New Products February
2020 Issue

Launch A New Decade With The Latest GEAR!

Robust product introductions will fuel interest in the consumer market, and industry manufacturers have produced scores of options for dealers to carry in-store in 2020.

This third (and final) installment of the 2020 New Product Showcase features many SKUs released in early January — some even made their debut at the SHOT Show. Combined with the Dec. 2019 and Jan. 2020 issues, this year’s New Product Showcase highlighted hundreds of products from 200 brands. A hearty SI salute to those companies featured in over 50 pages of new products across these three issues.

Dealers, what products do you plan on stocking this year? Let the SI team know:
(In April, SI will take a look at how dealers make their inventory selections at SHOT and other events — stay tuned.)

Black Hills Ammunition

Black Hills’ Dual Performance precision machined, monolithic copper projectiles immediately expand upon impact to form a large temporary cavity exceeding conventional bullets. Once the cavity is created, the petals release from the projectile to cut separate wound tracks through stressed tissue. The bullet’s body, retaining substantial original weight, but now free from unnecessary drag, penetrates deeply ensuring maximum effect. It’s available in 5.56mm (62-gr.) and .308 (152-gr.)

(605) 348-5150


Three new weapon sight magnifiers have been added to EOTECH’s lineup for 2020: The G30, G43 and G45. The G30 features a quick-detach fixed mount for fast and simple mounting and un-mounting behind an HWS. It’s 4” long and weighs 9.5 oz., offers 2.2” of eye relief and has a field of view of 7.3 degrees. The G43, a miniaturized version of the G33 magnifier, is a flip mount that provides fast transitioning from 3X to 1X and offers tool-free vertical and horizontal adjustments. It’s 2.9” long and weighs 11.3 oz., offers 2.6” of eye relief and has a field of view of 7.5 degrees. The G45 also features a flip mount for fast transitioning from 5X to 1X and tool-free vertical and horizontal adjustments. It’s 3.7” long, weighs 12.8 oz., offers 2.6” of eye relief and has a field of view of 4.4 degrees.

EOTECH has added the 1–8x24mm Second Focal Plane (SFP) configuration to the VUDU riflescope lineup. Features include aircraft-grade aluminum construction including a one-piece 30mm tube; clear and bright XC high-density glass, color fidelity and low-light performance characteristics; surgically precise turrets and intuitive pushbutton reticle illumination controls. The HC3 quad-level BDC reticle has a precise 0.5-MOA illuminated center dot and 2-, 5-, 8.5- and 12.5-MOA subtensions on the vertical axis (at 8X power). The scope’s field of view at 100 yards is 105.8 feet at 1X and 13.2 feet at 8X. It measures 10.6” long and weighs 21.3 oz.

(888) 368-4656


Lapua’s 6.5 Creedmoor Large Rifle primed cartridge cases provide competitive shooters, hunters and mil/L.E. operators an option to utilize a large-rifle primer for enhanced performance in inclement weather conditions. The Large Rifle cases improve ignition consistency where extreme temperature swings are prevalent. The cases are purpose-built for flawless functioning through various semi-auto platforms used by elite forces and civilians to engage targets at extreme long ranges.

(660) 460-2800

Colt’s Mfg. Co.

Colt introduces the .357 Magnum Python for 2020. Features include a stainless steel frame with a semi-bright finish, double- and single-action trigger and custom walnut grips. The red ramp front sight is interchangeable, and the rear sight is adjustable for windage and elevation. The Python is available in 4.25” or 6” barrel lengths, weighs 46 oz. (unloaded) and has a six-round capacity.

(800) 962-2658

Ravin Crossbows

The 29” R29X crossbow from Ravin comes complete with the fully integrated Silent Cocking System to ensure the crossbow is in silent mode continuously every time the crossbow is cocked. The R29X’s 12.5” power stroke produces 180 ft-lbs of kinetic energy along with a physical weight of 6.75 lbs. An upgrade to the R29X Sniper Package features a Tactical Crossbow Scope, .001 Arrows and the Jack Plate Adjustable Elevation Mount. The R29X is available in Predator Dusk Camo.

