DISCOVER
FIND WHAT YOUR CUSTOMERS WILL BE LOOKING FOR
Best Practices
Bridging the...
The best way to preserve shooting sports heritage is to share it. Encourage your team and customers to look into the work Pass It On is doing.
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Listening...
Shops that grow with intention invite feedback, interpret it with common sense, and implement changes that make buying — and returning — easier.
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Early 2026: The...
Early 2026 isn’t about pushing volume. It’s about shaping behavior. Businesses that recognize this tend to build stronger loyalty, steadier traffic and...
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Show Up (And...
In a world where small marketing teams struggle to stand out organically, LinkedIn Company Pages are often underutilized.
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Are You...
The handgun industry is evolving interestingly, especially regarding revolver sales. The dynamics have shifted, and your average revolver buyer is probably...
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A Scarce...
Your customers are bombarded with messages hundreds of times a day, and they’re tired of it. It used to be TV commercials and billboards, but with more...
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Hunting Products
Bridging the...
The best way to preserve shooting sports heritage is to share it. Encourage your team and customers to look into the work Pass It On is doing.
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Shaping The...
The world of archery and bowhunting is evolving, buoyed by changes in technology, hunter demographics and societal trends.
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Game Plan for Fall
The fall hunting season represents a foundation for the outdoor industry, both in revenue generation and in shaping long-term consumer engagement. As...
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Hunting The Hunters
Predators. Varmints. None of us want them killing or harassing our livestock and our pets, and we also don’t want them destroying the wildlife population.
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Fall Hunting Preview
Fall hunting provides a major source of revenue for many gun stores and shooting ranges across the country. Despite the rise of big-box chains, local gun...
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Night Sights
As more hunters become more proficient at hog and predator hunting, they demand optics that complement their tactics.
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Monthly Features
Inside Lake Erie...
With an upscale restaurant, one-of-a-kind indoor trap range and more, Lake Erie Arms has redefined what a modern shooting range can be.
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Building...
How teaching kids to shoot can create wonderful memories, strong communities and lifelong relationships — and also create an investment in the future of...
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Closing Strong
A customer has bought a new gun from you. Hooray! They’re about to leave with nothing else in hand. Less hooray. How do we change that?
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Survival Instinct
Many firearms enthusiasts keep supplies for natural disasters, but the “prepper” stigma discourages many gun shops from carrying emergency, off-grid...
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Magnetize Your...
Adding a gunsmithing operation to your store can be a great way to help customers, expand business and stand out from the competition. But it’s not...
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From Compacts To...
9mm micro-compact pistols are the gold standard for handguns — are there other calibers making inroads in the market?
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Personal Defense
Think “Beyond...
Self-defense requires a broad spectrum of responses to ward off a broad spectrum of dangers. The more options the dealer offers the customer, the better...
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Self-Defense...
Budget and used guns offer tremendous value — in the short- and long-term. Today’s budget-minded customer is tomorrow’s regular whose purchases are...
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Picking Winners
New firearms and accessories are constantly being introduced. How does a dealer pick potential best sellers before investing their hard-earned money in...
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Suppressors For...
Whether we call them “silencers”, “suppressors,” or even “mufflers”, devices that reduce the sound signature of firearms are more popular than ever.
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Show Customers...
Accessories sell when their value and function are explained. This holds true for convenient, accessible spare ammo carry options.
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Explaining The...
We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...
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Training
Training Influences
The landscape of firearm training is constantly evolving because of technological advancements, changing societal dynamics and an ongoing attempt to...
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Training Today
The past couple of years have been a wild ride for gun stores and shooting ranges. Historic firearms and ammunition sales, unprecedented shortages, a...
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Training and the...
Considering everything that happened in 2020, it’s hard to really call it the year of anything. So for our purposes, let’s call it the year of the...
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The “Light...
Since the start of COVID-19 followed by social unrest, gun stores have continued to see record sales each month. From March to August, 11.3 million...
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Training and The...
Gun stores have been given a boost as the result of the COVID-19 pandemic and a state of civil unrest in much of the country as peaceful protests have been...
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Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Women's Products
Henry Sends A...
Henry Repeating Arms isn't shy about expressing feelings this Valentine's Day and they've thought outside a box of chocolates.
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Karen Pizzitola...
Karen Pizzitola has carved a niche serving shooters throughout Connecticut, helping them to keep their sights on target. Here’s her story.
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Aiming Higher:...
A Girl & A Gun has become a powerhouse in the industry — equipping women on their firearms ownership journey.
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It’s In The...
Once treated as a forbidden subject, off-body concealed carry is becoming more mainstream as everyone realizes on-body is not always practical, or even...
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Barriers That...
In a classic article from 1995, Lisa Parsons-Wraith laments the lack of gear made for women. Here in 2025, it is a much different story!
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Women Of The...
Today, women are accepted and even celebrated in the shooting sports. Women occupy upper-level management positions in many companies and run retail stores....
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