FIRST LOOK

NEW GUNS AND GEAR
New Products July 2020 Issue

Purpose-built for the tactical or competitive shooter, the Trijicon ASCENT riflescope is available in 1-4x24 or 3-12x40.
Read Full Article Jenna Buckley
When You Buy A New Gun,...

Every customer who purchases a gun has the potential to purchase gun-care and cleaning supplies and equipment. As the song says, they “go together like a...
Read Full Article Carolee Anita Boyles
When They Can’t Carry

You’ve seen the signs, maybe you carry them in your shop — “The average response time for a 911 call is 23 minutes. Response time for a 9mm is 1,350...
Read Full Article Mia Anstine
New Products June 2020 issue

CenterPoint Archery’s new and improved CP400 arrives with a silent cranking device, is 6” axle to axle when fully cocked and measures anywhere from...
Read Full Article Jenna Buckley
Ammunition & Reloading Trends

Winds of change are blowing through the shooting sports industry. As everyone well knows, outside events can radically impact business....
Read Full Article Shannon Farlow
New Products May 2020 Issue

The Model 2020 K6 from Kirkpatrick Leather is an OWB holster for the Kimber K6. It contours to the hip for comfort and concealment, and the slight FBI cant...
Read Full Article Jenna Buckley
Unique Concealed Carry...

Navigating through a catalog of concealed-carry holsters is like going into a department store and looking for a pair of women’s shoes — the choices are...
Read Full Article Deb Ferns
Taking Control

We as an industry and community, have come a long way from the initial influx of female firearm owners over the past decade.
Read Full Article Kerry Slone
The New Entrepreneurs

A trip to the SHOT Show makes one thing very clear: We have many more women in the industry than we had 30 years ago. At the 1990 show, you could look...
Read Full Article Carolee Anita Boyles
SPECIAL REPORT:
How...

In the midst of the novel coronavirus outbreak, dealers are reporting an unprecedented amount of firearms sales at their stores.
Read Full Article Jade Moldae
Best Bets For Best Sellers...

SHOT Show, among other things, is a good place to see what’s trending according to the manufacturers’ market analysts. Here are some products sure to...
Read Full Article Massad Ayoob
Product Showcase 2020 SHOT...

Mossberg’s 940 JM Pro autoloading competition 12-ga. shotgun platform is available in two models. Both feature 24” barrel lengths,
Read Full Article Jenna Buckely And Jade Moldae
SHOT Show Standouts 2020

Just as it is every year, SHOT Show 2020 was busy and crowded. With only mild jitters about the impending impeachment hearings in the air, retailers were...
Read Full Article Carolee Anita Boyles
Familiar Favorites...

While stocking fresh products geared toward women represents a more than capable approach to bring in this burgeoning group of customers, there’s also...
Read Full Article Melissa Porter
New Products March 2020 Issue

The Professional Gun Cleaning Master Kit from RamRodz includes caliber-specific swabs and brushes engineered to match bores
Read Full Article Jenna Buckley
Satisfying The Long-Range Itch

Long-range shooting, whether for fun, competition or hunting has been on a steady upswing in recent years. How are retailers going the distance when it...
Read Full Article Ken Perrotte
Knife Profits

It’s a dilemma every retailer faces, especially when SHOT Show rolls around and hot new products are tempting their buying taste buds at every turn.
Read Full Article Robert Kolesar
Building Blocks

For most dealers, the concealable handgun represents one of the pillars upon which a business can be built. Manufacturers are constantly churning out new...
Read Full Article Tim Barker
Niche Marketing: A Case Study

There’s a human interest story behind every gun shop, and in each, one or more useful lessons for others in the firearms retailing business. This is...
Read Full Article Massad Ayoob
New Products February 2020...

Robust product introductions will fuel interest in the consumer market, and industry manufacturers have produced scores of options for dealers to carry...
Read Full Article Jenna Buckely And Jade Moldae
Selling High-End Optics

The increasing popularity of long-range shooting has spurred more than sales of just firearms and ammunition. As shooters have reached for longer and longer...
Read Full Article Carolee Anita Boyles
Clean Up With Gun-Care Sales

Sales of accessories and gun-care products follow firearm sales. And since every customer who buys a gun needs gun-care products, this is a must-carry...
Read Full Article Carolee Anita Boyles
Selling Gun-Care 101

Talking about gun-care products should be a staple of selling every gun. After all, if a shooter fails to clean his gun, he’ll eventually be back...
Read Full Article Carolee Anita Boyles