FIRST LOOK
NEW GUNS AND GEAR
ACCESSORIES
Tetra Custom Shields
Tetra Hearing aspires to have all hunters and shooters wear hearing protection that not only supports but enhances their efforts.
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Longshot 2-Mile...
Longshot's innovative target camera makes sighting in, training, and plinking more fun, allowing you to record videos and see shots without walking downrange.
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Ulticlip Unveils...
Building on the success of the Ulticlip, the company has unveiled their latest carry solution — the UltiLink. Billed as a “Rapid Attachment, Modular...
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New Products...
Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
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New Products...
Pulsar introduces the ultra-powerful Thermion XG50 thermal riflescope. This riflescope boasts 640x480 microbolometer strength and 12-micron pixel detail
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New Products...
The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
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Ammunition
PASS THE TORCH:...
Amid an ongoing shortage, one may ask why a new ammunition manufacturer would want to enter the market, but that’s exactly what Pilgrim Ammunition is...
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New Winchester...
Primed for 2021, Winchester recently unveiled a large batch of new ammunition offerings for the New Year. Included in the three-day release was a new line...
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New Products...
Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
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New Products...
The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
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New Products...
Galco’s Ankle Trauma Medical Kit (ATM-KIT) carrier is designed for convenient everyday carry of medical tools and supplies for first responders,
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New Products...
EAA’s next generation of Girsan Regard pistols include the Regard Gen 4. The 9mm features a competition-style slide and barrel with deep slide serrations...
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Carry Options
Belts, Holsters, Magazines, Speed Loaders
1791 Gunleather...
Throughout history, few firearms have made a bigger impact than the single-action revolver.
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New Products...
Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
9
New Products...
The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
6
New Products...
Following a year like no other, carrying new products will be crucial to retaining interest among repeat customers and having options
0
New Products...
Pulsar introduces the ultra-powerful Thermion XG50 thermal riflescope. This riflescope boasts 640x480 microbolometer strength and 12-micron pixel detail
1
New Products...
The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
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FIREARMS
FIRST LOOK AT HANDGUNS, RIFLES & SHOTGUNS
Ruger LCP Max
Ruger’s recent addition to the LCP Family has greater capacity and more features than others in the line. The pocket-sized .380 is ideal for personal...
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RETHINKING...
The new Taurus GX4 9mm micro-pistol delivers maximum concealment without sacrificing performance or capacity.
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SIG SAUER...
A new tradition as manufacturer of the U.S. Army’s official sidearm, SIG SAUER will present two custom M17 Best Ranger Competition Trophy pistols to the...
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Smith & Wesson...
During an online virtual event, Smith & Wesson announced the latest iteration of the popular M&P Shield series — the new M&P9 Shield Plus and M&P9 Shield...
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Colt Anaconda...
Since 2017, Colt has been resurrecting its legendary Snake Gun series of revolvers. New for 2021, the 6-shot .44 Magnum Colt Anaconda has been redesigned...
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SIG Custom Works...
Already one of the most popular pistols in competitive shooting, the P320MAX takes the P320 X5 Legion to the next level thanks to performance enhancements...
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Gun Care
RAPID DEFENSE:...
Already available in standard and optics-ready models with and without a red dot, Springfield has announced an updated and upgraded version of the popular...
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New Real Avid...
From cleaning kits to multi-tools, Real Avid seeks to be the leader in "Gun DIY." New for 2021, Real Avid has introduced a line of proprietary chemicals...
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New Products...
Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
9
New Products...
The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
6
When You Buy A...
Every customer who purchases a gun has the potential to purchase gun-care and cleaning supplies and equipment. As the song says, they “go together like a...
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Product Showcase...
Mossberg’s 940 JM Pro autoloading competition 12-ga. shotgun platform is available in two models. Both feature 24” barrel lengths,
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Knives
The Gunsite...
Cold Steel introduces the Gunsite Counter Point 1 folding knife built around their heralded Tri-Ad locking mechanism. Featuring the Gunsite Raven logo...
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Cut & Chiseled:...
Partnering with Jon Graham of Graham Knives, CRKT is bringing his versatile dual-edge chisel blade design to the consumer market with the release of the...
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Knives For EDC +...
It may be easiest to think of your knife-buying customers belonging to one of two distinct groups — those looking for everyday carry options, and those...
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Gerber Reserve...
Made from premium-grade materials, Gerber Reserve knives are “built on the pillars of quality, affordability, and ingenuity” and only available online...
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Outdoor Edge...
System of replaceable blades. With the simple push of a button, replacing a dull blade or changing blades based on need is both quick and easy.
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New Products...
The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
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SIGHTS & OPTICS
BETTER OPTIONS FOR HITTING THE TARGET
ATN Optics Now...
New for 2021, ATN has gone Mossy, offering X-Sight 4K Pro, ThOR 4 and ThOR LT models in three different Mossy Oak patterns — Bottomland, Break-Up Country...
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New Products...
Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
9
New Products...
The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
6
New Products...
Following a year like no other, carrying new products will be crucial to retaining interest among repeat customers and having options
0
New Products...
The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
0
New Products...
Galco’s Ankle Trauma Medical Kit (ATM-KIT) carrier is designed for convenient everyday carry of medical tools and supplies for first responders,
2
