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2024 Issues

July 2024 Digital Edition

• U.S. Firearms Industry Today — Firearms Production Report
• Are We In A De-Evolution?
• Bowhunting & Beyond
• Polish & Protect

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June 2024 Digital Edition

• Home Safety Sells
• Latest Innovations In Eye And Ear Protection For The Range
• Fall Whitetail Hunting Sales Preview
• If We Don’t Speak Out, Who Will?

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May 2024 Digital Edition

• Summer Slump? Host Events!
• In-Demand Accessories
• Serving The Varmint & Predator Hunter
• Reloading Industry Targets Long-Range Accuracy

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April 2024 Digital Edition

• Non-Lethal Self-Defense Options
• SmallGroup Setting
• Avoiding Pitfalls In E-Commerce
• 11 Eye-Catching Product Launches

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March 2024 Digital Edition

• Loading Up: Must-Have Self-Defense Long Guns
• Lever-Action Rifle Renaissance
• The Sun Never Sets In Cimarron Country
• Fabric & Firearms
• Self-Defense Hot Shots From SHOT Show 2024

Click Here To VIEW The March 2024 Digital Edition

February 2024 Digital Edition

• In Focus: Self-Defense Handguns
• Gaining Traction In The New Year
• Spring Turkey Trends
• 2024: The Year Of Technology
• 2024 New Product Showcase: Part 3

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January 2024 Digital Edition

• 2024 Industry Outlook
• 6 Burning Questions For 2024
• The Future Of Retail: Where Are We Headed?
• Mentorship In The Outdoor Space
• The Cost Putting On A Gun Retreat? Priceless.
• 2024 New Product Showcase: Part 2

Click Here To VIEW The January 2024 Digital Edition

2023 Issues

December 2023 Digital Edition

• 6 Things We Learned From 2023
• 2024 New Product Showcase: Part 1
• The Ever-Evolving Roles In Retail
• SHOT 2024 Preview
• Maximize Your Investment: 7 Tips For Trade Show Attendees
• What’s Next For The Ammo Market?
• 2023 NASGW Expo Overpowers Power Outage
• 100-Yard Zero On A 25-Yard Range?

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To VIEW The December 2023 Digital Edition

November 2023 Digital Edition

• 5 Ways To Boost Year-End Profits
• High-End Guns — Worth The Risk?
• Make The Most Of Predator Hunting Sales
• Gunsmithing Part 3 — A Proven Money Maker

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To VIEW The November 2023 Digital Edition

October 2023 Digital Edition

• Top-Tier Partners — Dealers Rate Favorite Handgun Makers
• Training Influences
• POS: Points Of Surprise
• Gunsmithing Part 2 — Markey Your Services

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To VIEW The October 2023 Digital Edition

September 2023 Digital Edition

• Gunsmithing & DIY
• Fall Hunting Trends PLUS Hunting Knives
• Trends In Handguns For Home & Range
• Brave Conversations — Make The Difference
• Breaking The Tie For The Undecided

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To VIEW The September 2023 Digital Edition

August 2023 Digital Edition

• The Range Issue!
• Technology & Range Management
• Tips For Opening A Range
• Old Is New Again? Selling Retro
• Breaking Out Of The Summer Slowdown

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To VIEW The August 2023 Digital Edition

July 2023 Digital Edition

• U.S. Firearms Industry Today Report
• “Clean” Inventory
• Google Analytics 4
• Making The Jump To NFA Products
• Lighter, Faster, Stronger

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To VIEW The July 2023 Digital Edition

June 2023 Digital Edition

• First Off The Shelves: Eye & Ear Protection
• Protect Your Inventory
• The Gun Safe Market
• An Onion Is Your Store’s Best Security Feature
• 4 Things Needed For A Successful Safety Campaign

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To VIEW The June 2023 Digital Edition

May 2023 Digital Edition

• Firearms Accessories That Practically Sell Themselves
• The Ammunition Market 2023
• Ramp Up Summer Sales Events
• Set Your Sights On Varmint Hunters
• Promising Self-Defense Picks
• Boost Profits: PPP Isn’t Just A COVID Loan

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To VIEW The May 2023 Digital Edition

April 2023 Digital Edition

• What’s Next For The Precision Long-Range Market?
• Quick, Reactive & Reliable E-Commerce
• 4 Hidden Benefits Of Targert Cameras
• In Demand
• Get Covered! 6 Questions To Answer Your Insurance Needs
• Eye-Catching 2023 Product Launches

