FIRST LOOK
NEW GUNS AND GEAR
ACCESSORIES
2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
3
What’s Hot...
Massad Ayoob zeroes in on SHOT Show 2023's new products with particular promise for personal defense sales.
2
2023 New Product...
Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
3
2023 New Product...
The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
2
Safe & Sound
Firearm sales remain strong despite falling behind the record pace set in 2020 and 2021. This year is on track to be the third- or fourth-strongest in...
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Sport Ridge...
Sport Ridge reactive targets provide immediate feedback and are great for shooting by yourself!
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Ammunition
2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
3
What’s Hot...
Massad Ayoob zeroes in on SHOT Show 2023's new products with particular promise for personal defense sales.
2
2023 New Product...
Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
3
2023 New Product...
The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
2
Frankford...
Frankford Arsenal's Platinum Series Rotary Tumbler holds an impressive amount of brass, capable of cleaning up to 1,000 pieces of .223 brass at a time.
1
Ammo Inc.'s...
STREAK ammunition from Ammo Inc. allows you to watch your rounds go downrange!
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Carry Options
Belts, Holsters, Magazines, Speed Loaders
2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
3
2023 New Product...
Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
3
2023 New Product...
The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
2
New Products...
Last but not least, the three-part 2022 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
1
Versacarry...
Versacarry’s Multitool (OWB) Holster keeps essential tools within reach and easily accessible.
2
CrossBreed...
Designed for strong side carry — the 3:30 to 5 o’clock area for right-hand draw, 7 to 8:30 for left-hand draw— the CrossBreed MiniTuck® IWB does not...
3
FIREARMS
FIRST LOOK AT HANDGUNS, RIFLES & SHOTGUNS
2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
3
What’s Hot...
Massad Ayoob zeroes in on SHOT Show 2023's new products with particular promise for personal defense sales.
2
2023 New Product...
Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
3
2023 New Product...
The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
2
Taurus 9mm G3XL...
Welcome to the family! Taurus’s newest release, the 9mm G3XL, falls right between the G3c and the G3X, but with a 4" barrel and no manual safety.
1
SK Customs...
SK Customs just announced their second edition, “Zeus,” to the Gods of Olympus Engraver Series. This work of art has a limited production run of 200 and...
1
Gun Care
2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
3
2023 New Product...
Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
3
2023 New Product...
The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
2
Otis Technology...
Don’t let the name fool you. This tactical all-in-one cleaning kit isn’t just for tactical uses.
3
Springfield...
Springfield Armory has taken their 1911 Ronin series and added to the family – just in time for the holidays. New is the 1911 Ronin Enhanced Micro Pistol...
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RAPID DEFENSE:...
Already available in standard and optics-ready models with and without a red dot, Springfield has announced an updated and upgraded version of the popular...
1
Knives
2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
3
2023 New Product...
Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
3
2023 New Product...
The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
2
Smith's Rescue...
Released in 2021, Smith’s Rescue 2-Blade Knife is ready for adventure. I keep mine in my car, but it is handy to keep in a hunting pack or tool chest as well.
1
Buck Knives 840...
This lightweight knife fits easily and comfortably in the hand. It has a glass-filled nylon handle with a gentle slope I can’t resist running my thumb across.
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Versacarry...
Versacarry’s Multitool (OWB) Holster keeps essential tools within reach and easily accessible.
2
SIGHTS & OPTICS
BETTER OPTIONS FOR HITTING THE TARGET
2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
3
2023 New Product...
Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
3
2023 New Product...
The hottest new-for-2023 products are here in Part 1 of Shooting Industry's exclusive New Product Showcase.
2
From Scouting To...
From pre-hunting scouting to game retrieval, thermal monoculars are a vital piece of gear for hunters.
0
New Products...
Last but not least, the three-part 2022 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
1
Real Avid Level...
The Level Right® Pro from Real Avid has completely changed scope mounting, taking a more user friendly and unique approach. This master grade precision...
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