FIRST LOOK

NEW GUNS AND GEAR

ACCESSORIES

CrossBreed...

Designed for strong side carry — the 3:30 to 5 o’clock area for right-hand draw, 7 to 8:30 for left-hand draw— the CrossBreed MiniTuck® IWB does not...
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New Products...

In Part Two of three-part Shooting Industry’s 2022 New Product Showcase, hundreds of products from 70+ manufacturers, importers and distributors make...
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Hornady Security...

Hornady Security’s Keypad Safe is quite the upgrade from the barrel key lockbox I previously had, offering not only a quicker way to open but a much more...
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New Products...

New products are foundational to bringing customers in for a visit. As supply-chain challenges have made fulfillment more difficult than ever before, the SI...
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Tetra Custom Shields

Tetra Hearing aspires to have all hunters and shooters wear hearing protection that not only supports but enhances their efforts.
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Longshot 2-Mile...

Longshot's innovative target camera makes sighting in, training, and plinking more fun, allowing you to record videos and see shots without walking downrange.
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Ammunition

New Products...

In Part Two of three-part Shooting Industry’s 2022 New Product Showcase, hundreds of products from 70+ manufacturers, importers and distributors make...
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New Products...

New products are foundational to bringing customers in for a visit. As supply-chain challenges have made fulfillment more difficult than ever before, the SI...
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PASS THE TORCH:...

Amid an ongoing shortage, one may ask why a new ammunition manufacturer would want to enter the market, but that’s exactly what Pilgrim Ammunition is...
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New Winchester...

Primed for 2021, Winchester recently unveiled a large batch of new ammunition offerings for the New Year. Included in the three-day release was a new line...
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New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
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New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
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Carry Options

Belts, Holsters, Magazines, Speed Loaders
Versacarry...

Versacarry’s Multitool (OWB) Holster keeps essential tools within reach and easily accessible.
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CrossBreed...

Designed for strong side carry — the 3:30 to 5 o’clock area for right-hand draw, 7 to 8:30 for left-hand draw— the CrossBreed MiniTuck® IWB does not...
Read Full Article
New Products...

In Part Two of three-part Shooting Industry’s 2022 New Product Showcase, hundreds of products from 70+ manufacturers, importers and distributors make...
Read Full Article
Crossbreed...

Designed for strong side carry — the 3:30 to 5 o’clock area for right-hand draw, 7 to 8:30 for left-hand draw— the Crossbreed MiniTuck® IWB does not...
Read Full Article
New Products...

New products are foundational to bringing customers in for a visit. As supply-chain challenges have made fulfillment more difficult than ever before, the SI...
Read Full Article
1791 Gunleather...

Throughout history, few firearms have made a bigger impact than the single-action revolver.
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FIREARMS

FIRST LOOK AT HANDGUNS, RIFLES & SHOTGUNS
Springfield...

Springfield Armory has taken a new approach to the legendary Browning P-35, introducing the Springfield Armory SA-35.
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New Products...

In Part Two of three-part Shooting Industry’s 2022 New Product Showcase, hundreds of products from 70+ manufacturers, importers and distributors make...
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New! Springfield...

Springfield Armory's latest entry in the race to provide top-notch firearms at affordable price points is the anchor of a new family of 1911 pistols — the...
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New Products...

New products are foundational to bringing customers in for a visit. As supply-chain challenges have made fulfillment more difficult than ever before, the SI...
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Handgun Market...

Stating the obvious, high-capacity, micro-compact pistols chambered in 9mm have dominated the handgun landscape in recent years. While that trend doesn’t...
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Ruger LCP Max

Ruger’s recent addition to the LCP Family has greater capacity and more features than others in the line. The pocket-sized .380 is ideal for personal...
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Gun Care

Springfield...

Springfield Armory has taken their 1911 Ronin series and added to the family – just in time for the holidays. New is the 1911 Ronin Enhanced Micro Pistol...
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RAPID DEFENSE:...

Already available in standard and optics-ready models with and without a red dot, Springfield has announced an updated and upgraded version of the popular...
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New Real Avid...

From cleaning kits to multi-tools, Real Avid seeks to be the leader in "Gun DIY." New for 2021, Real Avid has introduced a line of proprietary chemicals...
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New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
Read Full Article
New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
Read Full Article
When You Buy A...

Every customer who purchases a gun has the potential to purchase gun-care and cleaning supplies and equipment. As the song says, they “go together like a...
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Knives

Buck Knives 840...

This lightweight knife fits easily and comfortably in the hand. It has a glass-filled nylon handle with a gentle slope I can’t resist running my thumb across.
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Versacarry...

Versacarry’s Multitool (OWB) Holster keeps essential tools within reach and easily accessible.
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The Gunsite...

Cold Steel introduces the Gunsite Counter Point 1 folding knife built around their heralded Tri-Ad locking mechanism. Featuring the Gunsite Raven logo...
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Cut & Chiseled:...

Partnering with Jon Graham of Graham Knives, CRKT is bringing his versatile dual-edge chisel blade design to the consumer market with the release of the...
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Knives For EDC +...

It may be easiest to think of your knife-buying customers belonging to one of two distinct groups — those looking for everyday carry options, and those...
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Gerber Reserve...

Made from premium-grade materials, Gerber Reserve knives are “built on the pillars of quality, affordability, and ingenuity” and only available online...
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SIGHTS & OPTICS

BETTER OPTIONS FOR HITTING THE TARGET
New Products...

In Part Two of three-part Shooting Industry’s 2022 New Product Showcase, hundreds of products from 70+ manufacturers, importers and distributors make...
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New Products...

New products are foundational to bringing customers in for a visit. As supply-chain challenges have made fulfillment more difficult than ever before, the SI...
Read Full Article
ATN Optics Now...

New for 2021, ATN has gone Mossy, offering X-Sight 4K Pro, ThOR 4 and ThOR LT models in three different Mossy Oak patterns — Bottomland, Break-Up Country...
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New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
Read Full Article
New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
Read Full Article
New Products...

Following a year like no other, carrying new products will be crucial to retaining interest among repeat customers and having options
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