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2023 issues
March 2023 Digital Edition
• The Family Who Trains Together…
• Insights Into The Firearm Purchase Journey For Women
• She Sells More Than Seashells
• In Demand
• Safety Top Of Mind For Women On The Go
• Top Self-Defense Products From Shot
• 2023 New Product Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
February 2023 Digital Edition
• When Storms Bring Opportunity
• Are They Coming Back?
• Technology & Compliance
• Secrets Of Working With Agencies
• 5 Must-Have Products For Women In 2023
• 2023 New Product Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
January 2023 Digital Edition
• Trendspotting – What’s Going To Be Hot This Year?
• Outbox Big-Box Stores
• To Delegate Or Not To Delegate?
• 7 Social Trends For 2023 You Should Care About
• Reach Women Through Creative Ideas & Customer Service
• 2023 New Product Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
2022 issues
December 2022 Digital Edition
• SHOT Show 2023
• Navigating Lingering Scarcity
• 5 Ways To Celebrate
• Visual Merchandising 101
• 10 Tips To Make Your Next ATF Inspection Better
• 2023 New Product Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
November 2022 Digital Edition
• A Year-End Blowout Or Targeted Sales?
• It’s Time To Evolve!
• Eyewear + Hearing Protection Sales Trends
• Varmint/Predator Hunting
• Storefronts Vs. Home-Based Vs. Ranges
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
October 2022 Digital Edition
• The Crossbow Market
• Handguns: Focus On What Sells
• Gun Safes
• Decision Time
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
September 2022 Digital Edition
• Crisis In Confidence
• At The Starting Line
• Making The Most Of Used Gun Sales
• Air Power
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
August 2022 Digital Edition
• Nearing The End Of Large Ranges?
• 500 Range Visits & Counting …
• The 5-Star Treatment
• Cool New Range Tech
• No Range? No Problem.
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
July 2022 Digital Edition
• Fly In The Milk
• U.S. Firearms Industry Today
• The State Of 2022 Gun-Care Sales
• The Simple & Manageable Social Media Strategy
• Selling Guns Worth The Squeeze?
• The Greatest Buyer’s Guide In The Universe!
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
June 2022 Digital Edition
• Get Ready For Fall Hunting Season
• DIY Gun Sales For Home & Hunting
• “Have You Thought About A Shotgun?”
• State Of The 2022 Ammo Market: Part 1: The Manufacturer Perspective
• State Of The 2022 Ammo Market: Part 2: The Dealer Perspective
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
May 2022 Digital Edition
• Training Today
• Adding Value
• High-End Appeal
• Don’t Sweat It
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
April 2022 Digital Edition
• Gunsmithing: Joining Sales & Service
• Equipping Today’s Long-Range Customer
• Point-Of-Sale Systems
• SHOT Show 2022 Makes Its Return To Las Vegas
• SHOT Show New Product Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
March 2022 Digital Edition
• First Impressions
• 8 Ways To Retain Women & Encourage Growth
• The Full-Circle Approach
• The Invisible Woman
• Understanding Her Mindset
• Forging Her Own Path
• Hottest New Products For Women
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
February 2022 Digital Edition
• Audition Time
• Supply Chain Woes
• Convert Searchers Into Buyers
• Calling In Turkey Hunters
• Retail Reload: Tried-And-True Sellers
• 2022 New Product Showcase: Part 3
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
January 2022 Digital Edition
• Innovative Ranges & Revenue Streams
• 2022 New Business Year Outlook
• Training Profits
• Help Wanted: Workforce Shortage Strikes Gun Stores
• Own Your Customer In 2022
• Digital Breakout
• Market Smarter, Not Harder
• HAVA: Honoring Our Heroes
• Retail Reload: Tried-And-True Sellers
• 2022 New Product Showcase: Part 2
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
2021 issues
December 2021 Digital Edition
• Margin Boosters
• 7 Burning Questions For 2022
• Forecasting The Future Of The Shooting Sports Industry
• Video Marketing: Look Back To Move Ahead
• The Roadmap To Marketing Success
• 5 Ways To Elevate “Retail Relevance”
• Adjusting To Life In A Pandemic
• Retail Reload: Tried-And-True Sellers
• 2022 New Product Showcase: Part 1
• The Greatest Buyer’s Guide In The Universe!
