ICYMI: Industry News
From May 9 — May 15, 2026
Ruger Introduces Marlin Mad Pig Customs Model 1894
Ruger announced the Marlin Mad Pig Customs Model 1894, a premium rifle developed in collaboration with Mad Pig Customs. Built on Marlin’s iconic lever‑action rifles, this model delivers modern, factory‑installed features previously found only on custom builds.
The Marlin Mad Pig Customs Model 1894 is chambered in 357 Magnum and features a Cerakote‑finished barreled action along with select upgraded components from Mad Pig Customs and Midwest Industries, enhancing durability, ergonomics and overall performance straight from the factory. The Mad Pig Customs Model 1894 represents Ruger’s continued commitment to offering shooters distinctive, high‑end Marlin firearms that feature custom‑grade, modern enhancements to suit every shooter.
To learn more about the Marlin Mad Pig Customs Model 1894, visit MarlinFirearms.com.
Shell Shock Technologies Launches .338 Lapua NAS3 Cartridge Cases
Shell Shock Technologies announced the commercial release of its .338 Lapua NAS3 cartridge cases, now available online in quantities from 250 to 5,000. The launch extends SST’s NAS3 two-piece technology – a corrosion-resistant nickel-alloy body locked to an ultra-durable stainless-steel head – into one of the most demanding long-range calibers used by precision rifle competitors, military sniper teams, and law enforcement tactical units.
The .338 Lapua NAS3 unloaded case delivers unmatched durability, reduced weight, and repeatable precision that outperforms traditional brass in every critical category. The cases are approximately 30 percent lighter than traditional brass and offer roughly 11 percent more internal volume, allowing more efficient energy use when powder is ignited. The result is the ability to achieve higher velocities at standard SAAMI pressures, with customers reporting standard-bullet velocities up to approximately 3,125 feet per second.
Shell Shock .338 Lapua NAS3 unloaded cartridge cases are available now in quantities of 250, 500, 1,000, 2,500, and 5,000 directly from Shell Shock Technologies.
Leupold Announces New BX-3 Alpine HD Binocular
Leupold & Stevens announced the launch of the BX-3 Alpine HD binocular, a new entry into the company’s line of observational equipment.
Built for hunters who go farther, glass longer, and seek optical performance that outworks price point, the BX-3 Alpine HD is available now. Featuring Leupold’s Elite Optical System, the BX-3 Alpine HD maximizes light transmission for bright, edge-to-edge clarity and a wider field of view.
Two configurations of the binocular will be available at launch: 10×42 and 12×50. Both feature interchangeable, Form-Fit eyecups, allowing hunters to customize and personalize their setup and enjoy all-day comfort and fit. A binocular harness, lens covers, and a lens cloth ship with each unit.
The BX-3 Alpine HD is waterproof, fogproof, and guaranteed for life. For more information on Leupold products, please visit Leupold.com.
Safariland Releases the New HOLLE Duty Belt System
Safariland has announced the launch of the new HOLLE Duty Belt system, a new space-optimizing lightweight load-carrying duty platform.
The HOLLE Duty Belt is a next-generation belt that combines a traditional profile, finish and buckle selection with an integrated, precision-mounted load-carrying system. Designed for consistency, stability and long-term wear, HOLLE allows duty accessories to be mounted, adjusted or repositioned without the need for keepers or threading pouches onto the belt. While maintaining a professional appearance, the belt’s optimized mounting pattern ensures secure accessory retention, reduced movement and repeatable placement.
To explore Safariland’s extensive range of holsters and accessories, visit Safariland.com.
PROOF Research Unveils New Shorter Barrel Configurations
ROOF Research’s latest barrel options represent a refined approach for both the modern hunter and marksman. Both the PROOF Elevation 2.0 and Elevation MTR 2.0 in shorter barrel configurations are now available in Tactical Flat Dark Earth (TFDE) and the all-new Midnight color, offering shooters greater customization options alongside PROOF Research’s carbon fiber technology.
With the launch of shorter barrel lengths, the PROOF Elevation 2.0 and Elevation MTR 2.0 maintain PROOF Research’s lightweight characteristics while expanding usable applications. The more compact configurations improve overall maneuverability while retaining the precision and performance that shooters expect from the Elevation platform. Additionally, all barrel lengths feature a threaded 5/8-24 muzzle with thread protector, providing shooters with enhanced suppressor compatibility.
For more information about Proof Research, visit ProofResearch.com.
