Best Practices
7 Low-Cost...
It’s no secret small- and medium-sized businesses often require both the owner and employees to wear multiple hats in order to create value and serve...
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Boost Knife...
All successful firearms dealers know the value of secondary sales, but selling cutlery is often overlooked when seeking these valuable added dollars to...
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Learn From The...
Everyone tends to be (or should be) somewhat cautious in new surroundings. For the new firearms owner, a gun shop can be an overwhelming and scary place....
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Tap Into Your ...
No business escaped the trials and tribulations of forced closures and customer panic last year. It was a painful and uncertain time. On the other hand, it...
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Welcoming...
Our industry needs youth if we’re going to survive into the next generation. Some retailers have added kids’ areas to their stores so parents can bring...
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When There’s...
It’s no secret there’s a shortage of ammunition and firearms. Sustained record sales and an unprecedented increase in first-time gun buyers created a...
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On The Range
Another chance, let’s make the most of it. Our industry has more new blood coming in than ever before, are you taking full advantage of it? This is...
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Get Your 2021...
Some of you will be glad to turn the calendar over from 2020 to 2021. Without question, it’s been a unique and challenging year marked mainly by the
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5 Ways To Know...
Without question: Getting customers from potential to paying is one of the goals of business.
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V-I-D-E-O...
Over the past few years, marketing with video has erupted in popularity. And rightly so due to, in no small part, the excellent video recording and editing...
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5 Ways To Engage...
Every now and then something happens in society that gets people thinking about the safety of themselves and loved ones, as well as what they’re going to...
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Reopening In The...
The four Ps of marketing — Product, Price, Promotion and Place — always demand thoughtful consideration, no matter what’s happening in your market.
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5 Event...
At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions.
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3 Negative...
Typical sales and marketing philosophies recommend your communications include a lot of positivity, hype and other forms of promotional words and imagery....
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2020 Vision:...
When the calendar year rolled over to 2020, many cleverly connected it to the idea of having 20/20 vision — not so much related to eyesight but more so in...
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4 Ways To Reach...
The easiest customer to reach is the one nearest you — that is, the one who already loves firearms, shooting, hunting or the associated gear. As you...
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Marketing In The...
The shooting industry exists for reasons far exceeding self-defense and the preservation of life; but for not less than those. To be sure, we love our...
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Communications...
I graduated from college in 1993 with a bachelor’s degree in organizational communications. My studies included the standard array of courses including...
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5 Things You...
Marketing requires both long-term vision and strategy as well as short-term tactics. These short-term tactics include activities you should do each business...
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Go, Partner,...
Ever wonder what successful firearms businesses do to make them so … successful? Maybe you’ve watched some businesses from afar, scouring their website...
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5 Ways To Make...
In marketing speak, when a potential customer checks out your website before calling, emailing, ordering or visiting, it’s called validation.
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