Leupold Sells Redfield Brand To Academy Sports

Leupold & Stevens Inc. announced the sale of the Redfield brand to Academy Sports + Outdoors.

“The sale is part of our continued strategic focus on the Leupold brand,” said Bruce Pettet, Leupold president and CEO. “We’ll continue to produce the world’s best performance optics for the elite outdoor athlete.”

The sale includes the brand rights for the Redfield brand of sports optics. Leupold will continue to support the warranty obligations for any legacy purchases of Redfield optics.

Founded in 1909, Redfield produced riflescopes, spotting scopes, riflescope mounting systems and binoculars until its initial closure in 1998. After various ownership changes, Leupold acquired the brand in 2008 from Meade Instruments.

Redfield joins Academy’s portfolio of brands, which include Magellan Outdoors, Monarch, H2O Xpress and Game Winner.
/ leupold.com