1. Content Management System (CMS)

If you don’t have a website or your website hasn’t been updated in the last 3–5 years, this is the first place you should start. A website works as a 24/7 salesperson so it’s an area worth investing in.

WordPress is a great place to start. The platform now powers 39.5% of all websites in 2021,3 up from powering 35% of sites in 2020. Counting only sites with a content management system (CMS), WordPress has a market share of 64.1%.

There’s a reason for its popularity. WordPress is extremely customizable, versatile, scalable and reliable. Plus, it’s SEO-friendly, easy to integrate with other tools and simple to manage.

WordPress itself is free, but you will need to pay for ongoing website hosting and may consider purchasing a custom website theme.

For someone like Hillary Dube, owner of HNR Gun Works in Inverness, Fla., who said, “Blogging is the best affordable tool I use to market the store, firearms training and gunsmithing,” an easy-to-manage content management system is vital.