Getting Down To Business At SHOT


Friends from XS Sights hold up the Oct. issue of Shooting Industry with their ad on the cover at the NASGW Expo last October. Pictured from left: SI Editor Jade Moldae, XS Sights’ Zack Kinsley, Kellie Brunn and Jon Pastusek.

We’re looking forward to a busy 2024 SHOT Show. American COP is the official NSSF partner for the Law Enforcement Education Program (LEEP) sessions at this year’s show. We will have an additional American COP booth in addition to FMG’s Media Row booth. From both of our booths in Las Vegas, we will be filming and distributing SHOT Show issues and editorial calendars.

A number of companies are just now getting their 2024 ad budgets approved. Last year, there was a huge increase in digital new product launches and promotions. It appears the trend will continue, as we’ve already had advertisers book programs for every month of 2024.
Reach out so we can curate a custom program to help launch your newest products and advertise this year’s promotions.

The Shooting Industry March and April issues include parts two and three of a self-defense series. March will discuss long guns for self-defense and have additional 2024 SHOT Show coverage. The April issue will focus on non-lethal options for personal defense and the growing e-commerce market.

The American Handgunner May/June issue will focus on wheelguns. As our audience has proven, the revolver is alive and well. Our Wheelgun Wednesday e-newsletter continues to have one of our highest open rates. GUNS May is all about long-range shooting, and our experienced staff will be offering their insight on this hot topic. Contact me, or your ad rep, for more information on these issues.

We look forward to seeing you at SHOT Show and partnering together to make 2024 a success!

You can reach me at

CLICK HERE for more January 2024 FMG Inside News