Category Archives: Arms And The Woman

Serving A Niche Within A Niche

By Melissa Porter It’s a burden only about 10% of the population is able to bear: left handedness. Fumbling with

By Carrie Lightfoot Each year, The Well Armed Woman (TWAW) issues surveys to gather data on women. The 2019 survey

By Melissa Porter In the Feb. 2020 issue, we explored the impact of new-for-2020 products on the female segment of

By Callie Wolverton “People make up their minds within 90 seconds of their initial interactions with either people or products.

By Melissa Porter The number of women joining the shooting sports continues to grow each year, and as we enter

By Deb Ferns I’ve read over a dozen articles about how to fit a handgun to a woman’s hand. Every

By Carrie Lightfoot The industry has progressed significantly in recent years, with some of the most prevalent myths about female

By Callie Wolverton “People respond well to those that are sure of what they want.” — Anna Wintour, Vogue editor.

By Shari LeGate Running any business is hard work, and it’s an ongoing learning process. It’s even harder when the

By Ashley McGee Although hunting participation has continued to decline, the female demographic is steadily rising. Whitetail deer is the

By Deb Ferns Navigating through a catalog of concealed-carry holsters is like going into a department store and looking for

By Ashley McGee It appears the firearms industry is finally starting to take the female consumer seriously with more manufacturers

By Carrie Lightfoot Yes, women are different. There are noticeable physical differences we all know and see as soon as

By Callie Wolverton Given the explosive growth of female shooters within the last decade, does your retail environment reflect the