Familiar Favorites Continue To Resonate
By Melissa Porter In the Feb. 2020 issue, we explored the impact of new-for-2020 products on the female segment of
Category Archives: Arms And The Woman
Use Colors To Your Advantage
By Callie Wolverton “People make up their minds within 90 seconds of their initial interactions with either people or products.
New Products Ready For Plinking, CCW Or Hunting
By Melissa Porter The number of women joining the shooting sports continues to grow each year, and as we enter
Finding The Right Handgun Fit
By Deb Ferns I’ve read over a dozen articles about how to fit a handgun to a woman’s hand. Every
Debunking Two (More) Myths Of The Female Customer
By Carrie Lightfoot The industry has progressed significantly in recent years, with some of the most prevalent myths about female
Out-Of-The-Box Thinking Delivers Results
By Callie Wolverton “People respond well to those that are sure of what they want.” — Anna Wintour, Vogue editor.
She Thought Guns Were Bad — Now Manufactures AKs
By Shari LeGate Running any business is hard work, and it’s an ongoing learning process. It’s even harder when the
Must-Have Deer Season Gear For Female Hunters
By Ashley McGee Although hunting participation has continued to decline, the female demographic is steadily rising. Whitetail deer is the
Unique Concealed Carry Options For Her
By Deb Ferns Navigating through a catalog of concealed-carry holsters is like going into a department store and looking for
Fit To Function: Concealed Carry Apparel For Women
By Ashley McGee It appears the firearms industry is finally starting to take the female consumer seriously with more manufacturers
6 Considerations For Earning A Woman’s Business
By Carrie Lightfoot Yes, women are different. There are noticeable physical differences we all know and see as soon as
A Fresh Approach: Adding Women To Your Team
By Callie Wolverton Given the explosive growth of female shooters within the last decade, does your retail environment reflect the
Products, With Women In Mind, Create Opportunity For You
By Melissa Porter The 13-piece Women’s Waterfowl System incorporates SITKA Gear’s rugged durability and performance-driven features found in its other
Tips For Working With Women’s Shooting Organizations
By Ashley McGee A Girl & A Gun (AG & AG) operates with an emphasis on recreation, education, competition and