Guns

U.S. Firearms Report 2020

In the early days of the pandemic, dealers reported robust activity from customers — wiping out entire in-store firearms inventories in many cases.
Read Full Article Jade Moldae
New Products June 2020 issue

CenterPoint Archery’s new and improved CP400 arrives with a silent cranking device, is 6” axle to axle when fully cocked and measures anywhere from...
Read Full Article Jenna Buckley
Range Games

It’s safe to assume every one of your potential customers knows you sell guns. They also know you sell ammo and a wide range of accessories to go with them.
Read Full Article Tim Barker
Serving A Niche Within A Niche

It’s a burden only about 10% of the population is able to bear: left handedness. Fumbling with right-hand gadgets, appliances, desks — even scissors and...
Read Full Article Melissa Porter
Your Female Customers:...

Each year, The Well Armed Woman (TWAW) issues surveys to gather data on women. The 2019 survey was sent to women who are both new to gun ownership and those...
Read Full Article Carrie Lightfoot
Welcoming Women At The Counter

There are an increasing number of women taking up self-defense, shooting sports and hunting — which adds sales for gun retailers.
Read Full Article Mia Anstine
The New Entrepreneurs

A trip to the SHOT Show makes one thing very clear: We have many more women in the industry than we had 30 years ago. At the 1990 show, you could look...
Read Full Article Carolee Anita Boyles
Best Bets For Best Sellers...

SHOT Show, among other things, is a good place to see what’s trending according to the manufacturers’ market analysts. Here are some products sure to...
Read Full Article Massad Ayoob
An Early Look At … 2018?

Don’t worry; there isn’t a typo in the title of this month’s column. It’s a nod to an annual staple soon appearing in the July 2020 issue —...
Read Full Article Robert Kolesar
SHOT Show Standouts 2020

Just as it is every year, SHOT Show 2020 was busy and crowded. With only mild jitters about the impending impeachment hearings in the air, retailers were...
Read Full Article Carolee Anita Boyles
New Products March 2020 Issue

The Professional Gun Cleaning Master Kit from RamRodz includes caliber-specific swabs and brushes engineered to match bores
Read Full Article Jenna Buckley
Building Blocks

For most dealers, the concealable handgun represents one of the pillars upon which a business can be built. Manufacturers are constantly churning out new...
Read Full Article Tim Barker
Satisfying The Long-Range Itch

Long-range shooting, whether for fun, competition or hunting has been on a steady upswing in recent years. How are retailers going the distance when it...
Read Full Article Ken Perrotte
New Products February 2020...

Robust product introductions will fuel interest in the consumer market, and industry manufacturers have produced scores of options for dealers to carry...
Read Full Article Jenna Buckely And Jade Moldae
Handling Unusual Requests

Anyone in the business of selling anything knows the customer I’m about to describe. This buyer knows exactly what he or she wants, and “no one has made...
Read Full Article Massad Ayoob