jan. 10 — Jan. 16, 2026 featuring GUNS Magazine Podcast, SHIELD Sights, Otis, Weatherby, Remington and 1791 Outdoor...
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Discover
Explaining The...
We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...
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The Less-Lethal...
Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...
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Unlocking The...
Gun-care products are as essential to shooting as ammo and targets; the trouble is many shooters don’t seem to recognize how important they are....
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Dealer Advantage
Negotiating...
A customer walks in, wastes 45 minutes of your valuable time, and then leaves without buying anything. Have you ever experienced this?
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Report From...
A sales associate from a big-box retailer shares his report from behind the sales counter: women are buying! He also credits Shooting Industry for helping...
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Beyond The Gun Rack
Does your current customer base visit your store because you sell firearms or because you sell a “firearms lifestyle?”
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