(715) 718-3574


The Compact Launcher has an accurate and effective range up to 66’ (20m) with an area saturation of 175’ (53m). It deploys up to seven pepper rounds at a huge distance to provide maximum long-range protection. Utilizing SABRE’s maximum strength pepper formula and an easy-to-use form factor design, the launcher will neutralize threats with both its maximum heat and the high-impact kinetic force of the round. (The Compact Launcher is also available as part of a sabre personal defense kit.)

Maximum strength SMART Pepper Spray by SABRE connects via Bluetooth to the SABRE Safety app. When deployed, an alert message is sent to the user’s preferred contacts, informing them the pepper spray has been fired. Contacts can also follow the user’s movements via GPS integration. For an additional fee, a third party company can report the incident to first responders.

(800) 325-9568

Umarex USA

The Umarex AirSaber high-pressure air rifle (pre-charged pneumatic or PCP) is capable of firing a 350-gr. arrow at over 400 fps. The bolt-action air rifle has a two-stage trigger, manual safety, Picatinny rails for aftermarket scopes, bi-pods, or quivers and comes with three field-tip equipped Umarex arrows. When filled to its max pressure of 3,625 psi the AirSaber is capable of providing 25 shots for big game, and it will operate with just 3,000 psi and deliver 30 shots for small to mid-game and predator hunters. Two configurations are offered: one with an Axeon Optics Arrow Scope and one without the scope.

(479) 646-4210

SCCY Firearms

SCCY has added the DVG-1 and DVG-1RD Red Dot Pistol Series to its lineup for 2020. The DVG Series of pistols are striker-fired and outfitted with the Quadlock Barrel System, 10-round magazine capacity, chambered in 9mm — in a sub-compact footprint. The DVG is available with or without a factory-installed Crimson Trace CTS-1500 red dot sight, which boasts over 20,000 hours of battery life. Forward slide serrations have been added for ease of manipulation and a new enhanced grip texture is engineered for everyday use.

(386) 322-6336

Daniel Defense

Featuring ambidextrous controls and improved gas flow, the GRIP-N-RIP changing handle from Daniel Defense was engineered for suppressed fire. The GRIP-N-RIP’s anti-gas enhancements redirect gas flow upward and away from the face of the operator. It also includes independently ambidextrous handles to accommodate left- and right-handed manipulation of the latches. The handles and latches are manufactured from 6061-T6 and the main body from forged 7075-T6; are all Type III hard-coat anodized. It is offered in both AR-15 and AR-10 configurations. Additionally, all complete Daniel Defense MSRs will now include the upgraded charging handle.

(866) 554-4867


The CROSS Rifle, SIG SAUER’s first precision bolt-action hunting rifle, combines the characteristics of a hunting rifle with the accuracy of a precision platform. This lightweight rifle has a push button, foldable SIG precision stock, a one-piece aluminum receiver that eliminates the need for bedding the action and AI magazines. Additional features include a stainless steel-rifled barrel with a freefloat M-LOK handguard, two-stage match-grade trigger (externally adjustable from 2.5–4 lbs.), ambi-safety, a three-lug bolt design with a 60-degree throw, interchangeable bolt handle and a full-length, replaceable Picatinny rail to allow for direct optics mounts, 20 MOA and 0 MOA. The CROSS is available in 6.5 Creedmoor, .308 Win. and the new .277 SIG Fury hybrid ammunition with a black anodized or First Lite camouflage finish.

(603) 610-3000


From Caldwell, E-Max Power Cords Bluetooth earplugs allow users to listen to music on a mobile device while protecting hearing on the range. Complete with high-quality stereo sound and a corded design to keep them together, the plugs are rated with a 25 dB noise reduction rating.

(833) 784-5520

Savage Arms

Savage’s Renegauge semi-automatic shotgun is designed to handle 3” Magnum shells down to low-recoil 2.75” cartridges. The dual–valve system ensures excess gas vents before it drives the bolt, resulting in consistent ejection, less felt recoil and an exceptionally fast cyclic rate for dependably fast split times. The stock is adjustable for length of pull, comb height and drop at heel. The Renegauge has a one-piece welded action bar for strength and easy disassembly, and its easy-loading magazine port makes it competition ready out of the box. Three models are currently available: 12-ga. Field Grade (26 or 28” barrel); 12-ga. Waterfowl (26 or 28” barrel) and 12-ga. Turkey (24” barrel).