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
November 2021 Digital Edition
• Doors Opened!
• Gunsmithing Profits
• Eyes + Ears Are A Go!
• Airguns Mean Business
• A Team To Be Respected
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
October 2021 Digital Edition
• One Platform, Many Uses
• Handgun Sales Today
• Handgun Market Focus: New Arrivals
• Cashing In On Crossbows
• Store Security Tactics
• Baron Engraving: The Differentiators
• NSSF Range-Retailer Expo
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
September 2021 Digital Edition
• Charged For Growth?
• Maximize Your E-Commerce Efforts
• Keys To Growing Your Membership Base
• On The Safe Side
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
August 2021 Digital Edition
• Showstopping Deals!
• Market Pulse
• Market Insights: Used-Firearm Sales
• Glow Your Profits!
• Home-Defense Long Guns
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
August 2021 Digital Edition
• Showstopping Deals!
• Market Pulse
• Market Insights: Used-Firearm Sales
• Glow Your Profits!
• Home-Defense Long Guns
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
July 2021 Digital Edition
• Emerging Trends Of First-Time Buyers
• U.S. Firearms Industry Today
• The Gun-Care Market
• Research In A Time Of Plenty
• Get Good Instruments & Trust Them
• COVID-19’s Effect On Hunting In 2020
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
June 2021 Digital Edition
• A Strong Draw
• It’s All Fun & Games
• Where’s All The Ammo?
• Manufacturers Answer 8 Burning Questions
• Wholesale Distributors Weigh In
• 5 Perspectives From Dealers
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
May 2021 Digital Edition
• Your Female Customer Base Has Grown, Now What?
• The Art Of Instruction
• Let’s Talk
• Check Your Assumptions At The Door
• Measure Up
• Survivors, Not Victims
• What Segmentation Research Tells Us About Trends In The Female Market
• Meeting The New Gun Owners Of America
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
April 2021 Digital Edition
• Events + Classes In 2021
• E-Commerce: An Essential Retail Tool
• The High-End Firearm Spectrum
• 2021 Trends
• Your Store’s Best Friend
• (Virtual) New Product Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
March 2021 Digital Edition
• Continued Unrest?
• Handgun Sales: No “One-Offs” Here
• Precision Shooting report
• Knives For EDC + The Hunt
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
February 2021 Digital Edition
• Turkey Time
• Continuing To Optimize Your Social
• The Community Connection
• Training & The First-Time Gun Owner
• Retail Reload: Tried-And-True Sellers
• 2021 New Product Showcase: Part 3
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
January 2021 Digital Edition
• Priority Number One
• 20 on ’20
• Predicting 2021
• A New Playing Field
• How To Optimize Your Social
• Video Marketing In Time Of Crisis: Part 2
• Be A Good Corporate Neighbor
• Urban Success Story
• Continuing To Answer The Call
• Retail Reload: Tried-And-True Sellers
• 2021 New Product Showcase: Part 2
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
2020 Issues
December 2020 Digital Edition
• The WRP Excise Tax Works
• The Year Of The First-Time Gun Buyer
• Rainy Day Fund
• Video Marketing In A Time Of Crisis
• Demystifying SEO
• Tough Times Don’t Last, Tough People Do
• Welcoming Millions Of Women To First-Time Gun Ownership
• 100 Acres Of Shooting Paradise
• Retail Reload
• 2021 New Product Showcase: Part I
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
November 2020 Digital Edition
• No Luck Of The Draw?
• The Light-Bulb Moment
• Safety First!
• Airguns And Airbows
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
October 2020 Digital Edition
• Crossbow Appeal
• “It’s Like Black Friday Every Day.”
