Lisa Roux qualified, “It’s the hospitality factor. We try and eliminate as many barriers as we can and we do it with everything here. We want to take down those walls for people who are often intimidated in a gun shop or a range environment. Whether you’re a man or a woman, our staff is trained to very high hospitality and customer service standards.”

“We stop any intimidation immediately at the front door,” she continued. “With a reception desk, first-time visitors know where to go to ask a question instead of having to walk up to a big burly guy behind the gun counter standing there with his arms crossed glaring at them. The difference in the men’s and women’s classes is dropping the barriers of intimidation to make them feel at home in this environment. As a result, we’re seeing a surge in women buying guns and taking classes.”