The 110 Precision takes Savage’s legendary 110 action and makes it even more dynamic. The aluminum-framed rifle features a custom skeletonized stock designed by Modular Driven Technologies; adjustable comb height, length of pull and AccuTrigger; 20 MOA one-piece EGW rail; AICS magazine and a BA muzzlebrake. The matte-black carbon steel heavy barrel is 5/8”-24 threaded. It’s offered in .308 Win., 6.5 Creedmoor, .300 Win. Mag. and .338 Lapua.

(800) 370-0708


Berger’s Long Range Hybrid Target Bullets feature an improved center of gravity and ballistic coefficient. Utilizing advanced and proprietary-manufacturing processes, Berger’s Meplat Reduction Technology System applies controlled pressure along the projectile nose, producing a homogeneous and repeatable bullet profile for consistent ballistic coefficients (BC). While a high BC is desirable to competitive shooters, shot-to-shot BC consistency is critical when engaging targets to 1,000 yards and beyond. The bullets are available in the following calibers: .22, 6mm, 6.5mm, 7mm and .30.

(660) 460-2800

Wicked Ridge Crossbows

The Rampage 360 crossbow from Wicked Ridge boasts a built-in ACUdraw cocking device. Its narrow 175-lb. bow assembly is built for tight hunting situations and has a lightweight riser and limb pockets fitted with 11” WRX laminated limbs. It measures 15” wide and drives arrows downrange up to 360 fps. The Rampage includes a fully integrated fore-grip backed by elongated safety wings to help keep the shooter’s hand safely below the bowstring release path. A Picatinny rail below the front of the barrel mounts additional accessories. The stock is fitted with TenPoint’s DFI (Dry-Fire-Inhibitor) and crisp 3.5-lb. trigger.

(330) 628-9245

Federal Ammunition

For muzzleloading firearms, Federal Premium’s firestick is an integral component of a new ignition system using an encapsulated propellant charge that loads from the breech, with the bullet loaded from the muzzle. The charge is completely impervious to moisture and loaded with Hodgdon Triple Eight powder to the same tolerances as Federal Premium factory ammunition, ensuring shot-to-shot consistency and accuracy for muzzleloaders. FireStick unloads quickly, simply and safely by slipping out of the action — there’s no need to fire the rifle. It pairs with Federal Premium Trophy Copper- or Lead-Tipped muzzleloader bullets and is compatible with the new NitroFire rifle from Traditions. The FireStick is available in 100- and 120-gr. options.

(800) 379-1732

Swarovski Optik

The KAHLES Helia Rangefinding Monocular 7×25 from Swarovski Optik offers ergonomically designed, intuitive and simple handling. The unit is capable of easy and reliable targeting up to 2,000 yards while featuring exceptional edge-to-edge clarity and a wide field of view of 117 yards at 1,000 yards. The premium quality OLED display has five brightness settings and the battery life on its CR2 is 4,000 measurements.

Optimized for IPSC and 3-Gun matches, the KAHLES K18i 1-8×24 riflescope has specialized reticles, an ultra wide field of view and adjustable throw lever. The optical system has a brilliant, exceptionally high-contrast image and MAX LIGHT function for an extra bright illuminated reticle.

The lightweight Z5i 1” main-tube riflescope with 5X zoom and illumination has been developed for quick acquisition and easier visibility in low-light situations. The addition of an optional ballistic turret, together with the patented four-point coil spring system, provides an easily adjustable and repeatable system in the field.

(800) 426-3089

Thompson/Center Arms

Thompson/Center Arms introduces an extensive centerfire rifle lineup including the T/C Compass Utility, T/C Compass II, T/C Compass II Compact and T/C Venture II bolt-action rifles. The T/C Compass II, T/C Compass II Compact and Venture II rifles incorporate T/C’s new Generation II trigger system with a crisp, light trigger pull for in-field accuracy. Each of the rifles feature Thompson/Center’s 5R rifling and MOA accuracy guarantee, and provide a host of features in various calibers and configurations.

