Category Archives: Arms And The Woman

Sell The “How” And “Why” To Lady Big-Game Hunters

By Shari LeGate In an encouraging sign, more women than ever are taking part in big-game hunting. Proper education from

By Carolee Anita Boyles Rachel Kirkpatrick (left) and Liz LeCea, Kirkpatrick Leather customer service rep. LeCea is holding Kirkpatrick Leather’s

By Callie Wolverton For your customer taking her first steps in a long-range shooting journey, is your store one she

By Ashley McGee Alexo Athletica is a promising newcomer in the CCW women’s segment. “Our company set out to develop

By Laura Foster Women like Laura Foster represent a growing number of anglers actively seeking knowledge and products from stores

By C. Ainsley Beeman Maggie Heumann (left), retail buyer at JD High Country Outfitters, reviews some of the selling points

By Melissa Porter In response to current trends, Radians added a new color to the Lowset Range Combo Kit for

By Ashley McGee Easy to handle, with less recoil and more than adequate stopping power, 20-gauge shotguns like this Beretta

By Callie Wolverton While this may sound like a vague resolution you’d make filling out a Match.com profile, the truth

By C. Ainsley Beeman Women hunters have grown exponentially over the past decade. Will your store be one they visit

By Carolee Anita Boyles Just 20 years ago, a woman-owned gun shop was still a rarity. But as more women

By Callie Wolverton As a retailer in the shooting and outdoor industries, you may be wondering what lottery you have

By Ashley McGee When helping a woman choose which handgun is best for her, firearm dealers take on the responsibility

By C. Ainsley Beeman Recently, I spoke with an acquaintance who has worked in outdoor retail sales for some time.