ICYMI: Headlines From
September 5 — September 9, 2022

Smith & Wesson Launches New GUNSMARTS SERIES 3

Smith & Wesson announced the launch of a new GUNSMARTS campaign. Evolving from its first two series, this new video lineup focuses on intermediate and advanced training topics to further promote skill growth and continue the journey of firearm education and ownership. “Series 3” stars Smith & Wesson Brand Ambassadors and Professional Shooters Jerry Miculek and Julie Golob, in addition to exciting new industry partners.

“Our third year of S&W GUNSMARTS takes an even deeper dive into gun ownership, skills and knowledge. Each episode features useful tips, helpful drills and plenty of insight. I love being able to share what has helped me become both proficient and confident as a shooter. Jerry and I had so much fun putting these together,” said Golob.

The all-new series will feature expanded content topics providing beginner, intermediate and advanced shooters with valuable education and instruction around firearm safety, personal defense, shooting sports and recreational firearm use. All GUNSMARTS video content can be accessed for free and is available to view on S&W’s website.

For more info: smith-wesson.com

HAVA Expands To The Pacific Northwest Range Event

Honored American Veterans Afield (HAVA) recently hosted its inaugural Pacific Northwest Range Day at the Tacoma Sportsmen’s Club. The range day event brought nearly 75 veterans together for a day of shooting, camaraderie and prizes.

HAVA worked with Tacoma Sportsmen’s Club President Mac Taylor to offer disabled veterans and wounded active-duty military guests a shooting experience with trap shooting, primitive archery, sling shot, long range rifle and red dot pistol stations as well as a Genesis tactical shotgun stage hosted by VerTac Training.

Chris Fleming, event co-lead and firearms instructor for HAVA said, “Our staff comprised of industry professionals and expert instructors never disappoint. They are truly there for the selfless task of serving those who have served and are still serving us on the front lines. We will be back to visit the folks in the Pacific Northwest. They are true warriors, and their honor and character were unmatched. Thank you for showing up and giving us the opportunity to spoil you for all you have done for us.”

For more info: hava.org

SIG SAUER Academy Partners With The Light Foundation For Corporate Training Day 2022

SIG SAUER Academy announced a partnership with The Light Foundation for its Corporate Training Day 2022 (CTD 2022). The proceeds raised from the event will directly benefit the programming of The Light Foundation whose mission is to provide leadership tools and training through outdoor experiences to underserved youth.

“For many years, SIG SAUER has been a major sponsor of The Light Foundation’s Celebrity Shoot-Out founded by former New England Patriot Matt Light, which has raised nearly $9 million for the foundation’s programs,” said Tom Taylor, CMO and EVP, commercial sales for SIG SAUER Inc. “For 2022, we are proud to expand our partnership with Matt and his team by bringing the elite instruction of the SIG SAUER Academy to his Corporate Training Day to further benefit, and expand the reach of, The Light Foundation programming.”

The Light Foundation will host CTD 2022 on Mon., Sept. 12, at Addieville East Farm in Mapleville, R.I. This unique experience offers top-level executives an intense and powerful way to build key leadership skills through an immersive experience. The day will include instruction and training on the proper use and handling of both handguns and rifles and individualized instruction with real time feedback on participant performance.

For more info: mattlight72.com

Kimber Extends Micro 9 Tac-Mag & R7 Mako Kimber Store Credit Promotions

Kimber Mfg. is continuing one of its most popular promotions until Oct. 31, 2022, allowing customers to maximize their value when purchasing a new Micro 9. Renowned for its concealable size, the Micro 9 continues to be a top choice among people looking for a premium concealed carry option.

Retail customers get a free seven-round Tac-Mag ($53.95 value) with all new Micro 9 pistol purchases. Once completed, the individual must confirm their purchase on Kimber’s website. The Kimber Customer Service team will verify the purchase. Once verified, the buyer will receive a discount code via email to receive a free Micro 9 Tac-Mag for their new Micro 9, which they will enter at checkout on the Kimber online store. This discount will include free shipping for the Tac-Mag.

