Products, With Women In Mind, Create Opportunity For You
By Melissa Porter The 13-piece Women’s Waterfowl System incorporates SITKA Gear’s rugged durability and performance-driven features found in its other
Category Archives: Arms And The Woman
Tips For Working With Women’s Shooting Organizations
By Ashley McGee A Girl & A Gun (AG & AG) operates with an emphasis on recreation, education, competition and
Ladies’ Night: If You Host It They Will Come
By Ashley McGee A friendly, engaged staff makes all the difference to ensure a successful ladies’ night at the range.
Pick And Choose … And Carry
By C. Ainsley Beeman Bud’s Gun Shop in Lexington, Ky., has expanded women-only class offerings to great effect. Getting women
Marketing To Moms
By Ashley McGee In previous Arms & The Woman columns, we have addressed ways to market to women who are
Take Note Of Growing Women’s Segment
By Laura Foster Adam Gariglietti, manager of John’s Sport Center (pictured here), shared his store makes a concerted effort to
Sell The “How” And “Why” To Lady Big-Game Hunters
By Shari LeGate In an encouraging sign, more women than ever are taking part in big-game hunting. Proper education from
Woman-Owned Business: Kirkpatrick Leather Company
By Carolee Anita Boyles Rachel Kirkpatrick (left) and Liz LeCea, Kirkpatrick Leather customer service rep. LeCea is holding Kirkpatrick Leather’s
Apply The Two E’s Of Retail To Long-Range Customers
By Callie Wolverton For your customer taking her first steps in a long-range shooting journey, is your store one she
By Women, For Women
By Ashley McGee Alexo Athletica is a promising newcomer in the CCW women’s segment. “Our company set out to develop
Reel In Your Female Anglers!
By Laura Foster Women like Laura Foster represent a growing number of anglers actively seeking knowledge and products from stores
Lean In, Listen & Learn
By C. Ainsley Beeman Maggie Heumann (left), retail buyer at JD High Country Outfitters, reviews some of the selling points
Innovative Products For Your Female Customers
By Melissa Porter In response to current trends, Radians added a new color to the Lowset Range Combo Kit for
Find The Right Fit: Shotguns & Rifles For Women
By Ashley McGee Easy to handle, with less recoil and more than adequate stopping power, 20-gauge shotguns like this Beretta