SIGHTS & OPTICS

BETTER OPTIONS FOR HITTING THE TARGET
New Products |...

New products from the July 2024 issue — featuring a cross section of the latest firearms, accessories and more.
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New Products -...

New products from the shooting, hunting and outdoor industry — inside Shooting Industry's May 2023 issue.
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2023 New Product...

Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
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2023 New Product...

Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
Read Full Article
2023 New Product...

Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
Read Full Article
2023 New Product...

Part Two of Shooting Industry’s three-part New Product Showcase provides a useful reference point for your store to answer this question and get ahead of...
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Real Avid Level...

The Level Right® Pro from Real Avid has completely changed scope mounting, taking a more user friendly and unique approach. This master grade precision...
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New Products...

In Part Two of three-part Shooting Industry’s 2022 New Product Showcase, hundreds of products from 70+ manufacturers, importers and distributors make...
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New Products...

New products are foundational to bringing customers in for a visit. As supply-chain challenges have made fulfillment more difficult than ever before, the SI...
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ATN Optics Now...

New for 2021, ATN has gone Mossy, offering X-Sight 4K Pro, ThOR 4 and ThOR LT models in three different Mossy Oak patterns — Bottomland, Break-Up Country...
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New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
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New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
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New Products...

Following a year like no other, carrying new products will be crucial to retaining interest among repeat customers and having options
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New Products...

Robust product introductions will fuel interest in the consumer market, and industry manufacturers have produced scores of options for dealers to carry...
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New Products...

The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
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Satisfying The...

Long-range shooting, whether for fun, competition or hunting has been on a steady upswing in recent years. How are retailers going the distance when it...
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Selling High-End...

The increasing popularity of long-range shooting has spurred more than sales of just firearms and ammunition. As shooters have reached for longer and longer...
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Set Your Sights...

Advances in technology are changing the way people do pretty much everything — hunting included. And with predator populations (like feral hogs and...
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