There’s no denying it — e-commerce is here to stay. Research conducted prior to 2020 estimated 95% of all retail purchases would occur online by the...

Creating separation from the competition — whether it’s through marketing campaigns, maintaining the right mix of inventory or delivering excellent...

May 5, Celerant Technology announced it would offer its new Curbside Pickup Application to retailers at no cost for three months.

The year of a pandemic and a change in our nation’s leadership gave cause to reevaluate how customers shop and how you sell. Holiday shopping season is...

As we adapt and become accustomed to the realities and the “new normal” created by COVID-19, consumers have changed the way they buy products. Brands...

If you’ve been the teacher this year (#ThanksCOVID), it’s time to flip roles and become the student. Class is in session on how to optimize your social...

Creating separation from the competition — whether it’s through marketing campaigns, maintaining the right mix of inventory or delivering excellent...

There have been many lessons — good and bad — learned during the COVID-19 pandemic. Not least among them is the idea gun shops need to be able to reach...

A good point-of-sale (POS) system can serve as the backbone of a retail business. If implemented well, it will make your operation more efficient by...

It’s no secret business has been booming across the shooting sports industry. Lingering uncertainty about the future is continuing to drive sales of...

When it comes to membership programs, Midwest Shooting Center in Lima, Ohio, has it dialed in and has achieved rapid success in short succession. What’s...

During a recent trip into the mountains of northern Georgia, I came across a small gun shop perched on the side of a busy street. What stood out the most...

With a record number of gun sales in 2020, you indeed had to adjust your shop’s priorities. Keeping the shelves stocked has been pretty high on the list...

If you’re a one-man or woman shop, your store’s persona (i.e., how it’s perceived by others) is going to be based on your character and personality....

You’ll be able to make customers enjoy your shooting merchandise retail store more — and make them return more often — if you fully understand their