DISCOVER
FIND WHAT YOUR CUSTOMERS WILL BE LOOKING FOR
Best Practices
How AI Can Help...
When thinking about AI and how it can improve your business, there’s a relatable quote from famed management consultant Peter Drucker: “Efficiency is...
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Level Up Your...
It’s no surprise people find most businesses these days just by searching “near me” in Google Maps. Google just adds “near me” to any business you...
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Breaking Down...
The landscape in the outdoor industry is changing. For the past decade, statistics have shown women are leading as the growing demographic in the hunting...
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The Case For...
When it comes to training, it’s a lot easier for a person to commit to $25 than $200. They can commit to one, two or three hours easier than eight hours...
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4 Ways To Boost...
Like most industries, the firearms world has a mix of tech-savvy individuals and those who haven’t made the leap into the world where good SEO (Search...
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Store Thrives...
We all want to sell more to women. Here, we’re going to look at a gun shop devoted to this segment of the market — and thriving vibrantly.
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Hunting Products
Fall Hunting Preview
Fall hunting provides a major source of revenue for many gun stores and shooting ranges across the country. Despite the rise of big-box chains, local gun...
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Night Sights
As more hunters become more proficient at hog and predator hunting, they demand optics that complement their tactics.
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Varmint/Predator...
Varmint/predator hunting is a niche market, but it can translate to lucrative commerce outside of traditional big-game hunting seasons.
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The Crossbow Market
Participation in crossbow hunting continues to grow across the country. According to the Congressional Sportsmen’s Foundation, 28 states now allow...
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Get Ready For...
Patrick Connaghan owns 717 Armory in Harrisburg, Pa. A dedicated hunter himself, Connaghan wishes the fall hunting season would just “hurry up and get...
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Calling In...
While it seems like 2021’s big-game hunting season has only just ended, spring fever has likely already struck some of your store’s cadre of turkey...
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Monthly Features
Serving The...
Big-game season may be months away, but it doesn’t mean hunting sales have to stall. Varmint hunters are in the woods, and their purchases can add dollars...
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In-Demand...
In the firearms market, several trends have emerged in recent years. One of the most significant is the increasing demand for accessories, allowing users to...
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Summer Slump?...
With summer swiftly approaching, it’s a good time to consider those special sales events that attract droves of customers and manufacturers’...
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Reloading...
Americans are gunning for long-range accuracy, and the reloading industry is in step with products tailored to ring distant steel.
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Small Group Setting
Long-range target shooting is booming, and the market teems with products to help riflemen improve accuracy.
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Avoiding...
There’s no question: e-commerce is here to stay. Avoid these pitfalls when you consider upgrading your online presence.
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Personal Defense
Selling The...
The serious armed defender really needs a wardrobe of guns. Why should he or she buy them from anyone but you?
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Defensive Ammo...
Jeff Cooper once pointed out it’s the bullet that stops the threat, not the gun. It’s no surprise he became a champion of the .45 Auto. But there are so...
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Royal Range:...
Have you ever walked through a multiplex movie theater and thought, “Ya know, with backstops where the movie screens are, this could be a helluva set of...
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Your “Other”...
With new guns a customer can’t experience accuracy or reliability in your shop. But they can glean how it feels — and in-store displays become essential.
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Selling...
Let’s recognize at the outset: except for boutique gun shops catering exclusively to the “carriage trade,” premium-priced guns aren’t the bread and...
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Outfitting The...
Here’s a likely scenario: A customer walks into your shop and says, “I’m going to take a firearms training class, and I think I may need some stuff …”
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Training
Training Influences
The landscape of firearm training is constantly evolving because of technological advancements, changing societal dynamics and an ongoing attempt to...
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Training Today
The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...
Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...
Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...
Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Women's Products
Sisterhood...
Amy Ray is the founder of Sisterhood Outdoors, a program that encourages and works with women in the outdoor areas of hunting, fishing and shooting. Their...
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New Products For...
If you’re looking for new products to better serve female customers, look no further. From guns and accessories to the latest hunting gear and apparel,...
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Family-Owned...
There was a time when woman-owned businesses in the shooting, hunting and outdoor industry were few and far between.
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Step Aside:...
Women are the 2A community’s best-suited advocates for countering the well-organized and targeted disinformation campaigns. However, the only way...
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Women In The...
The Mingle is a two-day, invite-only event for women in the firearms industry to build relationships in support of businesses, network and collaborate to...
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How Psychology...
Pablo Picasso once said, “Colors, like features, follow the changes of the emotions.” What does this mean for retailers?
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