Guns

A Hot Commodity

Sitting in a shop with shelves emptied by coronavirus-weary and protest-spooked gun buyers, it can be difficult to remember what life was like before everything sort of came apart at the seams.

Top 10 Revolver Manufacturers

In 2018, a total of 664,835 revolvers were produced — 99.8% by 10 firearm manufacturers. We review the ATF Annual Firearms Manufacturing

The Time Is Now for Airguns

Inside the July issue, we provided the annual state of the firearms industry update. One of the key takeaways was despite the slowdown in firearms production and sales from peak years,

New Products July 2020 Issue

Purpose-built for the tactical or competitive shooter, the Trijicon ASCENT riflescope is available in 1-4x24 or 3-12x40.

U.S. Firearms Report 2020

In the early days of the pandemic, dealers reported robust activity from customers — wiping out entire in-store firearms inventories in many cases.

New Products June 2020 issue

CenterPoint Archery’s new and improved CP400 arrives with a silent cranking device, is 6” axle to axle when fully cocked and measures anywhere from...

Range Games

It’s safe to assume every one of your potential customers knows you sell guns. They also know you sell ammo and a wide range of accessories to go with them.

Serving A Niche Within A Niche

It’s a burden only about 10% of the population is able to bear: left handedness. Fumbling with right-hand gadgets, appliances, desks — even scissors and...

Your Female Customers:...

Each year, The Well Armed Woman (TWAW) issues surveys to gather data on women. The 2019 survey was sent to women who are both new to gun ownership and those...

Welcoming Women At The Counter

There are an increasing number of women taking up self-defense, shooting sports and hunting — which adds sales for gun retailers.

The New Entrepreneurs

A trip to the SHOT Show makes one thing very clear: We have many more women in the industry than we had 30 years ago. At the 1990 show, you could look...

Best Bets For Best Sellers...

SHOT Show, among other things, is a good place to see what’s trending according to the manufacturers’ market analysts. Here are some products sure to...

An Early Look At … 2018?

Don’t worry; there isn’t a typo in the title of this month’s column. It’s a nod to an annual staple soon appearing in the July 2020 issue —...

SHOT Show Standouts 2020

Just as it is every year, SHOT Show 2020 was busy and crowded. With only mild jitters about the impending impeachment hearings in the air, retailers were...

New Products March 2020 Issue

The Professional Gun Cleaning Master Kit from RamRodz includes caliber-specific swabs and brushes engineered to match bores

Building Blocks

For most dealers, the concealable handgun represents one of the pillars upon which a business can be built. Manufacturers are constantly churning out new...

Satisfying The Long-Range Itch

Long-range shooting, whether for fun, competition or hunting has been on a steady upswing in recent years. How are retailers going the distance when it...

New Products February 2020...

Robust product introductions will fuel interest in the consumer market, and industry manufacturers have produced scores of options for dealers to carry...

Handling Unusual Requests

Anyone in the business of selling anything knows the customer I’m about to describe. This buyer knows exactly what he or she wants, and “no one has made...