During their first five years in business, the owners of Legacy Indoor Range & Armory were happy with a homegrown website. For the most part, it did what it...

There’s no denying it — e-commerce is here to stay. Research conducted prior to 2020 estimated 95% of all retail purchases would occur online by the...

Creating separation from the competition — whether it’s through marketing campaigns, maintaining the right mix of inventory or delivering excellent...

The marketing and advertising universe (a better term is “metaverse”) moves fast, and no marketer sees this more than those who live in social media.

In last month’s issue, we shared why traditional marketing tactics still have a place in your overall marketing strategy, but there’s no denying...

We’ve all heard the claims — newspapers and magazines are dying industries, no one watches regular TV anymore, direct mailers are a waste of money …...

Let’s go beyond the basics and look at other ways data can help any store make better decisions in an unclear and difficult market economy.

Welcome to “National Firearm Industry Data

One of the biggest decisions facing prospective as well as established dealers alike is determining which point-of-sale (POS) system they’re going to...

Gun stores have no shortage of manufacturers to choose from when deciding which pistols and revolvers to order and display for customers. Who goes above and...

A resident gunsmith attracts new customers and galvanizes customer loyalty, but retailers follow their instincts to market their gunsmithing services.

Gun shop owners are uncomfortable discussing theft, but theft is unavoidable in an industry that trades in highly valuable, highly desired merchandise.

There’s no debate: Salesmanship is a perishable skill. The ability to engage with a customer and close a profitable sale is something that must be learned...

For this special Range Issue, I thought a rundown of some “best practices” I’ve picked up in 500+ onsite visits to individual ranges around the...

The beginning of summer often marks a slowdown in firearms sales depending, of course, on a store’s inventory mix and the demographics of its customer base.