Best Practices

The Case For...

When it comes to training, it’s a lot easier for a person to commit to $25 than $200. They can commit to one, two or three hours easier than eight hours...
Read Full Article
4 Ways To Boost...

Like most industries, the firearms world has a mix of tech-savvy individuals and those who haven’t made the leap into the world where good SEO (Search...
Read Full Article
Store Thrives...

We all want to sell more to women. Here, we’re going to look at a gun shop devoted to this segment of the market — and thriving vibrantly.
Read Full Article
Don’t Cop Out...

Let’s start off with a bit of trivia here: “Co-op” derives from the term “cooperative.” In the world of marketing, it’s when two entities work...
Read Full Article
It’s (Almost)...

Yep, you read the headline right. Sure, we’re in the final days of summer but for a retailer, we need to be putting on our Santa hat and thinking about...
Read Full Article
Shocking...

Most range owners overlook the most basic of shooting essentials — the paper target — since it’s a very low-price item when compared to ammunition and...
Read Full Article
Build Community...

Women continue to be a buying force in the industry, but the majority of our peers can’t seem to figure out how to market properly to women — and if we...
Read Full Article
7 Things I’ve...

With any successful business, you must constantly evolve to stay relevant, but even the most innovative strategies might not be enough to take your business...
Read Full Article
4 Tips To...

Shooting ranges are at an increased risk of being inspected due to the Occupational Safety and Health Administration’s (OSHA’s) National Emphasis...
Read Full Article
Staying The...

Since the start of the pandemic, industry-leading headlines have highlighted both the growth of target shooting participation and, simultaneously, the...
Read Full Article
Become Part Of...

Oftentimes, when we think of “community” we envision our surrounding neighborhoods, schools, police and fire departments, libraries, city halls and —...
Read Full Article
How to Maximize...

If you’ve been creating Instagram Reels and seeing good results — you’re not alone. Whether you stumbled upon Reels and enjoy them, or you see...
Read Full Article
It’s Possible:...

It should come as no surprise the digital marketing sector has continued to experience rapid growth.
Read Full Article
Friendly...

Twice a month, dozens of customers gather on the range at Nashville Armory for a bit of friendly competition.
Read Full Article
Be A Better...

Even before the tragic school shooting in Uvalde, Texas, our freedoms and your livelihood were at risk from constant attacks on the Second Amendment.
Read Full Article
Buying, Selling...

We’ve done a lot of speculating these past couple of years over the eventual fate of all those guns gobbled up by first-time buyers. How many of them,...
Read Full Article
Getting More Out...

Selling guns online isn’t new. Many retailers have their own websites where they list guns and gun parts, and GunBroker.com has been hosting firearms...
Read Full Article
Using Email To...

Online marketing trends come and go. While it makes sense for the firearms industry to have a presence on popular social media platforms, the competition is...
Read Full Article
Getting The...

In a survey of A Girl & A Gun members, 76% of the 6,300 respondents said they enjoy shooting with members of their family, and 4% reported their entire...
Read Full Article
7 Ways Your...

We all know our Second Amendment freedoms are actively under attack. You’re seeing evidence of it in your shop right now as you’ve likely experienced...
Read Full Article
Target “Your...

One thing I hear regularly in interactions with retailers right after a large market surge is “I’m not seeing my customers as much as I used to.”...
Read Full Article
Getting By...

When Shad Biltz and his wife decided to open their own gun shop five years ago in Largo, Fla., one of their goals was to offer training. “It’s just the...
Read Full Article
6 Questions To...

Hiring a marketing agency is one of those things you need to get right, especially for small- and medium-sized businesses with limited resources.
Read Full Article
Value In Knowing...

We all know them. The glossy infomercials advertising products that seem too good to be true. The little red “As Seen on TV” graphic is likely intended...
Read Full Article
Going Vintage?

Take a moment and think. When a customer walks into a gun store, what do they gravitate to? For me, unless I’m in search of something specific, I give the...
Read Full Article
Risks In Getting...

During a recent trip into the mountains of northern Georgia, I came across a small gun shop perched on the side of a busy street. What stood out the most...
Read Full Article
7 Low-Cost...

It’s no secret small- and medium-sized businesses often require both the owner and employees to wear multiple hats in order to create value and serve...
Read Full Article
Boost Knife...

All successful firearms dealers know the value of secondary sales, but selling cutlery is often overlooked when seeking these valuable added dollars to...
Read Full Article
Learn From The...

Everyone tends to be (or should be) somewhat cautious in new surroundings. For the new firearms owner, a gun shop can be an overwhelming and scary place....
Read Full Article
Tap Into Your ...

No business escaped the trials and tribulations of forced closures and customer panic last year. It was a painful and uncertain time. On the other hand, it...
Read Full Article
Welcoming...

Our industry needs youth if we’re going to survive into the next generation. Some retailers have added kids’ areas to their stores so parents can bring...
Read Full Article
When There’s...

It’s no secret there’s a shortage of ammunition and firearms. Sustained record sales and an unprecedented increase in first-time gun buyers created a...
Read Full Article
On The Range

Another chance, let’s make the most of it. Our industry has more new blood coming in than ever before, are you taking full advantage of it? This is...
Read Full Article
Get Your 2021...

Some of you will be glad to turn the calendar over from 2020 to 2021. Without question, it’s been a unique and challenging year marked mainly by the
Read Full Article
5 Ways To Know...

Without question: Getting customers from potential to paying is one of the goals of business.
Read Full Article
V-I-D-E-O...

Over the past few years, marketing with video has erupted in popularity. And rightly so due to, in no small part, the excellent video recording and editing...
Read Full Article
5 Ways To Engage...

Every now and then something happens in society that gets people thinking about the safety of themselves and loved ones, as well as what they’re going to...
Read Full Article
Reopening In The...

The four Ps of marketing — Product, Price, Promotion and Place — always demand thoughtful consideration, no matter what’s happening in your market.
Read Full Article
5 Event...

At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions.
Read Full Article
3 Negative...

Typical sales and marketing philosophies recommend your communications include a lot of positivity, hype and other forms of promotional words and imagery....
Read Full Article
2020 Vision:...

When the calendar year rolled over to 2020, many cleverly connected it to the idea of having 20/20 vision — not so much related to eyesight but more so in...
Read Full Article
4 Ways To Reach...

The easiest customer to reach is the one nearest you — that is, the one who already loves firearms, shooting, hunting or the associated gear. As you...
Read Full Article
Marketing In The...

The shooting industry exists for reasons far exceeding self-defense and the preservation of life; but for not less than those. To be sure, we love our...
Read Full Article
Communications...

I graduated from college in 1993 with a bachelor’s degree in organizational communications. My studies included the standard array of courses including...
Read Full Article
5 Things You...

Marketing requires both long-term vision and strategy as well as short-term tactics. These short-term tactics include activities you should do each business...
Read Full Article
Go, Partner,...

Ever wonder what successful firearms businesses do to make them so … successful? Maybe you’ve watched some businesses from afar, scouring their website...
Read Full Article
5 Ways To Make...

In marketing speak, when a potential customer checks out your website before calling, emailing, ordering or visiting, it’s called validation.
Read Full Article