Industry Link

As many as 5 million first-time gun owners have joined our ranks so far this year. With Election Day less than 50 days away, the onus is on the industry to...

It started with hand sanitizer and toilet paper. Now, after months of insatiable demand, firearms, ammunition and related accessories are becoming...

“We’ve doubled our sales numbers over last year, and could have tripled them if we had been able to keep our inventory levels up.” If you can...

Through the first half of 2020, NSSF-adjusted NICS background checks have been recorded at a blistering pace — with 10,292,725 checks conducted from Jan....

May 5, Celerant Technology announced it would offer its new Curbside Pickup Application to retailers at no cost for three months.

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...

In this month’s lead Industry News story, I had a chance to sit down with NSSF President and CEO Joe Bartozzi, who encouraged the industry to take the...

If there are any silver linings to be gleaned from the onset of COVID-19 it’s the unprecedented number of new customers joining the ranks of firearms...

Don’t worry; there isn’t a typo in the title of this month’s column. It’s a nod to an annual staple soon appearing in the July 2020 issue —...

SHOT Show 2020 delivered a much-needed (and timely) injection of enthusiasm for the industry. With 2019 closing on a high note — Black Friday NICS checks...

A lot of factors are in play when a member of your sales team is engaged in “securing the sale” with a customer. You can have a bright storefront with a...

As we enter another decade, it provides a natural reflection point to look back at how the previous 10 years fared. Those who study the 2010s in the coming...