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August 2020 Digital Edition
• A Hot Commodity: Self-Defense Long Guns
• Light ’Em Up: Put A Shine On Flashlight Sales
• Membership Drive
• Signs Of A Resurgence?: Pandemic Reignites Hunting Segment
• Rebuilding A Brand: Colt’s Manufacturing Co.

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The August 2020 Digital Edition

July 2020 Digital Edition
• “When You Buy A New Gun, You Need ….”
• U.S. Firearms Industry Today
• Understanding Would-Be, First-Time Firearms Customers
• DIY Events
• 6 Tips To Grow On Social Media Without Advertising
• First Look: Guns & Gear

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The July 2020 Digital Edition

June 2020 Digital Edition
• Forecasting Archery Sales
• Ammunition & Reloading
• Range Games
• Summer Fun

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The June 2020 Digital Edition

May 2020 Digital Edition
• Women & The Competitive Connection
• 6 Out-Of-The-Box Alternatives To Ladie’s Night
• Keep It Real
• Welcoming Women At The Counter
• Are You Part Of The Solution?
• Taking Control
• Understanding Segments Of Future Female Gun Owners
• The DC Project Promotes #Educationlegislation
• The New Entrepenuers

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The May 2020 Digital Edition

April 2020 Digital Edition
• Decisions, Decisions: Tips For Getting Your New Product Inventory Right
• Shot Show 2020: In Review
• Shot Show Standouts 2020
• 2020 Shot Show New Product Showcase

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The April 2020 Digital Edition

March 2020 Digital Edition
• Satisfying The Long-Range Itch
• Building Blocks
• Knife Profits
• Success Depends On Your Backbone

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The March 2020 Digital Edition

February 2020 Digital Edition
• The Silver Bullet
• Turkey Time
• Selling High-End Optics
• Distributing The Keys To Success
• 2020 New Product Showcase

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The February 2020 Digital Edition

January 2020 Digital Edition
• Winning In 2020
• Finding The Balance Point In 2020
• Traffic Flow
• (HER) Buying Power
• The Changing Face Of Video
• 2020 New Products Showcase

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The January 2020 Digital Edition

2019 Issues

December 2019 Digital Edition
• Fully Loaded For SHOT Show 2020!
• 2020 New Product Showcase
• Is Influencer Marketing For You?
• 2019 Quotables
• Data: The Key To The Kingdom
• 7 Timesaving Tips For Managing Your Social Media Accounts

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The December 2019 Digital Edition

November 2019 Digital Edition
• Getting Your Safety Sales Strategy Right
• Varmint/Predator Hunting
• Market Insights: Predator & Varmint Hunters
• The Time Is Now For Airguns
• Cash In On Dog Product Sales

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The November 2019 Digital Edition

October 2019 Digital Edition
• Target Your Crossbow Hunting Niche
• Primed For Business
• Taking A Path Less Traveled With Handgun Sales
• Advancements In Technology Breed New Sporting Shotguns
• The Latest Cutlery, And How To Sell It
• Examining Segments Of The U.S. Hunting Market

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The October 2019 Digital Edition

September 2019 Digital Edition
• Taking A Stand
• Self-Defense Equipping The CCW Customer
• Make The Most Of Whitetail Hunting Sales
• Safe And Secure

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The September 2019 Digital Edition

August 2019 Digital Edition
• Expanding Your Defensive Long-Gun Sales
• Introduce Customers To New Hunting Technologie
• Light It Up
• Our Shifting Consumers

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The August 2019 Digital Edition

July 2019 Digital Edition
• U.S. Firearms Industry Today
• Measuring The Marketplace: The View From Distribution
• Big Little Gun
• Keys To Handgun Accessory Profits
• Clean Up With Gun Care

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The July 2019 Digital Edition

June 2019 Digital Edition
• Expanding Your Defensive Long-Gun Sales
• Introduce Customers To New Hunting Technologie
• Light It Up
• Our Shifting Consumers

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The June 2019 Digital Edition

May 2019 Digital Edition
• Mentor… Are You One?
• 5 Simple Tips To Make Your Store More Appealing To Women
• Explanding Sales To Women: Self-Defense, Hunting & Competition Shooters
• The Changing Landscape Of The Shooting Sports
• Taking Matters Into Her Own Hands

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The May 2019 Digital Edition

April 2019 Digital Edition
• Dealer’s Choice: Hits From SHOT Show
• First-Time Firearms Buyers Segmentation
• SHOT Show 2019
• 2019 SHOT Show Product Showcase

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The April 2019 Digital Edition

March 2019 Digital Edition
• Zero-In On Long-Range Shooting
• A Proactive Approach To E-Commerce
• The Long-Gun Puzzle
• Bottom Line Boost!

