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E-Commerce

Maximize Your...

There’s no denying it — e-commerce is here to stay. Research conducted prior to 2020 estimated 95% of all retail purchases would occur online by the...
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Embracing...

Creating separation from the competition — whether it’s through marketing campaigns, maintaining the right mix of inventory or delivering excellent...
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Celerant...

May 5, Celerant Technology announced it would offer its new Curbside Pickup Application to retailers at no cost for three months.
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Marketing & Social Media

Forging Her Own Path

As the number of female hunters and shooters increases, so does the number of women in the industry.
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The Full-Circle...

Naming the generations started in 1991 and is generally credited to generational theorists Neil Howe and William Strauss.
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Understanding...

It’s no secret the number of female gun owners is rising.
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POS Systems

Point-Of-Sale...

One of the biggest decisions facing prospective as well as established dealers alike is determining which point-of-sale (POS) system they’re going to...
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Embracing...

Creating separation from the competition — whether it’s through marketing campaigns, maintaining the right mix of inventory or delivering excellent...
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Success In...

There have been many lessons — good and bad — learned during the COVID-19 pandemic. Not least among them is the idea gun shops need to be able to reach...
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Retailer Resources

No Range? No...

News flash: You don’t need a range to be successful in this industry. Yes, having a range to host the “live-fire experience” gives range operators a...
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Selling Guns...

Something I’ve been seeing as I work with ranges around the country — I just recently passed 500 individual range visits — is less and less focus on...
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State Of The...

We may be starting to move past COVID (finally!), but supply chain issues continue to abound. Talk to any firearms retailer and you’ll still hear stories...
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Sales Training

500 Range Visits...

For this special Range Issue, I thought a rundown of some “best practices” I’ve picked up in 500+ onsite visits to individual ranges around the...
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Don’t Sweat It.

The beginning of summer often marks a slowdown in firearms sales depending, of course, on a store’s inventory mix and the demographics of its customer base.
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High-End Appeal

Eddy Rodriguez remembers the days when customers would walk through the front door of his former shop, Pistol Parlour, and make a beeline for a particular...
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