Are consumers returning to gun stores this holiday season or is the "Trump Slump" keeping them home?

Rapid Gun Systems works behind the scenes to ensure you and your sales associates can focus on delivering exceptional customer service to hunters ready to...

Fresh off navigating Y2K, Shooting Industry readers were already learning about the added benefits of a strong e-commerce presence nearly 24 years...

The retailers and ranges that thrive in the coming years will understand exactly which parts of the experience should remain unmistakably human, and lean...

Shops that grow with intention invite feedback, interpret it with common sense, and implement changes that make buying — and returning — easier.

Early 2026 isn’t about pushing volume. It’s about shaping behavior. Businesses that recognize this tend to build stronger loyalty, steadier traffic and...

Securely storing firearms is one of the most effective methods of helping your customers reduce suicide, accidents and theft.

Let’s go beyond the basics and look at other ways data can help any store make better decisions in an unclear and difficult market economy.

Welcome to “National Firearm Industry Data

MidwayUSA Foundation is accepting applications for its annual range development grant cycle.

Newly improved Where To Shoot mobile app, helps connect target shooters, hunters and outdoor enthusiasts with shooting ranges across the United States.

The February 2026 NSSF-adjusted NICS figure of 1,265,320 is an increase of 3.5 percent compared to the February 2025.

When you invest in explaining training in a way that lays out the path forward and shows people what to expect, you lower defenses and make the next step...

There’s no debate: Salesmanship is a perishable skill. The ability to engage with a customer and close a profitable sale is something that must be learned...

For this special Range Issue, I thought a rundown of some “best practices” I’ve picked up in 500+ onsite visits to individual ranges around the...