Let the gift buyer know about some of the add-ons they’ll receive with their purchase.

“A popular add-on we offer is a free handgun-cleaning class with a pistol purchase,” noted Mitchell Tyler, owner/VP of SafeSide Tactical, with two locations in Virginia. “They get a promo code and sign up via the website on the date of their choosing.”

Gun-cleaning and gun-building classes are always a good draw for customers. Of course, you can tell them how to clean a gun when they purchase, but it never resonates as much as hands-on involvement. So instead, create coupons or gift cards a gift giver can buy for the recipient to use for classes.