The Rise Of Women
In The Hunting World
As a mentor, Steph Lane has seen firsthand how women’s growing participation
is reshaping the outdoor community and the future of hunting.
She says it’s “[becoming] a sisterhood.”
For centuries, hunting has been largely perceived as a male-dominated tradition normally passed down from father to son. While women have always played a role in providing for their families, their contributions were often overshadowed by the notion hunting was “a man’s pursuit.”
However, in recent years, a remarkable shift has taken place as the female hunting demographic is rising. Not only do women who hunt have a more noticeable presence on social media, but some archaeological findings suggest women have participated in hunting for centuries. In 2020, National Geographic published an article after archaeologist Randall Haas discovered big-game hunting kits buried with female remains, suggesting more women hunted than previously expected.
Across the country, more women are taking to the field — rifle or bow in hand — embracing the sport with confidence and passion. According to data from NSSF, female participation in hunting has steadily risen over the past decade, making women the fastest-growing demographic in the outdoor industry.
The Growth Of Female Hunters
The rise of female hunters is more than anecdotal data. In line with the NSSF’s findings, a survey by the U.S. Fish & Wildlife Service revealed women now make up around 22% of all hunters in the U.S., a number that continues to climb. Age demographics reveal this growth spans multiple generations.
While many young women are entering the hunting world for the first time, a notable percentage are middle-aged women who have taken up hunting later in life, often inspired by a desire for self-sufficiency, conservation efforts or family traditions.
A driving factor for women engaging in hunting is increased access to education and mentorship. The expansion of mentorship programs and women-only hunting events has made it easier for new hunters to get involved.
Organizations like the National Wild Turkey Federation’s Women in the Outdoors and Pheasants Forever’s Women on the Wing offer hands-on training, networking opportunities and supportive environments where women can develop their skills. Additionally, many state wildlife agencies have launched female-focused hunting workshops and events, helping bridge the gap for those without traditional hunting backgrounds.
Industry Changes
We’re seeing outdoor brands and retailers cater to female hunters. For years, women who hunt had to adapt to gear designed for men, oversized clothing, poorly fitting boots and a lack of products designed for their needs. That has changed.
Companies like DSG Outerwear, First Lite and SITKA develop female-specific hunting gear, ensuring proper fit, comfort and performance in the field. The firearm and archery industries have also responded, introducing rifles, shotguns and bows tailored to female shooters.
Marketing teams have embraced social media and use it as an effective tool to reach women. Social media continues to play a crucial role in connecting female hunters, providing platforms for education, encouragement and advocacy. Hunting groups led by women on platforms like Instagram and Facebook have created strong communities where members share experiences, provide advice and break down barriers.
Industry Support & Changing Perspectives
As the number of female hunters grows, so does industry-wide recognition of their impact. From hunting organizations to major outdoor brands, there is increasing support for women in the field. With endorsements from organizations and groups, investment in female-focused initiatives and a rise in mentorship programs, the hunting world is becoming more inclusive and representative.
Recognizing the growing demand, the outdoor industry has taken significant steps to support women through sponsorships, dedicated product lines and specialized initiatives.
During my recent visit to SHOT Show 2025, I was pleasantly surprised to see a noticeable increase in female representation across marketing materials, including several large-scale banners featuring women in the field. This shift is more than just a visual change; it signals a broader industry movement.
Effective marketing in the outdoor industry plays a crucial role in recruitment and retention. When women see themselves represented in advertisements, gear promotions and sponsorship campaigns, it reinforces the idea that they belong in this space, and they are more likely to purchase and stay loyal to the brand.
Personal Stories From The Field
Women are finding community, and it brings a sense of camaraderie, determination and eagerness to the hunting industry. These qualities continue to reshape the outdoor industry and are moving the needle on the number of people in the outdoors.
Whether it’s through mentorship, shared experiences or personal growth, female hunters are proving their dedication and passion for the sport. These firsthand accounts from experienced hunters and industry leaders highlight the growing presence of women in the field and the lasting impact of their involvement.
Felicia Marie, owner of Ms. Guided and founder of Women of the Wild, has witnessed this firsthand through her annual Women of the Wild goose hunt.
She reflects on the spirit of these hunts: “Women in the hunting community are eager to learn and have a strong sense of community. They come prepared, ask thoughtful questions and embrace mentorship in a way that strengthens the entire experience.”
The Women of the Wild goose hunt is one of Marie’s favorite events.
“Watching participants gain confidence in the field, support one another and celebrate each success is what makes these experiences so special,” she shared. “The most rewarding part is seeing them take that knowledge and confidence and later venture out with their friends, families or other women, continuing to grow in the sport.”
Steph Lane, program coordinator at Pass It On – Outdoor Mentors, has also seen the power of women-led hunting experiences. One of her most memorable events was Handled by Her — a hunt where female dog handlers from across the country gathered to teach and guide other women.
“We had beagles for chasing rabbits, coonhounds, upland bird dogs, squirrel dogs and more. As we hiked — what felt like straight up — to follow a treed squirrel dog, I remember looking around at all these women from different backgrounds and skill levels, all completely enamored by a squirrel! The rise in women hunters reflects broader cultural shifts, industry adaptation, empowerment and increased access to resources. This growing participation is reshaping the outdoor community and the future of hunting. I’m grateful to be a small part of it. These aren’t just women I’ve mentored or hunted with once — it’s become a sisterhood,” she expressed.
This sense of dedication was further reinforced during an all-women’s NRA hunt in Missouri Lane, which Lane and I both attended. This hunt left a lasting impression on the landowner who regularly donates hunts for these events.
Lane recalled, “The landowner and staff had prepared by setting aside several .243 loaner rifles for any participant who didn’t bring their own. However, as the group of 20 women arrived and settled in, he quickly realized only one loaner rifle had been used— the rest of the women had all brought their own firearms.
“Impressed, he commented, ‘I knew the first night these ladies were serious.’ He went on to say, typically, when he hosts men’s groups, the first night is filled with pool games, drinks and the occasional cigar. But this time, the atmosphere was different. By 10 p.m., every woman was in bed, ready to rest up for the morning hunt.”
“No, We’re Shooting 12s.”
That same determination was evident during a recent hunt with Remington and Echo Calls, where the Echo team casually asked all of the ladies if we’d be shooting 20 gauges. A little offended, we quickly replied, “No, we’re shooting 12s.”
To our surprise, they laughed and admitted they were all shooting 20s! It was a fun exchange that highlighted how women who hunt are not only showing up but also earning respect in the field. It’s exciting to see the relationship between companies and female hunters continue to grow, fostering mutual respect and support in the industry.
These stories highlight an undeniable truth: When given the opportunity, support and mentorship, women step up with confidence, preparation and a strong sense of purpose.
By creating welcoming spaces and marketing for women in the hunting community, the industry is not only fostering new hunters but ensuring their impact carries forward for generations to come.
