2022 New Product
Showcase FAQs
Get Your 2022 New Products
In Front Of Thousands Of Dealers!
Is there a cost for inclusion?
This is a free promotional opportunity for products that qualify.
What products qualify?
There are 2 qualifiers to have your product featured. All submissions need to be:
1) Genuine new-for-2022 products (or those released/promoted after 10/1/21)
2) Available through dealer or wholesaler programs
Direct-to-consumer only products or those introduced earlier this year at industry events do not qualify.
How many products can I submit?
You can submit as many new-for-2022 products as desired. For products that qualify, we guarantee at least one product and one image will appear in the Dec. 2021, Jan. 2022 or Feb. 2022 issues. All product(s) and image(s) featured will be at the discretion of Shooting Industry’s editorial team.
How do I submit?
Send new product submissions to nps22@fmghq.com — email new product descriptions, images or links to file transfer services (Dropbox, WeTransfer, Google Drive, Hightail, etc. are all acceptable). Press releases, spec sheets or product descriptions (roughly 50 words, per product) are best.
When's the deadline?
This year’s showcase features a tiered deadline format.
December 2021 Issue: Deadline Friday, 10/29/21. 75 spots available.
(Note: The December issue begins shipping to dealers 11/30; publishes online 11/24. Every product featured in print will be included online.)
January 2022 Issue: Deadline Friday, 11/19/21. 100 spots available.
(Note: The January issue begins shipping to dealers 1/3/22; publishes online 12/31/21. Every product featured in print will be included online.)
February 2022 Issue: Deadline Friday, 12/31/21. 50 spots available.
(Note: The February issue ships to dealers 2/4/22; publishes online 2/1/22. Every product featured in print will be included online.)
• Online Promotion: New products received outside this window will be published in an online-only section at ShootingIndustry.com.
Can I see an advanced preview of my entry?
Due to the volume of submissions, we can not send advanced layout previews.
What does the finished product look like?
Links to the 2021 New Product Showcase:
How do you handle embargo dates?
We understand your company may want to delay press of a product ahead of a certain date, and we honor all embargo dates. Let us know if one is requested. If your company has a hard embargo of 1/1/22, the hardcopy of the January 2022 issue will be sent to dealers after that date (1/3/22). If this is too close, the Feb. 2021 issue is a timely option — arriving in dealers’ inboxes after 2022 SHOT Show.
Question not answered above?
Send all other inquiries to nps22@fmghq.com.
