There’s no denying it — e-commerce is here to stay. Research conducted prior to 2020 estimated 95% of all retail purchases would occur online by the...

Creating separation from the competition — whether it’s through marketing campaigns, maintaining the right mix of inventory or delivering excellent...

May 5, Celerant Technology announced it would offer its new Curbside Pickup Application to retailers at no cost for three months.

As the number of female hunters and shooters increases, so does the number of women in the industry.

Naming the generations started in 1991 and is generally credited to generational theorists Neil Howe and William Strauss.

It’s no secret the number of female gun owners is rising.

One of the biggest decisions facing prospective as well as established dealers alike is determining which point-of-sale (POS) system they’re going to...

Creating separation from the competition — whether it’s through marketing campaigns, maintaining the right mix of inventory or delivering excellent...

There have been many lessons — good and bad — learned during the COVID-19 pandemic. Not least among them is the idea gun shops need to be able to reach...

News flash: You don’t need a range to be successful in this industry. Yes, having a range to host the “live-fire experience” gives range operators a...

Something I’ve been seeing as I work with ranges around the country — I just recently passed 500 individual range visits — is less and less focus on...

We may be starting to move past COVID (finally!), but supply chain issues continue to abound. Talk to any firearms retailer and you’ll still hear stories...

For this special Range Issue, I thought a rundown of some “best practices” I’ve picked up in 500+ onsite visits to individual ranges around the...

The beginning of summer often marks a slowdown in firearms sales depending, of course, on a store’s inventory mix and the demographics of its customer base.

Eddy Rodriguez remembers the days when customers would walk through the front door of his former shop, Pistol Parlour, and make a beeline for a particular...