FMG Expands Digital Offerings

Building on the success of FMG’s nine digital email programs and the popularity of the GUNS and Handgunner Insider series of e-newsletters, an additional Insider installment is joining the weekly rotation beginning September 1. Mailing every other Friday, the Insider e-blast will feature a column from American Handgunner Editor Tom McHale or GUNS Magazine Editor Brent T. Wheat on a topic of their choice — including trends, new products, rumors of new products and more.

The Handgunner Insider will include classic Ayoob Files content, and both newsletters will include occasional DIY pieces, classic posts from FMG’s 73 years’ worth of content — plus surprise new features.

Tom Vorel, FMG Publications’ Advertising Sales Manager — South East, shared, “Due to the popularity of the GUNS and American Handgunner Insider e-newsletters, we’ve been able to find a place for an additional send on Fridays, with expanded topics in each. With the additional sends, we now have Tuesday, Friday and Sunday send dates to accommodate readers and advertisers. The listings and top leaderboard ad position are available for purchase. With Tuesday and Sunday sends filling up quickly, this additional Friday option will provide more ad opportunities for those who are looking for ways to boost their advertising plans this fall.”

Digital programs currently offered include:

• GUNS Insider — mails alternating Tuesdays and Sundays to 75,000+ opt-in subscribers with an average open rate of 30%

• American Handgunner Insider — mails alternating Tuesdays and Sundays to 76,000+ opt-in subscribers with an average open rate of 31%

• American COP — mails every Thursday to 44,000+ opt-in subscribers with an average open rate of 31%

• Shooting Industry Dealer Advantage — mails Mondays to 14,000+ opt-in subscribers with an average open rate of 25%

• First Look — mails Thursdays to 79,000+ opt-in subscribers with an average open rate of 30%

• Wheelgun Wednesday — mails Wednesdays to 44,000+ opt-in subscribers with an average open rate of 39%

• Guncrank Chronicles — mails Fridays to 46,000+ opt-in subscribers with an average open rate of 34%

• Carry Options — mails every other Saturday to 39,000+ opt-in subscribers with an average open rate of 44%

• Personal Defense — mails every other Saturday to 36,000+ opt-in subscribers with an average open rate of 48%.

Ad placement includes a 600 x 400 full-color 72dpi image, headline, 40-word description and URL link with up to three paid promotion positions per mailing.

Act now to reserve space in the new Friday Insider emails beginning Sept. 1 by contacting your rep or FMG Sales at advertising@fmghq.com.

CLICK HERE for more June 2023 FMG Inside News