RIFLES

New Products...

Purpose-built for the tactical or competitive shooter, the Trijicon ASCENT riflescope is available in 1-4x24 or 3-12x40.
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U.S. Firearms...

In the early days of the pandemic, dealers reported robust activity from customers — wiping out entire in-store firearms inventories in many cases.
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Serving A Niche...

It’s a burden only about 10% of the population is able to bear: left handedness. Fumbling with right-hand gadgets, appliances, desks — even scissors and...
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Your Female...

Each year, The Well Armed Woman (TWAW) issues surveys to gather data on women. The 2019 survey was sent to women who are both new to gun ownership and those...
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The New...

A trip to the SHOT Show makes one thing very clear: We have many more women in the industry than we had 30 years ago. At the 1990 show, you could look...
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Best Bets For...

SHOT Show, among other things, is a good place to see what’s trending according to the manufacturers’ market analysts. Here are some products sure to...
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An Early Look At...

Don’t worry; there isn’t a typo in the title of this month’s column. It’s a nod to an annual staple soon appearing in the July 2020 issue —...
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Satisfying The...

Long-range shooting, whether for fun, competition or hunting has been on a steady upswing in recent years. How are retailers going the distance when it...
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The Long-Gun Puzzle

There are certain realities faced by every brick-and-mortar gun store. Among them is the simple fact display space is limited — no matter how small or...
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