(866) 730-1614

Trijicon Inc.

Trijicon introduces the VENTUS wind-mapping and range-detecting handheld device, a first for the industry. Powered by WindPro Technology, the Ventus uses a Doppler LIDAR engine and four collimated lasers to measure three-dimensional wind velocities at multiple distances out to 500 yards and ranges real-world, non-reflective targets up to 5,000 yards. This technology allows the Ventus to calculate for head, tail, cross and vertical wind. It will also be available in a VENTUS X model, which features a user-configurable on-board ballistic solver and pairs with the forthcoming Trijicon Ballistics Calculator app. The app will allow for Bluetooth connection with the Ventus X, store shooter and target geographic locations and display a wind map overlay of readings.

(248) 960-7700

McMillan Fiberglass Stocks

The Z-1 is the first in McMillan’s new line of universal stocks. It features a universal inlet that allows it to accommodate a wide variety of Remington-type actions and most barrel contours. The stock boasts a low top line to eliminate the need for bolt release inlets and port cuts. The Z-1’s ergonomic grip and built-in thumb shelf help optimize hand placement for trigger control and comfort. It’s available in right-handed configurations.

(877) 365-6148

Sturm, Ruger & Co. Inc.

The Ruger-57 pistol is wrapped around a standard capacity, 20-round steel magazine, and chambered in 5.7x28mm for less felt recoil and quick sight reacquisition. The magazine is surrounded by a glass-filled nylon frame with an optimized texture for a natural and ergonomic grip. The windage and elevation adjustable serrated rear sight and rapid acquisition fiber optic front sight facilitate fast, accurate shooting. Additional features include a Picatinny-style accessory rail, Secure Action fire control and drilled slide for optics. It’s 8.65” long, weighs 24.5 oz., ships in a lockable hard case and includes two 20-round steel magazines (a 10-round, state-compliant model is also available).

(336) 949-5200

SK Ammunition

Competitors seeking to gain an edge with factory and semi-custom firearm builds can rely on SK Semi-Auto Rifle .22 LR Ammunition to deliver results and repeatable accuracy. Rounds are built to deliver pinpoint accuracy while functioning flawlessly through any 10/22-style firearms, ARs, 597s, Model 60s and more.

(660) 460-2800

Primary Arms Optics

The SLx 1-8×24 FFP RifleScope from Primary Arms bridges the gap between the company’s SLx 1-6×24 and PLx 1-8×24 scopes. High-quality glass for improved light transmission and image clarity sharpens the user’s visibility on target. Combined with the ACSS Raptor reticle, users will be able to clearly discern and easily hit targets out to 600 yards.

(713) 344-9600


Vihtavuori’s N555 High Energy Series smokeless reloading powder is designed for precision rifle platforms chambered in cartridges such as 6mm and 6.5 Creedmoor, 6.5×47, .260 Rem. and .308 Win. Competitive shooters and hunters will benefit from its accuracy, clean burning characteristics and insensitivity to extreme weather conditions. The powder is comparable to a 4,350 burn rate and attains remarkable performance in 6.5 Creedmoor.

(660) 460-2800

OZ NFUSE Ozone Sprayer

Full Season Elements Jacket


Featuring carbon alloy odor-adsorbing technology, strategically placed waterproof panels and Precip-X super hydrophobic treatment, ScentLok Full Season Elements Jacket and Pant are designed to keep bowhunters concealed and comfortable on-stand from the pre-rut to when the snow flies. The hybrid system combines low-bulk insulation zones with weatherproof mapping and additional articulation and stretch fabrics in high-motion areas. These quiet, comfortable garments feature a micro-fleece face, bonded seams and advanced camo patterns for optimum concealment and performance.

