Debunking Two (More) Myths Of The Female Customer
By Carrie Lightfoot The industry has progressed significantly in recent years, with some of the most prevalent myths about female
Category Archives: Arms And The Woman
Out-Of-The-Box Thinking Delivers Results
By Callie Wolverton “People respond well to those that are sure of what they want.” — Anna Wintour, Vogue editor.
She Thought Guns Were Bad — Now Manufactures AKs
By Shari LeGate Running any business is hard work, and it’s an ongoing learning process. It’s even harder when the
Must-Have Deer Season Gear For Female Hunters
By Ashley McGee Although hunting participation has continued to decline, the female demographic is steadily rising. Whitetail deer is the
Unique Concealed Carry Options For Her
By Deb Ferns Navigating through a catalog of concealed-carry holsters is like going into a department store and looking for
Fit To Function: Concealed Carry Apparel For Women
By Ashley McGee It appears the firearms industry is finally starting to take the female consumer seriously with more manufacturers
6 Considerations For Earning A Woman’s Business
By Carrie Lightfoot Yes, women are different. There are noticeable physical differences we all know and see as soon as
A Fresh Approach: Adding Women To Your Team
By Callie Wolverton Given the explosive growth of female shooters within the last decade, does your retail environment reflect the
Products, With Women In Mind, Create Opportunity For You
By Melissa Porter The 13-piece Women’s Waterfowl System incorporates SITKA Gear’s rugged durability and performance-driven features found in its other
Tips For Working With Women’s Shooting Organizations
By Ashley McGee A Girl & A Gun (AG & AG) operates with an emphasis on recreation, education, competition and
Ladies’ Night: If You Host It They Will Come
By Ashley McGee A friendly, engaged staff makes all the difference to ensure a successful ladies’ night at the range.
Pick And Choose … And Carry
By C. Ainsley Beeman Bud’s Gun Shop in Lexington, Ky., has expanded women-only class offerings to great effect. Getting women
Marketing To Moms
By Ashley McGee In previous Arms & The Woman columns, we have addressed ways to market to women who are
Take Note Of Growing Women’s Segment
By Laura Foster Adam Gariglietti, manager of John’s Sport Center (pictured here), shared his store makes a concerted effort to