Category Archives: Arms And The Woman

Ladies’ Night: If You Host It They Will Come

By Ashley McGee A friendly, engaged staff makes all the difference to ensure a successful ladies’ night at the range.

By C. Ainsley Beeman Bud’s Gun Shop in Lexington, Ky., has expanded women-only class offerings to great effect. Getting women

By Ashley McGee In previous Arms & The Woman columns, we have addressed ways to market to women who are

By Laura Foster Adam Gariglietti, manager of John’s Sport Center (pictured here), shared his store makes a concerted effort to

By Shari LeGate In an encouraging sign, more women than ever are taking part in big-game hunting. Proper education from

By Carolee Anita Boyles Rachel Kirkpatrick (left) and Liz LeCea, Kirkpatrick Leather customer service rep. LeCea is holding Kirkpatrick Leather’s

By Callie Wolverton For your customer taking her first steps in a long-range shooting journey, is your store one she

By Ashley McGee Alexo Athletica is a promising newcomer in the CCW women’s segment. “Our company set out to develop

By Laura Foster Women like Laura Foster represent a growing number of anglers actively seeking knowledge and products from stores

By C. Ainsley Beeman Maggie Heumann (left), retail buyer at JD High Country Outfitters, reviews some of the selling points

By Melissa Porter In response to current trends, Radians added a new color to the Lowset Range Combo Kit for

By Ashley McGee Easy to handle, with less recoil and more than adequate stopping power, 20-gauge shotguns like this Beretta

By Callie Wolverton While this may sound like a vague resolution you’d make filling out a Match.com profile, the truth

By C. Ainsley Beeman Women hunters have grown exponentially over the past decade. Will your store be one they visit