In the OZ by ScentLok line, the OZ NFUSE Ozone Sprayer delivers the proven benefits of ozone technology in an entirely new way to create more opportunities for hunter success. NFUSE injects ozone molecules directly into ordinary water, transforming it into a powerful and highly economical means of destroying odors and bacteria. Simply press the button and NFUSE activates the water into a powerful cleanser using an exclusive platinum and titanium charging system. The NFUSE Ozone Sprayer’s InfiniCote nozzle provides a generous coverage area with increased control and can even be used upside down.

(844) 257-9505


GLOCK debuted its first-ever .22 LR-caliber pistol with the introduction of the GLOCK 44. It has a unique hybrid steel-polymer slide and mirrors the iconic GLOCK 19 frame size for optimal performance for new shooters, sport shooters and everyone in between. The G44 features many of the enhancements seen in GLOCK’s Gen5 pistols, such as the ambidextrous slide stop lever and reversible magazine catch, the GLOCK Marksman barrel and adjustable sights.

(770) 432-1202


The DeathGrip UltraLite from BOG mounts to any pod with a 0.25”-20 or 0.375”-16 mounting stud. The DeathGrip UltraLite is perfect for sporter rifles and even quad-rail modern sporting rifles. Featuring magnesium construction and non-marring rubber jaws, the patent pending dual jaw closure design is both Arca-Swiss and Switcheroo compatible.

The Great Divide Tripod Head turns any standard tripod into a versatile tripod capable of panning, tilting and quickly exchanging Arca-Swiss-enabled accessories. All-weather damping grease makes for ultra-smooth movements, and micro-adjustment technology allows the user to finely tune the glassing and shooting platform. The tripod head is made of durable aluminum construction, weighs less than 1 lb. and features an ambidextrous handle.

(833) 250-6620

Smith & Wesson

Smith & Wesson has expanded its M&P Shield EZ pistol series to include the M&P9 Shield EZ chambered in 9mm. Built for personal protection and every day carry, the M&P9 Shield EZ features an easy-to-rack slide, easy-to-load magazine and easy-to-clean design. The M&P9 has nine-round capacity, 3.675” barrel, a Picatinny-style equipment rail to accommodate accessories and ships with two eight-round magazines. The pistol also features an optimal M&P pistol 18-degree grip angle for a natural point of aim, white dot front and adjustable white dot rear sights and a light, crisp trigger.

(800) 331-0852

SOG Knives

SOG Knives’ Trident AT features an ambidextrous rapid open AT-XR lock, 3.7” CRYO O2 steel blade, line cutter, glass breaker and reversible pocket clip. The Trident AT is offered in a variety of blade styles (clip point; clip point, partially serrated and tanto) and colors (black and red, Olive Drab and Flat Dark Earth). OAL is 9.03” and it weighs 5.15 oz.

(888) 405-6433

OPTIKA5 4-20x50

Meopta USA Sport Optics

Meopta’s 1” Optika5 series of premium riflescopes feature a 5X zoom, zero-reset turrets and advanced MeoBright lens coatings that deliver edge-to-edge clarity and exceptionally bright, sharp images. Available in 2-10×42 RF (rimfire), 2-10×42, 3-15×44, 4-20×44, 4-20×50 and 4-20×50 RD models, the Optika5 riflescopes are available with reticles in the second focal plane. All models have capped hunting turrets made of rubber-armored metal for durability and functionality. The rear-facing magnification display allows for easy viewing of the power setting from behind the scope, and the zoom ring comes with a multi-position throw lever for quick adjustment of the power setting in the field. Windage and elevation adjustments are 1/4 MOA.

(800) 828-8928


BRAVO’s BCM MK2 Upper Receiver is built with up to 30% more rigidity than the current Mil-Spec M4 upper receiver without sacrificing interoperability for mere additional weight (1/3 oz.). The receiver reduces barrel deflection and enhances bore tolerances improving barrel alignment, consistency and accuracy. Added gas expansion areas and more new channels around the charging handle opening vent gases away from the user’s face, reducing distractions when employing the weapon system with a suppressor. The receiver retains all USGI components in assembly and works with all USGI bolt carriers, charging handles and barrel assemblies.

(877) 272-8626

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