FIRST LOOK

NEW GUNS AND GEAR

ACCESSORIES

Tetra Custom Shields

Tetra Hearing aspires to have all hunters and shooters wear hearing protection that not only supports but enhances their efforts.
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Longshot 2-Mile...

Longshot's innovative target camera makes sighting in, training, and plinking more fun, allowing you to record videos and see shots without walking downrange.
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Ulticlip Unveils...

Building on the success of the Ulticlip, the company has unveiled their latest carry solution — the UltiLink. Billed as a “Rapid Attachment, Modular...
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New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
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New Products...

Pulsar introduces the ultra-powerful Thermion XG50 thermal riflescope. This riflescope boasts 640x480 microbolometer strength and 12-micron pixel detail
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New Products...

The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
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Ammunition

PASS THE TORCH:...

Amid an ongoing shortage, one may ask why a new ammunition manufacturer would want to enter the market, but that’s exactly what Pilgrim Ammunition is...
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New Winchester...

Primed for 2021, Winchester recently unveiled a large batch of new ammunition offerings for the New Year. Included in the three-day release was a new line...
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New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
Read Full Article
New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
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New Products...

Galco’s Ankle Trauma Medical Kit (ATM-KIT) carrier is designed for convenient everyday carry of medical tools and supplies for first responders,
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New Products...

EAA’s next generation of Girsan Regard pistols include the Regard Gen 4. The 9mm features a competition-style slide and barrel with deep slide serrations...
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Carry Options

Belts, Holsters, Magazines, Speed Loaders
1791 Gunleather...

Throughout history, few firearms have made a bigger impact than the single-action revolver.
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New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
Read Full Article
New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
Read Full Article
New Products...

Following a year like no other, carrying new products will be crucial to retaining interest among repeat customers and having options
Read Full Article
New Products...

Pulsar introduces the ultra-powerful Thermion XG50 thermal riflescope. This riflescope boasts 640x480 microbolometer strength and 12-micron pixel detail
Read Full Article
New Products...

The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
Read Full Article

Click Here To View More Carry Options Articles

FIREARMS

FIRST LOOK AT HANDGUNS, RIFLES & SHOTGUNS
Handgun Market...

Stating the obvious, high-capacity, micro-compact pistols chambered in 9mm have dominated the handgun landscape in recent years. While that trend doesn’t...
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Ruger LCP Max

Ruger’s recent addition to the LCP Family has greater capacity and more features than others in the line. The pocket-sized .380 is ideal for personal...
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RETHINKING...

The new Taurus GX4 9mm micro-pistol delivers maximum concealment without sacrificing performance or capacity.
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SIG SAUER...

A new tradition as manufacturer of the U.S. Army’s official sidearm, SIG SAUER will present two custom M17 Best Ranger Competition Trophy pistols to the...
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Smith & Wesson...

During an online virtual event, Smith & Wesson announced the latest iteration of the popular M&P Shield series — the new M&P9 Shield Plus and M&P9 Shield...
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Colt Anaconda...

Since 2017, Colt has been resurrecting its legendary Snake Gun series of revolvers. New for 2021, the 6-shot .44 Magnum Colt Anaconda has been redesigned...
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Gun Care

RAPID DEFENSE:...

Already available in standard and optics-ready models with and without a red dot, Springfield has announced an updated and upgraded version of the popular...
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New Real Avid...

From cleaning kits to multi-tools, Real Avid seeks to be the leader in "Gun DIY." New for 2021, Real Avid has introduced a line of proprietary chemicals...
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New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
Read Full Article
New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
Read Full Article
When You Buy A...

Every customer who purchases a gun has the potential to purchase gun-care and cleaning supplies and equipment. As the song says, they “go together like a...
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Product Showcase...

Mossberg’s 940 JM Pro autoloading competition 12-ga. shotgun platform is available in two models. Both feature 24” barrel lengths,
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Knives

The Gunsite...

Cold Steel introduces the Gunsite Counter Point 1 folding knife built around their heralded Tri-Ad locking mechanism. Featuring the Gunsite Raven logo...
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Cut & Chiseled:...

Partnering with Jon Graham of Graham Knives, CRKT is bringing his versatile dual-edge chisel blade design to the consumer market with the release of the...
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Knives For EDC +...

It may be easiest to think of your knife-buying customers belonging to one of two distinct groups — those looking for everyday carry options, and those...
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Gerber Reserve...

Made from premium-grade materials, Gerber Reserve knives are “built on the pillars of quality, affordability, and ingenuity” and only available online...
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Outdoor Edge...

System of replaceable blades. With the simple push of a button, replacing a dull blade or changing blades based on need is both quick and easy.
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New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
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SIGHTS & OPTICS

BETTER OPTIONS FOR HITTING THE TARGET
ATN Optics Now...

New for 2021, ATN has gone Mossy, offering X-Sight 4K Pro, ThOR 4 and ThOR LT models in three different Mossy Oak patterns — Bottomland, Break-Up Country...
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New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
Read Full Article
New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
Read Full Article
New Products...

Following a year like no other, carrying new products will be crucial to retaining interest among repeat customers and having options
Read Full Article
New Products...

The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
Read Full Article
New Products...

Galco’s Ankle Trauma Medical Kit (ATM-KIT) carrier is designed for convenient everyday carry of medical tools and supplies for first responders,
Read Full Article

Click Here To View More Sights & Optics Articles