DISCOVER
FIND WHAT YOUR CUSTOMERS WILL BE LOOKING FOR
Best Practices
Show Up (And...
In a world where small marketing teams struggle to stand out organically, LinkedIn Company Pages are often underutilized.
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Are You...
The handgun industry is evolving interestingly, especially regarding revolver sales. The dynamics have shifted, and your average revolver buyer is probably...
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A Scarce...
Your customers are bombarded with messages hundreds of times a day, and they’re tired of it. It used to be TV commercials and billboards, but with more...
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The Less-Lethal...
Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...
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How Firearm...
Creating a welcoming store isn’t difficult but understanding you want to invite men and women of all ages, ethnicities and skill levels means you should...
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Suppressors:...
What a difference a few years makes in the world of suppressors. Sales of these sound-dampening devices are soaring with customers emptying store shelves...
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Hunting Products
Shaping The...
The world of archery and bowhunting is evolving, buoyed by changes in technology, hunter demographics and societal trends.
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Game Plan for Fall
The fall hunting season represents a foundation for the outdoor industry, both in revenue generation and in shaping long-term consumer engagement. As...
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Hunting The Hunters
Predators. Varmints. None of us want them killing or harassing our livestock and our pets, and we also don’t want them destroying the wildlife population.
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Fall Hunting Preview
Fall hunting provides a major source of revenue for many gun stores and shooting ranges across the country. Despite the rise of big-box chains, local gun...
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Night Sights
As more hunters become more proficient at hog and predator hunting, they demand optics that complement their tactics.
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Varmint/Predator...
Varmint/predator hunting is a niche market, but it can translate to lucrative commerce outside of traditional big-game hunting seasons.
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Monthly Features
Building...
How teaching kids to shoot can create wonderful memories, strong communities and lifelong relationships — and also create an investment in the future of...
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Closing Strong
A customer has bought a new gun from you. Hooray! They’re about to leave with nothing else in hand. Less hooray. How do we change that?
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Survival Instinct
Many firearms enthusiasts keep supplies for natural disasters, but the “prepper” stigma discourages many gun shops from carrying emergency, off-grid...
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Magnetize Your...
Adding a gunsmithing operation to your store can be a great way to help customers, expand business and stand out from the competition. But it’s not...
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From Compacts To...
9mm micro-compact pistols are the gold standard for handguns — are there other calibers making inroads in the market?
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Selling To The...
DIY customers tend to explore the “fun” side of the shooting experience, and it represents a market segment the savvy retailer can capture.
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Personal Defense
Picking Winners
New firearms and accessories are constantly being introduced. How does a dealer pick potential best sellers before investing their hard-earned money in...
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Suppressors For...
Whether we call them “silencers”, “suppressors,” or even “mufflers”, devices that reduce the sound signature of firearms are more popular than ever.
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Show Customers...
Accessories sell when their value and function are explained. This holds true for convenient, accessible spare ammo carry options.
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Explaining The...
We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...
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Riding The Retro...
Retro is coming back. At the moment, this includes snubby revolvers, lever-action rifles, smaller-caliber handguns and even double-barrel shotguns.
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Coffee & Guns:...
A coffee shop that sells guns? Here’s what led to this odd fusion of a mini-gun shop in a coffeehouse.
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Training
Training Influences
The landscape of firearm training is constantly evolving because of technological advancements, changing societal dynamics and an ongoing attempt to...
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Training Today
The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...
Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...
Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...
Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Women's Products
Karen Pizzitola...
Karen Pizzitola has carved a niche serving shooters throughout Connecticut, helping them to keep their sights on target. Here’s her story.
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Aiming Higher:...
A Girl & A Gun has become a powerhouse in the industry — equipping women on their firearms ownership journey.
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It’s In The...
Once treated as a forbidden subject, off-body concealed carry is becoming more mainstream as everyone realizes on-body is not always practical, or even...
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Barriers That...
In a classic article from 1995, Lisa Parsons-Wraith laments the lack of gear made for women. Here in 2025, it is a much different story!
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Women Of The...
Today, women are accepted and even celebrated in the shooting sports. Women occupy upper-level management positions in many companies and run retail stores....
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The Rise Of...
Across the country, more women are taking to the field — rifle or bow in hand — embracing the sport with confidence and passion.
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