RIFLES

New Products October 2020...

The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:

New Products September...

Galco’s Ankle Trauma Medical Kit (ATM-KIT) carrier is designed for convenient everyday carry of medical tools and supplies for first responders,

A Hot Commodity

Sitting in a shop with shelves emptied by coronavirus-weary and protest-spooked gun buyers, it can be difficult to remember what life was like before everything sort of came apart at the seams.

New Products July 2020 Issue

Purpose-built for the tactical or competitive shooter, the Trijicon ASCENT riflescope is available in 1-4x24 or 3-12x40.

Your Female Customers:...

Each year, The Well Armed Woman (TWAW) issues surveys to gather data on women. The 2019 survey was sent to women who are both new to gun ownership and those...

The New Entrepreneurs

A trip to the SHOT Show makes one thing very clear: We have many more women in the industry than we had 30 years ago. At the 1990 show, you could look...

Best Bets For Best Sellers...

SHOT Show, among other things, is a good place to see what’s trending according to the manufacturers’ market analysts. Here are some products sure to...

An Early Look At … 2018?

Don’t worry; there isn’t a typo in the title of this month’s column. It’s a nod to an annual staple soon appearing in the July 2020 issue —...

Satisfying The Long-Range Itch

Long-range shooting, whether for fun, competition or hunting has been on a steady upswing in recent years. How are retailers going the distance when it...

The Long-Gun Puzzle

There are certain realities faced by every brick-and-mortar gun store. Among them is the simple fact display space is limited — no matter how small or...