May 5, Celerant Technology announced it would offer its new Curbside Pickup Application to retailers at no cost for three months.

When Steven Soucy opened his New Hampshire gun shop, one of the first things he noticed about the industry was its somewhat limited online presence.

Having a strong web presence to enhance a store’s brick-and-mortar offerings is no longer a question, but whether or not it involves branching out into...

As we adapt and become accustomed to the realities and the “new normal” created by COVID-19, consumers have changed the way they buy products. Brands...

If you’ve been the teacher this year (#ThanksCOVID), it’s time to flip roles and become the student. Class is in session on how to optimize your social...

Did you know nearly 40% of small businesses still don’t have a website going into 2021?1 As surprising as this may be, what’s arguably worse are those...

There have been many lessons — good and bad — learned during the COVID-19 pandemic. Not least among them is the idea gun shops need to be able to reach...

A good point-of-sale (POS) system can serve as the backbone of a retail business. If implemented well, it will make your operation more efficient by...

Standing up for what we believe and who we are is something the shooting sports industry is used to. We accept challenges thrown at us and find a way to...

Think back to last year — before the coronapocalypse. If someone told you we would have over 8 million new gun owners (many from traditionally...

No business escaped the trials and tribulations of forced closures and customer panic last year. It was a painful and uncertain time. On the other hand, it...

Widely available in various sizes, shapes and styles with seemingly unlimited blade and handle designs, finding a knife can feel overwhelming. With more...

If you’re a one-man or woman shop, your store’s persona (i.e., how it’s perceived by others) is going to be based on your character and personality....

You’ll be able to make customers enjoy your shooting merchandise retail store more — and make them return more often — if you fully understand their

Surely one of the easiest ways to sell anything is to let the product or service do its own selling. In an election year, a popular phrase is “let’s...