How Much Training Content Do You Share With Customers?

Training customers can be expensive — but it doesn’t have to be.

Here are a few free online resources available to create added value to your store’s offerings.

Podcasts Drive Increased Interest In Self Defense And More

The latest episode from the GUNS Magazine Podcast “Are You Prepared? Why YOU Are the True First Responder” is just one example of how you can share content with customers and create more value and future sales opportunities.

In this episode hosts Brent Wheat and Roy Huntington tackle the sobering reality of personal safety amidst unpredictable geopolitical climates. Drawing on their decades of experience as retired police officers, they discuss why everyday citizens are the true first responders and how localized violence impacts us on a daily basis. They break down the critical differences between the fight, flight, or freeze responses and emphasize the life-saving importance of situational awareness.

Whether your customers are seasoned carriers or new to the world of self-defense, this discussion offers grounded, non-paranoid advice on staying vigilant and enjoying life without fear.

Share this podcast with customers through an email, newsletter, register counter displays or looping video displays to increase interest in your self-defense accessories and training classes.

Create Confidence In New Shooters

The gun buying experience can be very intimidating for new customers. Questions they have but might not ask include: what accessories do they really need? What kind of ammo? What’s a range bag and what should it include?

A looping video in your store might help answer questions and make the purchasing experience more enjoyable. Rather than producing a custom video yourself, learn to use available free content by searching online.

This “Five Costly Mistakes EVERY New Shooter Makes (And How to Fix Them)” podcast from gunsmagazine.com could be used in your store or promoted through email and social channel communication.

In this episode of the Guns Podcast US, hosts Brent Wheat and Roy Huntington sit down to reveal the five things they desperately wish they knew before they started shooting. From the endless lie of needing ‘just one more accessory’ to the reality that a cooler-looking gun won’t automatically improve your aim.

They also discuss range anxiety, the harsh truth about how fast shooters will burn through expensive ammunition, and why a detail-strip and deep clean of firearm after every single range trip is not required.

More Shareable Content Brings Value To Your Store

The National Shooting Sports Foundation (NSSF) offers a variety of content and programs to help your business grow.

The First Shots program has partnered with retailers for decades by offering live training by qualified instructors at no charge. Discover more about the program and how to schedule an event at the First Shots Host Range Resource Center.

Other resources include a vast video library that includes instruction on securing a firearm in vehicles, how to shoot uphill and downhill, the basics of gun safety and more from the NSSF YouTube channel.

Specialized Content Builds Customer Loyalty

Not every customer will go beyond an entry level introduction to guns, but there is no risk in offering additional content to increase interest in more specialized shooting-related activities.

Reloading is a natural “next step” for any gun enthusiast. You’ll find content online that can grow the reloading segment of your business. The Ultimate Reloading Series at americanhandgunner.com offers easy to follow instruction for novice and experienced reloads alike.

There are plenty more free resources available if you take the time to search for them. Good luck growing your business by sharing content.

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