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Long-Gun Market 2014

[…] and focus on the commercial market,” Rubino said. For 2014, Colt has introduced additional models in its tactical rifle line, including the LE6940AE-3G and LE6920AE, both chambered in .223 with 16.1-inch barrels. In addition, Colt has added a series of bolt-action rifles to its line. The M2012 bolt-actions, originally offered as special editions in 2012, are now part of company’s regular lineup. Kimber has received a significant number of orders for its new Advanced Tactical SOC, one of three new tactical rifles for 2014. No Panic Ordering Dwight Van Brunt, Kimber Manufacturing VP of marketing and sales, says while orders aren’t what they were in 2013, there’s a positive aspect to what dealers are ordering. “There isn’t the panic ordering like last year. There’s no fluff in this year’s orders. So while the volume of orders seems to be down — and this is what I’m also hearing from other manufacturers — the volume of real, legitimate orders is strong. So, it’s not really a negative, and Kimber is doing very, very well.” Van Brunt said the adjustment in orders is “a touch of reality.” “I don’t think 2013 can be expressed as a normal market by any stretch of the imagination and I think 2014 is going to reset to the proper — or new — normal, which is 2012,” Van Brunt said. At SHOT Show 2014, Kimber introduced a new series of tactical rifles, with positive results, according to Van Brunt. “I’m staggered by the buying interest in these rifles and the amount of actual orders. The orders from individual dealers, the quantity the rifles are bringing in is very strong. We’ve really opened a new market with these rifles. It’s quite exciting,” Van Brunt said. For 2014, Kimber discontinued all but one model in its tactical rifle line and added three upscale tactical rifles. “We now have what are probably the finest tactical rifles on the SHOT Show floor in the Model 8400 Advanced Tactical II and the Model 8400 Advanced Tactical SOC. These are very high-end rifles that are set up for just about any kind of operation, and tested to fire 1/2-MOA or less,” Van Brunt said. “It really takes the game up to the highest possible level. I don’t think there’s another rifle that has made this type of impression on the SHOT Show floor. That is what dealers keep telling us.” www.kimberamerica.com Ashbury Precision Ordnance has introduced the new SABER models for Savage’s 10 FCP and 110 BA rifles. Expanding Markets A segment of the long-gun market that doesn’t receive a lot of attention is long-range precision shooting. Ashbury Precision Ordnance, a company well-versed in long-range shooting platforms for the U.S. military, is focusing on increasing the market for this segment of shooting. “We’re migrating our former DOD-targeted product and directing it at the long-range precision-shooting marketplace,” said Morris Peterson, company president and CEO. “We put millions of dollars into our patent work — we hold 16 patents on our programs — and we’re looking to establish distribution channels and develop dealers.” At SHOT Show 2014, Ashbury introduced new short- and long-action rifles in its SABER line for the Savage Models 10 FCP and 110 BA. “Our rifles are fully modular and our Savage platforms are unique. Savage has such a huge legacy footprint. What we’ve done is bring modularity to a venerable name in the shooting sports market that usually doesn’t get a lot of attention from the tactical shooter. We’re looking at shooting from the mainstream perspective,” Peterson said. To help expand its presence in the marketplace, Ashbury is conducting dealer-development workshops. “We teach them what the tactical-market market is, how to accessorize it, and more important, how to develop the female shooters. We have one female sponsored shooter, Melissa Gilliland. She’s doing a great job of spreading the word on long-range shooting, and taking the hard testosterone edge off the gun market — making it more approachable for women,” Peterson said. www.ashburyprecisionordnance.com New for 2014 from Legacy Sports International, the Pointer 1000 over-and-under is available in 12-, 20-, 28-gauge and .410 bore. There is also a 20-gauge Youth model. All models are fitted with high-luster Turkish walnut stocks. New for 2014, Ruger introduces seven models of the Ruger American Rifle with a Redfield Revolution riflescope. Not Without Hard Work While 2014 looks promising for the sale of long guns, it won’t be without its challenges. “I think the first half of the year is going to be when everyone is going to have to put their heads down and work hard,” said Gene Lumsden, Legacy Sports International CEO. “Dealers are going to play inventory very close to the vest. Many of them didn’t shut the valves off fast enough on a lot of the black guns , and I think dealers are going to order a little less in the hunting side until they move that inventory. Then going into the fall of 2014, they will start cranking that back up for the fall season with hunting guns.” Legacy reports a very healthy response to its 2014 new products, including orders for the Citadel M1 in 9mm and a Howa/Zeiss Combo package. Lumsdum, however, has not ventured into black guns. “Our business at Legacy is up tremendously and it’s not in the black-gun category,” Lumsden said. “We never were in the AR business; I just never wanted to go down that road. But our hunting rifles and traditional shotguns have done tremendously. I don’t see that changing.” Lumsden, a 40-year veteran of the industry, sees a very positive future. “Business is very good. We have so many new shooters, the support for the Second Amendment is up in the mid-80 percent range, and the number of women shooters has really grown during the past few years. I think the new norm is 25 to 30 percent greater than it was four years ago, if not more,” Lumsden said. www.legacysports.com By Russ Thurman Read More Feature Articles >> Click Here longgun-2 longgun_3 longgun_4 longgun_6 SI0314_300

Americans Increasingly Unhappy With Customer Service

[…] pistol by May 31. Pistols included in this 2014 Spring Rebate are the: • Model 1911 Black Ops • Model 1911 Executive Carry • Model 1911 Expert • Model Pro Custom A complete list of all the 1911s eligible for the rebate is available on Para’s website, along with rebate forms. Dealers, consider downloading the rebate form for your customers. Additional rebate pads for dealers are available by calling 1-800-515-8738, ext. 7519. Visit www.para-usa.com Sinclair Intl. Launches Dealer Program Sinclair International made its SHOT Show debut this year, launching a new dealer pricing program and displaying its line of heavy varmint shooting rests, bipods, reloading tools and precision shooting supplies. “I think dealers and retailers will be as happy about our new dealer program as we are,” said Geoff Esterline, Sinclair International category manager. “It’s aimed at providing great access and pricing on some of the finest reloading and precision shooting supplies on the market.” Sinclair International offers reloading tools, components, ammunition and accessories, plus unique competitive shooting and hunting supplies. A member of the Brownells Group since 2007, Sinclair International stocks more than 15,000 items for handloaders, shooters and hunters worldwide. Visit www.sinclairintl.com (800) 717-8211 Bear & Son Series Honors American Tradition Bear & Son Cutlery has introduced a new 10-knife Blue Jean Series for 2014, honoring the heritage of blue jeans in the American clothing tradition. To visually fit their name, all 10 knives have rugged blue G10 handles with an embedded back pocket shield etched with B&S. The knives feature a Bear & Son tang stamp, symbolizing they are made in America. These highly-polished blades are made of high-carbon stainless steel, and all are folders, with five featuring lock-back safety. Suggested retail prices range from $44 to $118. All 10 of the new Bear & Son knives are made in the USA and are backed by Bear’s Lifetime Warranty. For more information on these and Bear & Sons full line of knives, visit the company’s website. Visit www.bearandsoncutlery.com By J.K. Autry Read More Outdoor Marketplace Articles >> Click Here OD1 OD2 OD3 OD4 SI0414_300

Selling Ruger’s New Handguns

[…] economical entry in this field. The Ruger American Pistol Compact model, with 12+1 cartridge capacity, is designed to compete with […]

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