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To VIEW The April 2023 Digital Edition

March 2023 Digital Edition

• The Family Who Trains Together…
• Insights Into The Firearm Purchase Journey For Women
• She Sells More Than Seashells
• In Demand
• Safety Top Of Mind For Women On The Go
• Top Self-Defense Products From Shot
• 2023 New Product Showcase

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To VIEW The March 2023 Digital Edition

February 2023 Digital Edition

• When Storms Bring Opportunity
• Are They Coming Back?
• Technology & Compliance
• Secrets Of Working With Agencies
• 5 Must-Have Products For Women In 2023
• 2023 New Product Showcase

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The February 2023 Digital Edition

January 2023 Digital Edition

• Trendspotting – What’s Going To Be Hot This Year?
• Outbox Big-Box Stores
• To Delegate Or Not To Delegate?
• 7 Social Trends For 2023 You Should Care About
• Reach Women Through Creative Ideas & Customer Service
• 2023 New Product Showcase

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The January 2023 Digital Edition

2022 Issues

December 2022 Digital Edition
• SHOT Show 2023
• Navigating Lingering Scarcity
• 5 Ways To Celebrate
• Visual Merchandising 101
• 10 Tips To Make Your Next ATF Inspection Better
• 2023 New Product Showcase

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The December 2022 Digital Edition

November 2022 Digital Edition
• A Year-End Blowout Or Targeted Sales?
• It’s Time To Evolve!
• Eyewear + Hearing Protection Sales Trends
• Varmint/Predator Hunting
• Storefronts Vs. Home-Based Vs. Ranges

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The November 2022 Digital Edition

October 2022 Digital Edition
• The Crossbow Market
• Handguns: Focus On What Sells
• Gun Safes
• Decision Time

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The October 2022 Digital Edition

September 2022 Digital Edition
• Crisis In Confidence
• At The Starting Line
• Making The Most Of Used Gun Sales
• Air Power

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The September 2022 Digital Edition

August 2022 Digital Edition
• Nearing The End Of Large Ranges?
• 500 Range Visits & Counting …
• The 5-Star Treatment
• Cool New Range Tech
• No Range? No Problem.

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The August 2022 Digital Edition

July 2022 Digital Edition
• Fly In The Milk
• U.S. Firearms Industry Today
• The State Of 2022 Gun-Care Sales
• The Simple & Manageable Social Media Strategy
• Selling Guns Worth The Squeeze?
• The Greatest Buyer’s Guide In The Universe!

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The July 2022 Digital Edition

June 2022 Digital Edition
• Get Ready For Fall Hunting Season
• DIY Gun Sales For Home & Hunting
• “Have You Thought About A Shotgun?”
• State Of The 2022 Ammo Market: Part 1: The Manufacturer Perspective
• State Of The 2022 Ammo Market: Part 2: The Dealer Perspective

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The June 2022 Digital Edition

May 2022 Digital Edition
• Training Today
• Adding Value
• High-End Appeal
• Don’t Sweat It

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The May 2022 Digital Edition

April 2022 Digital Edition
• Gunsmithing: Joining Sales & Service
• Equipping Today’s Long-Range Customer
• Point-Of-Sale Systems
• SHOT Show 2022 Makes Its Return To Las Vegas
• SHOT Show New Product Showcase

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The April 2022 Digital Edition

March 2022 Digital Edition
• First Impressions
• 8 Ways To Retain Women & Encourage Growth
• The Full-Circle Approach
• The Invisible Woman
• Understanding Her Mindset
• Forging Her Own Path
• Hottest New Products For Women

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The March 2022 Digital Edition

February 2022 Digital Edition
• Audition Time
• Supply Chain Woes
• Convert Searchers Into Buyers
• Calling In Turkey Hunters
• Retail Reload: Tried-And-True Sellers
• 2022 New Product Showcase: Part 3

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The February 2022 Digital Edition

January 2022 Digital Edition
• Innovative Ranges & Revenue Streams
• 2022 New Business Year Outlook
• Training Profits
• Help Wanted: Workforce Shortage Strikes Gun Stores
• Own Your Customer In 2022
• Digital Breakout
• Market Smarter, Not Harder
• HAVA: Honoring Our Heroes
• Retail Reload: Tried-And-True Sellers
• 2022 New Product Showcase: Part 2

COLUMNS: Personal Defense, Best Practices, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The January 2022 Digital Edition