For the past 70 years, storefront dealers have counted on Shooting Industry to deliver critical industry news updates, analysis on the latest trends and suggestions for welcoming new audiences. Here in 2025, SI is resolute in its support of the independent dealer as the industry adapts to the latest “new normal” and prevalence of online buying. Each issue is distributed to a retailer base three times more qualified and selected by their customers as the place to shop.
Advertising Benefits Include:
• Direct Engagement With Reputable Dealers
• Bonus Digital Version Online Circulation
• Go-To Industry Professional Resource
2025 New Business Year Edition
• New Year Predictions, Challenges & Opportunities
• Marketing Trends Worth Pursuing
• Capitalize On Post-Holiday Sales Momentum
• 2025 New Product Showcase — Part 2/3
Ad Sales Close: 11-22-24
Ad Materials Due: 11-27-24
Ships To Dealers: 1-2-25
• Close Look: Concealed Carry Handguns
• Tech Advancements In Optics
• Call-In Spring Turkey Sales
• 2025 New Product Showcase — Part 3/3
Ad Sales Close: 12-30-24
Ad Materials Due: 1-3-25
Ships To Dealers: 2-4-25
• Close Look: Wheelguns For Plinking & Defense
• Lever-Action Appeal
• Expand Your E-Commerce Footprint
• Plus: SHOT Show 2025 Coverage & Product Launches
Ad Sales Close: 1-28-25
Ad Materials Due: 1-31-25
Ships To Dealers: 3-4-25
• Close Look: Target & Hunting Handguns
• Secure Storage — Safes & More
• Precision Long-Range Shooting
• Private Label: Branding Benefits
Ad Sales Close: 2-25-25
Ad Materials Due: 2-28-25
Ships To Dealers: 4-1-25
• Market Update: Ammo & Reloading
• Concealment & Retention
Holsters, Belts & More
• Summer Sales Event Tips
• Pursuing Varmint/Predator Hunters
Ad Sales Close: 4-1-25
Ad Materials Due: 4-4-25
Ships To Dealers: 5-6-25
• Safety Products: Eye/Hearing Protection
• Fall Hunting Outlook
• New Tech In Self-Defense Training
• Home-Defense Long Guns
Ad Sales Close: 4-29-25
Ad Materials Due: 5-2-25
Ships To Dealers: 6-4-25
Mid-Year Business Edition
• U.S. Firearms Industry Today Report
• Gun-Cleaning Products & Services
• Bowhunting: Get On Target
• Sporting Shotguns
Ad Sales Close: 5-27-25
Ad Materials Due: 5-30-25
Ships To Dealers: 7-1-25
• Range Profits
• New Tech For Hunters
• Opportunities In Muzzleloading
• Shine The Light On Flashlights
Ad Sales Close: 6-30-25
Ad Materials Due: 7-3-25
Ships To Dealers: 8-5-25
• Knives For Carry & The Hunt
• Used Gun Market: Up Or Down?
• Catering To DIY Customers
• Silence Is Golden: Selling Suppressors
Ad Sales Close: 7-29-25
Ad Materials Due: 8-1-25
Ships To Dealers: 9-3-25
• Trending Now: Handguns
• Elevate Online Business
• Gunsmithing Profits
• Accessories Abound
Ad Sales Close: 9-2-25
Ad Materials Due: 9-5-25
Ships To Dealers: 10-7-25
• Gear-Up For Year-End Profits
• High-End & Custom Guns
• Supplies For Preppers/Survivalists
• Non-Lethal Products
Ad Sales Close: 9-30-25
Ad Materials Due: 10-3-25
Ships To Dealers: 11-4-25
2026 New Business Year Edition
• SHOT Show 2026 Preview
• Lessons Learned From 2025
• 2026 New Product Showcase — Part 1/3
Ad Sales Close: 10-28-25
Ad Materials Due: 10-31-25
Ships To Dealers: 12-4-25
North East: Amy Tanguay | amy.tanguay@fmghq.com
SOUTH East: Tom Vorel | tom.vorel@fmghq.com
WEST: Delano Amaguin | delano.amaguin@fmghq.com