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The March 2019 Digital Edition

February 2019 Digital Edition
• Everyday Carry Stapes
• Turkey Fever!
• Set Your Sights On Thermal Optics
• Ladies’ Night: If You Host It They Will Come

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The February 2019 Digital Edition

January 2019 Digital Edition
• SHOT Show 2019 Extra!
• Charting A Path Forward
• 9 Tips For Success In 2019
• After Uncertain 2019, Looking Ahead To 2019
• 3 Steps Toward A Strategic, Published Marketing Plan
• Build A Local Audience
• HAVA Continues Excellence
• 2019 New Product Showcase

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The January 2019 Digital Edition

2018 Issues

December 2018 Digital Edition
• Gear Up For SHOT Show 2019
• Keep Ringing The Till
• Talking Points Of 2018
• Connect With Your Audience Through Video
• The More Things Change, And How Some Things Stay The Same
• FMG Publications: All-In For 14 Years Of SHOT Show
• 2019 New Product Showcase

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The December 2018 Digital Edition

November 2018 Digital Edition
• Turning A Predator Problem Into A Revenue Stream
• Convert Predators (And Varmint) To Profits
• Four Rules For Enhanced Safety Sales
• Selling Fun: Today’s Airguns Market

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The November 2018 Digital Edition

October 2018 Digital Edition
• Top 10 Hottest New Handguns
• Crossing The Digital Threshold
• Cashing In On Bowhunting
• A Bigger Blade!

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The October 2018 Digital Edition

September 2018 Digital Edition
• Branching Out
• 5 Tactics For Improving Self-Defense & Concealed Carry Sales
• Who Makes Up The Home-Protection Market For Firearms?
• Storage Products For Firearms
• Tracking The Waterfowler’s Migration

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The September 2018 Digital Edition

August 2018 Digital Edition
• 2020 Vision: Creating A Culture Of Winning
• Blending Innovation With Tradition
• Trends In Tactical/ Self-Defense Long Guns
• 4 Bright Insights For Increased Flashlight Sales
• Tactical Products Showcase

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The August 2018 Digital Edition

July 2018 Digital Edition
• U.S. Firearms Industry Today
• Profit Center: Accessorizing Handguns
• Selling Gun-Care 101
• 5 Reasons To Be Active On Linkedin
• The Greatest Buyer’s Guide In The Universe

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The July 2018 Digital Edition

June 2018 Digital Edition
• Ammo & Reloading
• 5 Things To Know About Hiring A Consultant Part 2
• Gear Up For Fall Hunting Season
• Advancements In Optics
• A Close Look At: Crossover Participation

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The June 2018 Digital Edition

May 2018 Digital Edition
• Bringing Out The Competition
• 5 Things To Know About Hiring A Consultant
• Tips For Greater Handgun Sales
• The Changing Market For Handguns
• Cartering To The High-End Customer

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The May 2018 Digital Edition

April 2018 Digital Edition
• L.E./Tactical Sales Today
• Consumer Segmentation: Revisited
• SHOT Show Standouts
• L.E. & Tactical 2018 Product Showcase

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The April 2018 Digital Edition

March 2018 Digital Edition
• SHOT Show 2018 Review
• Long-Gun Sales In The “New Normal”
• Any Way You Slice It
• Rustic Outdoor Profits
• SHOT Show New Products Showcase

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The March 2018 Digital Edition

February 2018 Digital Edition
• Everyday Marketing
• GEN5 Rollout!
• Talkin’ Turkey
• Two-Step Journey To Profits

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The February 2018 Digital Edition

January 2018 Digital Edition
• Key To Success In 2018
• Adjusting To A New Market
• Stand Out With Multi-Channel Marketing
• A Decade Of Honoring Our Heroes
• SHOT Show Extra
• 2018 New Product Showcase Extra

COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!

Click Here To View The January 2018 Digital Edition