During their first five years in business, the owners of Legacy Indoor Range & Armory were happy with a homegrown website. For the most part, it did what it...

There’s no denying it — e-commerce is here to stay. Research conducted prior to 2020 estimated 95% of all retail purchases would occur online by the...

Creating separation from the competition — whether it’s through marketing campaigns, maintaining the right mix of inventory or delivering excellent...

The marketing and advertising universe (a better term is “metaverse”) moves fast, and no marketer sees this more than those who live in social media.

In last month’s issue, we shared why traditional marketing tactics still have a place in your overall marketing strategy, but there’s no denying...

We’ve all heard the claims — newspapers and magazines are dying industries, no one watches regular TV anymore, direct mailers are a waste of money …...

Welcome to “National Firearm Industry Data

One of the biggest decisions facing prospective as well as established dealers alike is determining which point-of-sale (POS) system they’re going to...

Creating separation from the competition — whether it’s through marketing campaigns, maintaining the right mix of inventory or delivering excellent...

The events of 2020 and 2021 propelled an unprecedented number of novice firearm shoppers through the doors of gun stores across the nation.

SHOT Show 2023 was a "return to normal." Recent data/research efforts shared during SHOT Show 2023 shined the light on what trends we can expect to see in 2023.

Along with stocking the hottest 2023 new products — keeping a robust selection of “first in, first out” products is a sound strategy to generate...

There’s no debate: Salesmanship is a perishable skill. The ability to engage with a customer and close a profitable sale is something that must be learned...

For this special Range Issue, I thought a rundown of some “best practices” I’ve picked up in 500+ onsite visits to individual ranges around the...

The beginning of summer often marks a slowdown in firearms sales depending, of course, on a store’s inventory mix and the demographics of its customer base.