Industry Link

Turning Interest...

As many as 5 million first-time gun owners have joined our ranks so far this year. With Election Day less than 50 days away, the onus is on the industry to...
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In Search Of...

It started with hand sanitizer and toilet paper. Now, after months of insatiable demand, firearms, ammunition and related accessories are becoming...
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Promoting Fun...

“We’ve doubled our sales numbers over last year, and could have tripled them if we had been able to keep our inventory levels up.” If you can...
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Historic Nature...

Through the first half of 2020, NSSF-adjusted NICS background checks have been recorded at a blistering pace — with 10,292,725 checks conducted from Jan....
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Celerant...

May 5, Celerant Technology announced it would offer its new Curbside Pickup Application to retailers at no cost for three months.
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Training In An...

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Industry Does...

In this month’s lead Industry News story, I had a chance to sit down with NSSF President and CEO Joe Bartozzi, who encouraged the industry to take the...
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Don’t Miss Out...

If there are any silver linings to be gleaned from the onset of COVID-19 it’s the unprecedented number of new customers joining the ranks of firearms...
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An Early Look At...

Don’t worry; there isn’t a typo in the title of this month’s column. It’s a nod to an annual staple soon appearing in the July 2020 issue —...
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Initial Reaction...

SHOT Show 2020 delivered a much-needed (and timely) injection of enthusiasm for the industry. With 2019 closing on a high note — Black Friday NICS checks...
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Maximizing Your...

A lot of factors are in play when a member of your sales team is engaged in “securing the sale” with a customer. You can have a bright storefront with a...
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Uncertainty May...

As we enter another decade, it provides a natural reflection point to look back at how the previous 10 years fared. Those who study the 2010s in the coming...
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