3. Make Your Video Shoppable

We live in an instant gratification society and the restrictions that have come with the pandemic have brought this to the forefront even more than before. We can’t go out and get it immediately anymore, but we still want it right now! If it’s possible, with your product or service, allow your social media customers to shop on the spot. Embed a “shop now” or “buy now” link. When clicked, your customer is redirected to the e-commerce store and the product they were looking at. Quick and easy, the consumer is now able to buy what they want as soon as they see it.

They won’t have to manually leave the video, go to a website, find the online store, search for the product, add it to the cart, purchase the product and then find their way back to your videos. It’s a lot of steps and something will get lost in the process.