Avoid This Temptation

With customers rushing to buy guns, it might be tempting to pull back on advertising and marketing. That would be a mistake, suggest these three shop owners.

The Florida shop just re-upped its contract for four billboards in the area. They also do radio spots and participate in gun shows across the area, where they arrive with higher-end inventory.

“We do it for the word of mouth, to get our name out there. We don’t make much money on them,” Reynolds said.

The current push is social media, where LeadFeather is trying to build a stronger presence on Facebook and Instagram. They’ve been doing gun giveaways through Facebook. “Every time we do it, we gain thousands of new followers,” he said.