• Hunting/Sporting Shotguns
• Knife Retailing In 2020: A Sharp Investment
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
September 2020 Digital Edition
• Tracking Big-Game Hunters
• Training & The Gun-Store Business
• Pandemic + Social Unrest = Record Interest In Secure Firearms Storage
• Success In E-Commerce
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
August 2020 Digital Edition
• A Hot Commodity: Self-Defense Long Guns
• Light ’Em Up: Put A Shine On Flashlight Sales
• Membership Drive
• Signs Of A Resurgence?: Pandemic Reignites Hunting Segment
• Rebuilding A Brand: Colt’s Manufacturing Co.
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
July 2020 Digital Edition
• “When You Buy A New Gun, You Need ….”
• U.S. Firearms Industry Today
• Understanding Would-Be, First-Time Firearms Customers
• DIY Events
• 6 Tips To Grow On Social Media Without Advertising
• First Look: Guns & Gear
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
June 2020 Digital Edition
• Forecasting Archery Sales
• Ammunition & Reloading
• Range Games
• Summer Fun
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
May 2020 Digital Edition
• Women & The Competitive Connection
• 6 Out-Of-The-Box Alternatives To Ladie’s Night
• Keep It Real
• Welcoming Women At The Counter
• Are You Part Of The Solution?
• Taking Control
• Understanding Segments Of Future Female Gun Owners
• The DC Project Promotes #Educationlegislation
• The New Entrepenuers
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
April 2020 Digital Edition
• Decisions, Decisions: Tips For Getting Your New Product Inventory Right
• Shot Show 2020: In Review
• Shot Show Standouts 2020
• 2020 Shot Show New Product Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
March 2020 Digital Edition
• Satisfying The Long-Range Itch
• Building Blocks
• Knife Profits
• Success Depends On Your Backbone
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
February 2020 Digital Edition
• The Silver Bullet
• Turkey Time
• Selling High-End Optics
• Distributing The Keys To Success
• 2020 New Product Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
January 2020 Digital Edition
• Winning In 2020
• Finding The Balance Point In 2020
• Traffic Flow
• (HER) Buying Power
• The Changing Face Of Video
• 2020 New Products Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
2019 Issues
December 2019 Digital Edition
• Fully Loaded For SHOT Show 2020!
• 2020 New Product Showcase
• Is Influencer Marketing For You?
• 2019 Quotables
• Data: The Key To The Kingdom
• 7 Timesaving Tips For Managing Your Social Media Accounts
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
November 2019 Digital Edition
• Getting Your Safety Sales Strategy Right
• Varmint/Predator Hunting
• Market Insights: Predator & Varmint Hunters
• The Time Is Now For Airguns
• Cash In On Dog Product Sales
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
October 2019 Digital Edition
• Target Your Crossbow Hunting Niche
• Primed For Business
• Taking A Path Less Traveled With Handgun Sales
• Advancements In Technology Breed New Sporting Shotguns
• The Latest Cutlery, And How To Sell It
• Examining Segments Of The U.S. Hunting Market
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
September 2019 Digital Edition
• Taking A Stand
• Self-Defense Equipping The CCW Customer
• Make The Most Of Whitetail Hunting Sales
• Safe And Secure
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
August 2019 Digital Edition
• Expanding Your Defensive Long-Gun Sales
• Introduce Customers To New Hunting Technologie
• Light It Up
• Our Shifting Consumers
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
July 2019 Digital Edition
• U.S. Firearms Industry Today
• Measuring The Marketplace: The View From Distribution
• Big Little Gun
• Keys To Handgun Accessory Profits
• Clean Up With Gun Care
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
June 2019 Digital Edition
• Expanding Your Defensive Long-Gun Sales
• Introduce Customers To New Hunting Technologie
• Light It Up
• Our Shifting Consumers
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
May 2019 Digital Edition
• Mentor… Are You One?
