FIRST LOOK

NEW GUNS AND GEAR

ACCESSORIES

2023 New Product...

Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
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What’s Hot...

Massad Ayoob zeroes in on SHOT Show 2023's new products with particular promise for personal defense sales.
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2023 New Product...

Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
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2023 New Product...

The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
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Safe & Sound

Firearm sales remain strong despite falling behind the record pace set in 2020 and 2021. This year is on track to be the third- or fourth-strongest in...
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Sport Ridge...

Sport Ridge reactive targets provide immediate feedback and are great for shooting by yourself!
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Ammunition

2023 New Product...

Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
Read Full Article
What’s Hot...

Massad Ayoob zeroes in on SHOT Show 2023's new products with particular promise for personal defense sales.
Read Full Article
2023 New Product...

Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
Read Full Article
2023 New Product...

The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
Read Full Article
Frankford...

Frankford Arsenal's Platinum Series Rotary Tumbler holds an impressive amount of brass, capable of cleaning up to 1,000 pieces of .223 brass at a time.
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Ammo Inc.'s...

STREAK ammunition from Ammo Inc. allows you to watch your rounds go downrange!
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Carry Options

Belts, Holsters, Magazines, Speed Loaders
2023 New Product...

Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
Read Full Article
2023 New Product...

Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
Read Full Article
2023 New Product...

The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
Read Full Article
New Products...

Last but not least, the three-part 2022 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
Read Full Article
Versacarry...

Versacarry’s Multitool (OWB) Holster keeps essential tools within reach and easily accessible.
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CrossBreed...

Designed for strong side carry — the 3:30 to 5 o’clock area for right-hand draw, 7 to 8:30 for left-hand draw— the CrossBreed MiniTuck® IWB does not...
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FIREARMS

FIRST LOOK AT HANDGUNS, RIFLES & SHOTGUNS
2023 New Product...

Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
Read Full Article
What’s Hot...

Massad Ayoob zeroes in on SHOT Show 2023's new products with particular promise for personal defense sales.
Read Full Article
2023 New Product...

Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
Read Full Article
2023 New Product...

The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
Read Full Article
Taurus 9mm G3XL...

Welcome to the family! Taurus’s newest release, the 9mm G3XL, falls right between the G3c and the G3X, but with a 4" barrel and no manual safety.
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SK Customs...

SK Customs just announced their second edition, “Zeus,” to the Gods of Olympus Engraver Series. This work of art has a limited production run of 200 and...
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Gun Care

2023 New Product...

Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
Read Full Article
2023 New Product...

Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
Read Full Article
2023 New Product...

The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
Read Full Article
Otis Technology...

Don’t let the name fool you. This tactical all-in-one cleaning kit isn’t just for tactical uses.
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Springfield...

Springfield Armory has taken their 1911 Ronin series and added to the family – just in time for the holidays. New is the 1911 Ronin Enhanced Micro Pistol...
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RAPID DEFENSE:...

Already available in standard and optics-ready models with and without a red dot, Springfield has announced an updated and upgraded version of the popular...
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Knives

2023 New Product...

Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
Read Full Article
2023 New Product...

Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
Read Full Article
2023 New Product...

The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
Read Full Article
Smith's Rescue...

Released in 2021, Smith’s Rescue 2-Blade Knife is ready for adventure. I keep mine in my car, but it is handy to keep in a hunting pack or tool chest as well.
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Buck Knives 840...

This lightweight knife fits easily and comfortably in the hand. It has a glass-filled nylon handle with a gentle slope I can’t resist running my thumb across.
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Versacarry...

Versacarry’s Multitool (OWB) Holster keeps essential tools within reach and easily accessible.
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SIGHTS & OPTICS

BETTER OPTIONS FOR HITTING THE TARGET
2023 New Product...

Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
Read Full Article
2023 New Product...

Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
Read Full Article
2023 New Product...

The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
Read Full Article
Man in camouflage using ATN OTS LT thermal monocular
From Scouting To...

From pre-hunting scouting to game retrieval, thermal monoculars are a vital piece of gear for hunters.
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New Products...

Last but not least, the three-part 2022 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
Read Full Article
Real Avid Level...

The Level Right® Pro from Real Avid has completely changed scope mounting, taking a more user friendly and unique approach. This master grade precision...
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