Industry Link
Headwinds &...
Despite headwinds facing the firearms industry, there are surprising tailwinds — courtesy of SCOTUS and financial discrimination rollbacks.
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Shining A Light...
Before he was tasked with protecting Tom Brady from marauding pass rushers and becoming a three-time Super Bowl champion in his storied football career,...
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The Industry’s...
Two recent articles have presented gun ownership in a more positive light, while acknowledging the growing diversity among gun owners.
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Taking Stock Of...
Fostering a joy of the shooting sports and hunting will be vital for the long-term stability of our industry — especially now.
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70 Years Later...
The 2025 New Business Year is a special one for us at FMG Publications, publisher of Shooting Industry, GUNS Magazine, American Handgunner, American COP and...
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What We Learned...
Reflecting on the 2024 Business Year, it was (a little) less chaotic than recent history but still with its own set of unique obstacles for dealers to overcome.
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The SHOT Show...
From an attendee perspective, it was always going to be difficult to top the experience from SHOT Show 2022.
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2023 Preview:...
A softened market, coupled with a looming recession, means dealers are weary of a pricing battle coming in 2023.
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2022 Midterm...
The vaunted red wave wasn’t a tsunami, but it was “just enough” to at least break up a unified government.
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3 Values That...
Nearly 10 years ago, we published a note in Letters To The Editor under the title “What’s Your Grade?” from Lonnie Craigton, a dealer in the Kansas...
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Tip The Scales:...
Election Day is Nov. 8. All 435 members of the U.S. House of Representatives are up for reelection, along with a third of the U.S. Senate. Democrats hold a...
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Battle Lines...
July 29, the U.S. House of Representatives passed H.R.1808, the Assault Weapons Ban of 2022. This bill makes it a crime to “knowingly import, sell,...
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When Your Range...
What do clubhouses, coffee shops, health and fitness clubs and shooting ranges have in common? They’re places built by community.
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Stand Together,...
The past few days have been difficult for me, both as a father and passionate member of this industry.
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7 Takeaways From...
Anevent three years in the making, the 2022 NSSF Marketing & Leadership Summit was held May 10–12 at the Hyatt Regency Lost Pines Resort in Austin, Texas.
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“Pariah”...
itall started with an email — in the Jan. 2022 Letters To The Editor column, we ran a note from home-based FFL Matthew Sims, owner of Red Roo Defense, who...
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Winds Of Change...
Despite getting off to a fairly innocuous start, 2022 is following a pattern that defined the previous two years.
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“Barrier...
During a recent trip to my local FFL, I witnessed an interaction that has taken place countless times over the past two years.
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A SHOT Show...
Though supply chain challenges and COVID surges continue to disrupt daily life, there is hope 2022 will be a step closer to something resembling “normal.”
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Customer...
With the 2022 New Business Year officially underway, dealers have an opportunity to make this the year of customer retainment. Since March 2020, millions of...
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Where Are We...
There are many words we could use to describe the past two years — unprecedented, relentless, eye-opening, stretching, tumultuous, frustrating, to name a...
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Harness Interest...
For 20 months and counting, interest in firearms ownership and related accessories has remained at historic levels. Through the first nine months of 2021,...
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Dealer Advantage...
Staying informed in an everchanging business climate is essential — and Shooting Industry’s Dealer Advantage opt-in email program is now published on a...
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Champion Hunting...
With the imminent arrival of fall, sportsmen and women will be clamoring for range time to zero their rifles, tune up their shotguns or bows and dream of...
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The Thing About...
Since publishing a three-tiered look at the ammunition market in Shooting Industry’s June issue (“Where’s All The Ammo?) on how manufacturers,...
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Charting 9mm’s...
The 2010s gave us the Smith & Wesson M&P Shield, GLOCK 43, SIG SAUER P320, Ruger Security-9, SIG SAUER P365 and Springfield Hellcat — to name a few. What...
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Evaluating The...
If you want a chuckle, search “things from the past that didn’t age well” and be prepared to revel in both cringeworthy and ironic quotes, ads, posts...
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Progress Made,...
There’s no question the industry has made significant improvements in its efforts to welcome women at the counter, in the classroom and at the range. New...
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Delivering On Value
Any article offering insight on how brick-and-mortar stores can compete (and win) against Amazon immediately piques my interest. I recently came across...
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Sales Under...
“Well, this is better than the alternative.” It’s a refrain I’ve heard in conversations with dozens of dealers, distributors and manufacturers alike...
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Digging In &...
There’s no question the events of 2020 fundamentally changed the landscape of the shooting, hunting and outdoor industry, probably permanently.
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Answering The...
We asked a group of trusted retailers to get out their crystal balls and answer the million-dollar question ...
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Pandemic,...
When it’s all said and done, 2020 will be known as the “perfect storm” of uncertainty that fueled an unprecedented run on firearms and related accessory
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Actions Speak...
“Uncertainty” has been a central theme throughout 2020, so why would the election be any different? Writing this mid-October, it’s difficult to envisage
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Turning Interest...
As many as 5 million first-time gun owners have joined our ranks so far this year. With Election Day less than 50 days away, the onus is on the industry to...
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In Search Of...
It started with hand sanitizer and toilet paper. Now, after months of insatiable demand, firearms, ammunition and related accessories are becoming...
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