• 5 Simple Tips To Make Your Store More Appealing To Women
• Explanding Sales To Women: Self-Defense, Hunting & Competition Shooters
• The Changing Landscape Of The Shooting Sports
• Taking Matters Into Her Own Hands
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
April 2019 Digital Edition
• Dealer’s Choice: Hits From SHOT Show
• First-Time Firearms Buyers Segmentation
• SHOT Show 2019
• 2019 SHOT Show Product Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
March 2019 Digital Edition
• Zero-In On Long-Range Shooting
• A Proactive Approach To E-Commerce
• The Long-Gun Puzzle
• Bottom Line Boost!
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
February 2019 Digital Edition
• Everyday Carry Stapes
• Turkey Fever!
• Set Your Sights On Thermal Optics
• Ladies’ Night: If You Host It They Will Come
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
January 2019 Digital Edition
• SHOT Show 2019 Extra!
• Charting A Path Forward
• 9 Tips For Success In 2019
• After Uncertain 2019, Looking Ahead To 2019
• 3 Steps Toward A Strategic, Published Marketing Plan
• Build A Local Audience
• HAVA Continues Excellence
• 2019 New Product Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
2018 Issues
December 2018 Digital Edition
• Gear Up For SHOT Show 2019
• Keep Ringing The Till
• Talking Points Of 2018
• Connect With Your Audience Through Video
• The More Things Change, And How Some Things Stay The Same
• FMG Publications: All-In For 14 Years Of SHOT Show
• 2019 New Product Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
November 2018 Digital Edition
• Turning A Predator Problem Into A Revenue Stream
• Convert Predators (And Varmint) To Profits
• Four Rules For Enhanced Safety Sales
• Selling Fun: Today’s Airguns Market
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
October 2018 Digital Edition
• Top 10 Hottest New Handguns
• Crossing The Digital Threshold
• Cashing In On Bowhunting
• A Bigger Blade!
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
September 2018 Digital Edition
• Branching Out
• 5 Tactics For Improving Self-Defense & Concealed Carry Sales
• Who Makes Up The Home-Protection Market For Firearms?
• Storage Products For Firearms
• Tracking The Waterfowler’s Migration
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
August 2018 Digital Edition
• 2020 Vision: Creating A Culture Of Winning
• Blending Innovation With Tradition
• Trends In Tactical/ Self-Defense Long Guns
• 4 Bright Insights For Increased Flashlight Sales
• Tactical Products Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
July 2018 Digital Edition
• U.S. Firearms Industry Today
• Profit Center: Accessorizing Handguns
• Selling Gun-Care 101
• 5 Reasons To Be Active On Linkedin
• The Greatest Buyer’s Guide In The Universe
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
June 2018 Digital Edition
• Ammo & Reloading
• 5 Things To Know About Hiring A Consultant Part 2
• Gear Up For Fall Hunting Season
• Advancements In Optics
• A Close Look At: Crossover Participation
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
May 2018 Digital Edition
• Bringing Out The Competition
• 5 Things To Know About Hiring A Consultant
• Tips For Greater Handgun Sales
• The Changing Market For Handguns
• Cartering To The High-End Customer
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
April 2018 Digital Edition
• L.E./Tactical Sales Today
• Consumer Segmentation: Revisited
• SHOT Show Standouts
• L.E. & Tactical 2018 Product Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
March 2018 Digital Edition
• SHOT Show 2018 Review
• Long-Gun Sales In The “New Normal”
• Any Way You Slice It
• Rustic Outdoor Profits
• SHOT Show New Products Showcase
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
February 2018 Digital Edition
• Everyday Marketing
• GEN5 Rollout!
• Talkin’ Turkey
• Two-Step Journey To Profits
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!
January 2018 Digital Edition
• Key To Success In 2018
• Adjusting To A New Market
• Stand Out With Multi-Channel Marketing
• A Decade Of Honoring Our Heroes
• SHOT Show Extra
• 2018 New Product Showcase Extra
COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More!