The Good About The Bad

Well, here we are, halfway through summer. Many people have experienced torrential rains, immense heat or multiple tornadoes. I’m keeping my fingers crossed the hurricane season is mild this year after just getting rebuilt from Ian paying us a visit last September.

For those who rely on the weather for their business, it’s been a struggle, but you can look at it from a glass-half-empty or glass-half-full perspective. Now may be the best time to take advantage of the immediacy of digital advertising and utilize some discount offers to give sales a boost and clear out some inventory.

The good thing about bad weather is that it tends to bring back the passions people have once the weather turns for the better. You’ll want to take advantage of this once they are out and looking for product to buy.

Given the political climate — and actual weather — it’s been a tough start to the year for many. This fall, make sure to keep a solid presence with your audience by showing them you’re here with a new and better-than-ever product that will make their experiences even more enjoyable by providing them with a reason and some excitement to continue their passion.

These are the times to try something new: if you’ve been making your presence known to a predominantly digital audience, give a small print campaign a try. You may rediscover an audience that loves your products but hasn’t been seeing your message in their preferred form of media consumption. Maybe it’s time to point out key features of upcoming new products — and there’s no better way to do it than through some native written or video content.

What I’m trying to say is, there are many measurable and out-of-the-box cost-effective options that will spread your investment and provide a consistent presence with your core audience. Don’t cut back now; try new things and make sure to keep your share and even grow it in these times.

If you’d like to hear more about the options available, make sure and reach out to your sales contacts and we’ll work with you to showcase your brand’s and story to the FMG audience. Reach out to me anytime by emailing tom.vorel@fmghq.com.