Additionally, Kimber is extending the R7 Mako promotion for all new R7 Mako pistols. Customers who purchase an R7 Mako (OI) model will receive a $100 Kimber store credit, and (OR) model purchases will receive a $50 merchandise credit — both for use at the online Kimber Store (store.kimberamerica.com).

To receive this store credit, the individual must confirm their purchase on Kimber’s website and Kimber’s Customer Service team will verify the purchase. The individual will then receive a discount code (via email) to enter at checkout on the Kimber online store and get the respective $100 or $50 credit. This discount comes with a one-time use code, and no remaining funds will be available to use on the Kimber Store once the credit is applied. This promotion runs from Sept. 1 to Oct. 31. The credit can only be applied online at the Kimber Store and cannot be used for phone orders or redeemed for cash value.

For more info: kimberamerica.com

Phoenix Campaign Targets Illegal Gun Purchases

As part of an ongoing national effort to help prevent illegal “straw” purchases of firearms, NSSF, the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and the Department of Justice (DOJ) are reminding the Greater Phoenix area public that stiff penalties are in place for individuals convicted of such unlawful purchases. The campaign is in its 22nd year and is a cornerstone of the cooperative relationship between members of the firearm industry and law enforcement.

Billboard, radio, social media, streaming audio and digital advertisements for the “Don’t Lie for the Other Guy” program have been purchased by NSSF in key locations throughout the region with the message: “Buy a gun for someone who can’t and buy yourself 15 years in jail. Don’t Lie for the Other Guy.” The month-long public awareness campaign was officially launched Sept. 7.

The Phoenix area “Don’t Lie” campaign will total more than 44 million gross media impressions, including more than 57 outdoor billboards, digital bulletin boards and posters. There are also more than 460 radio spots playing and 520,000 digital streaming radio service impressions. On social media, “Don’t Lie” advertisements total more than 2 million targeted geofenced online mobile advertisements on Facebook and Instagram impressions. Phoenix was chosen for this special campaign by ATF. No taxpayer dollars are used. The program is funded in full by the firearm industry.

“The firearm industry has always been fully committed to keeping firearms out of the hands of those who should not possess them. We are proud of our more than two-decade cooperative relationship with the ATF, the DOJ and the entire law enforcement community to assist them in their collective efforts to reduce criminal acquisition and misuse of firearms. We’re pleased to work with our partners at DOJ and ATF to launch this ‘Don’t Lie’ campaign in Phoenix this September,” said NSSF President and CEO Joe Bartozzi.

“Don’t Lie” is a cooperative program between ATF, DOJ and NSSF, the trade association for the firearm industry. This public awareness campaign constitutes only part of the “Don’t Lie for the Other Guy” outreach effort. The “Don’t Lie for the Other Guy” program also involves educating firearm retailers to better detect and prevent illegal straw purchases.

For more info: dontlie.org

Safari Club International Announces Partnership With Trophy Scan

Safari Club International (SCI) announced a partnership with Trophy Scan, a revolutionary 3D technology used to scan, score and replicate any trophy game species. SCI endorses and plans to utilize the Trophy Scan system as an official method of measurement.

Trophy Scan’s patented processes of 3D scanning and measuring represents the future of how we study and evaluate, measure and score, conserve and preserve game species. Hunters are encouraged to use Trophy Scan to generate a 3D model that determines the SCI score of their trophy, then the scans will be confirmed and verified for the record book by a SCI Official Measurer. Once scanned, the hunter not only has a score sheet accurately depicting their game, but they also have a full catalog of commemorative options available from Trophy Scan featuring an exact replica of their trophy.

“Trophy Scan is the future of measuring game for conservation, for entry into the record book, and for preserving the memory of a successful hunt,” said W. Laird Hamberlin, CEO of SCI and SCIF. “It not only measures and populates the score sheet according to the SCI methods, but the model also provides an insurance policy for the hunter as well. All scans are saved and can be used to generate a replica if the trophy is stolen or damaged in any way. This is truly revolutionary, and we are happy to be the first organization to endorse this method.”

For more info: safariclub.org, trophyscan.com