Industry Link

Charting 9mm’s...

The 2010s gave us the Smith & Wesson M&P Shield, GLOCK 43, SIG SAUER P320, Ruger Security-9, SIG SAUER P365 and Springfield Hellcat — to name a few. What...
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Evaluating The...

If you want a chuckle, search “things from the past that didn’t age well” and be prepared to revel in both cringeworthy and ironic quotes, ads, posts...
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Progress Made,...

There’s no question the industry has made significant improvements in its efforts to welcome women at the counter, in the classroom and at the range. New...
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Delivering On Value

Any article offering insight on how brick-and-mortar stores can compete (and win) against Amazon immediately piques my interest. I recently came across...
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Sales Under...

“Well, this is better than the alternative.” It’s a refrain I’ve heard in conversations with dozens of dealers, distributors and manufacturers alike...
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Digging In &...

There’s no question the events of 2020 fundamentally changed the landscape of the shooting, hunting and outdoor industry, probably permanently.
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Answering The...

We asked a group of trusted retailers to get out their crystal balls and answer the million-dollar question ...
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Pandemic,...

When it’s all said and done, 2020 will be known as the “perfect storm” of uncertainty that fueled an unprecedented run on firearms and related accessory
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Actions Speak...

“Uncertainty” has been a central theme throughout 2020, so why would the election be any different? Writing this mid-October, it’s difficult to envisage
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Turning Interest...

As many as 5 million first-time gun owners have joined our ranks so far this year. With Election Day less than 50 days away, the onus is on the industry to...
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In Search Of...

It started with hand sanitizer and toilet paper. Now, after months of insatiable demand, firearms, ammunition and related accessories are becoming...
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Promoting Fun...

“We’ve doubled our sales numbers over last year, and could have tripled them if we had been able to keep our inventory levels up.” If you can...
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Historic Nature...

Through the first half of 2020, NSSF-adjusted NICS background checks have been recorded at a blistering pace — with 10,292,725 checks conducted from Jan....
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Celerant...

May 5, Celerant Technology announced it would offer its new Curbside Pickup Application to retailers at no cost for three months.
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Training In An...

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Industry Does...

In this month’s lead Industry News story, I had a chance to sit down with NSSF President and CEO Joe Bartozzi, who encouraged the industry to take the...
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Don’t Miss Out...

If there are any silver linings to be gleaned from the onset of COVID-19 it’s the unprecedented number of new customers joining the ranks of firearms...
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An Early Look At...

Don’t worry; there isn’t a typo in the title of this month’s column. It’s a nod to an annual staple soon appearing in the July 2020 issue —...
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Initial Reaction...

SHOT Show 2020 delivered a much-needed (and timely) injection of enthusiasm for the industry. With 2019 closing on a high note — Black Friday NICS checks...
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Maximizing Your...

A lot of factors are in play when a member of your sales team is engaged in “securing the sale” with a customer. You can have a bright storefront with a...
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Uncertainty May...

As we enter another decade, it provides a natural reflection point to look back at how the previous 10 years fared. Those who study the 2010s in the coming...
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