DISCOVER
FIND WHAT YOUR CUSTOMERS WILL BE LOOKING FOR
Best Practices
Are You...
The handgun industry is evolving interestingly, especially regarding revolver sales. The dynamics have shifted, and your average revolver buyer is probably...
0
A Scarce...
Your customers are bombarded with messages hundreds of times a day, and they’re tired of it. It used to be TV commercials and billboards, but with more...
2
The Less-Lethal...
Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...
7
How Firearm...
Creating a welcoming store isn’t difficult but understanding you want to invite men and women of all ages, ethnicities and skill levels means you should...
45
Suppressors:...
What a difference a few years makes in the world of suppressors. Sales of these sound-dampening devices are soaring with customers emptying store shelves...
41
Unlocking AI’s...
AI is still learning, and it isn’t perfect. With a few tweaks in learning how to speak to AI, the best results are a well-written prompt away.
53
Hunting Products
Shaping The...
The world of archery and bowhunting is evolving, buoyed by changes in technology, hunter demographics and societal trends.
2
Game Plan for Fall
The fall hunting season represents a foundation for the outdoor industry, both in revenue generation and in shaping long-term consumer engagement. As...
76
Hunting The Hunters
Predators. Varmints. None of us want them killing or harassing our livestock and our pets, and we also don’t want them destroying the wildlife population.
31
Fall Hunting Preview
Fall hunting provides a major source of revenue for many gun stores and shooting ranges across the country. Despite the rise of big-box chains, local gun...
63
Night Sights
As more hunters become more proficient at hog and predator hunting, they demand optics that complement their tactics.
46
Varmint/Predator...
Varmint/predator hunting is a niche market, but it can translate to lucrative commerce outside of traditional big-game hunting seasons.
38
Monthly Features
Selling To The...
DIY customers tend to explore the “fun” side of the shooting experience, and it represents a market segment the savvy retailer can capture.
1
Boost Profits...
The reality is simple: Everyone owns a knife — or could use another. This is where you, the dealer, can profit.
0
Navigating The...
When managed properly, the used gun market can expand your inventory — while also offering higher profit margins.
0
“Silence” Is...
Sound suppressors are a hot growth segment in the firearms industry, and this sounds like a ringing register to savvy marketers.
0
In With The New!
We’ve all met the gruff, grizzled gun counter employee who badmouths anything new.
That guy is costing you money.
0
The...
When you combine a sleek barrel, black powder and a steel ball with the flick of a flame, you get a deadly weapon historically used in war and to hunt.
0
Personal Defense
Suppressors For...
Whether we call them “silencers”, “suppressors,” or even “mufflers”, devices that reduce the sound signature of firearms are more popular than ever.
0
Show Customers...
Accessories sell when their value and function are explained. This holds true for convenient, accessible spare ammo carry options.
307
Explaining The...
We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...
43
Riding The Retro...
Retro is coming back. At the moment, this includes snubby revolvers, lever-action rifles, smaller-caliber handguns and even double-barrel shotguns.
68
Coffee & Guns:...
A coffee shop that sells guns? Here’s what led to this odd fusion of a mini-gun shop in a coffeehouse.
78
Selling The .380...
Many of your customers’ experience and lifestyles will limit them to something very small and light, or no gun at all. In this case, you’re doing them a...
57
Training
Training Influences
The landscape of firearm training is constantly evolving because of technological advancements, changing societal dynamics and an ongoing attempt to...
58
Training Today
The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
57
Training and the...
Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
58
The “Light...
Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
59
Training and The...
Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
58
Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
61
Women's Products
Aiming Higher:...
A Girl & A Gun has become a powerhouse in the industry — equipping women on their firearms ownership journey.
0
It’s In The...
Once treated as a forbidden subject, off-body concealed carry is becoming more mainstream as everyone realizes on-body is not always practical, or even...
1
Barriers That...
In a classic article from 1995, Lisa Parsons-Wraith laments the lack of gear made for women. Here in 2025, it is a much different story!
0
Women Of The...
Today, women are accepted and even celebrated in the shooting sports. Women occupy upper-level management positions in many companies and run retail stores....
53
The Rise Of...
Across the country, more women are taking to the field — rifle or bow in hand — embracing the sport with confidence and passion.
51
10 New-For-2025...
From firearms and footwear to concealed carry solutions and protective equipment, these 10 products blend practicality with performance, helping women stay...
50
