Search results for: "women"

[…] When and where to carry are some of the questions women must ask themselves when they become firearm owners. The […]

[…] Weatherby Vanguard Camilla — a platform designed and engineered for women. Successful hunters learn to focus on key elements when […]

[…] Wesson M&P 9 Shield EZ, are popular self-defense options for women. A prevalent theme throughout this year’s Woman’s Issue (as […]

[…] a well-maintained firearm to excel at their favorite shooting sport. Women have traditionally been leery of taking on gun maintenance, […]

[…] AG’s mission statement outlines its aim “to educate and encourage women about firearm usage, safety and promote women’s shooting interest […]

[…] business. The focus on archery has greatly increased business and proven to be a huge draw for women and youth, according to staff member Kristen Corona. “Archery is becoming really popular,” Corona noted. “The kids league is blowing up.” Faith Archery (under the umbrella of Faith Armory) offers a youth league for 10- to 18-year-olds with 45- to 60-minute sessions held three days a week. Youth can rent equipment or use their own. There is also an adult league that meets once a week, and on Wednesdays women can enjoy a free Ladies Night on the range. The indoor archery range has been a big draw with the women and kids leagues because it’s a family-oriented activity, Corona stated. Customers are also enthusiastic about the bow-techs onsite who offer advice and perform repairs. “This has been super beneficial for the business to have the bow-techs there for the leagues and customers,” Corona said. “Sometimes they can fix the problem while the customer uses a rental on the range.” Faith Archery sells numerous types of bows, with Mathews and Easton bows being among the most popular. The Mathews Jewel bow is a standout because it’s designed specifically for women and comes in colors ranging from pink and teal, to Lost Camo and black. The Jewel features a shorter draw and lighter frame to accommodate women with petite figures. It also offers the latest in bow technology with the Grid Lock, Reverse Assist Roller Guard, Harmonic Stabilizer, Perimeter Weighted Cam and Dead End String Stop. The Shoot Like A Girl Bow Case is a popular add-on item for women buying a bow, Corona noted. Its rugged polyester rip-stop construction, adjustable bow securement system, arrow pocket and eight gear pockets make it a top-seller at Faith Archery. If you’re looking for a family- and women-friendly way to increase business, an investment in an archery range or products might be the answer. The space, cost and regulations involved in an archery range are substantially less than those involved in opening a gun range, and it could provide you with a new way to introduce outdoor-minded women to all of the shooting sports. The Bantam BBW from Buck Knives is another personal-defense option available to women customers; it features Mossy Oak Blaze Pink Camo on the handle. Highlight Non-Lethal Defense Options The Armory side of the Faith operation does a brisk business selling non-lethal defense options and personal-defense classes to women. “We have a huge pepper spray display and the keychain-style for purse carry is our most popular,” Corona noted. Sabre Pepper Spray in the pink canister is one of their best-selling items, she added. Another rising personal-defense option at Faith Armory is Benchmade’s feminine-style knives. The Mini-Griptilian is a great choice for women and is available in pink to help support breast cancer awareness. Benchmade’s lifetime warranty and quality products make them highly sought after, Corona said. Benchmade also offers many custom options so customers can find a knife to fit their own personal style — a huge plus when marketing knives to women. Personal-defense training is another way Faith Armory reaches out to women. They offer a free handgun safety course, CCW classes, beginner and advanced knife training and beginner and advanced women’s personal defense classes. Corona said every time they hold classes they promote products to support them. Local radio is the main form of advertising for Faith Armory, Corona added, but they also reach current customers through an email newsletter. Clothing Options For Comfort And Style Woman archers will love Próis’ new Artemis competitive archery shirt that combines functionality with style, comfort and performance. Built by women passionate about the sport, the Próis Development Team focused on the details to ensure women archery enthusiasts could focus on the bull’s-eye. The Artemis is constructed of a lightweight and breathable polyester-lycra blend. The sleek athletic cut is designed to move with a woman’s body as she shoots, and the shirt includes an elasticized back pocket to hold various items without interfering with the shot. For comfort and mobility, women can pair the Artemis with Próis’ new Adventure Pants. These pants were created by women for women, and are designed to carry through a multitude of tasks, from a day at the range to a day in the field. Since these pants are not just a cut-down version of a man’s pant, they sit at a woman’s natural waist and have room in the hips and thighs for unrestricted movement. Made of a polyester/spandex blend, the Adventure Pants are a lightweight, stretchable athletic pant designed to keep women cool and comfortable during any activity. Special features on the pants include deep front pockets and zippered back pockets. Because Próis thinks of everything, the pants cuff-line features an elastic drawstring as well as locking cord to keep pants tight to the boots. Available in either stone or khaki, the Adventure Pants are sized XS to XL. Looking for high-performance apparel for your women customers? Yukon Gear offers a line of hunting clothing that is sure to appeal to the outdoorswoman. Outerwear includes an insulated parka and bib in Mossy Oak camo with pink accents. Both items are windproof, waterproof and breathable, and are constructed of a lightweight, durable and quiet fabric. The parka and bibs offer plenty of zippered pockets to carry hunting accessories. Yukon Gear’s ladies apparel is rounded out with T-shirts, hoodies and fleeces in Mossy Oak and Mossy Oak pink camo. By Lisa Parsons-Wraith www.proishunting.com www.yukongearhunt.com Read More Arms And The Woman >> Click Here arms_2 SI0714_300

[…] some of the selling points of Sitka’s big-game collection for women with employee Mindy Cooley. With more women participating in […]

[…] help out at an event.) There’s an increasing number of women entering the firearms market through the shooting sports, hunting, […]

By Melissa Porter The 13-piece Women’s Waterfowl System incorporates SITKA Gear’s rugged durability and performance-driven features found in its other […]

[…] pistols represent a major trend in the firearms industry today, making ideal personal-defense guns for women. Ladies are always looking for the perfect little gun they can carry in a pocket or purse wherever they go. Manufacturers continue to recognize the growing number of female shooters by creating compact guns with features women want, and offering multiple carry options. Beretta recently introduced the Pico, and this compact gun is sure to be in high demand by women. Beretta is billing the Pico as the thinnest .380 semiauto made, with the slide and frame hitting just 18mm at its widest point. The serial number for the Pico is found on the stainless steel subchassis, allowing customers to easily change the polymer grip frame from standard black to one of three different colors: flat dark earth, white or purple — and all have one serial number. Women are sure to love this feature, as they can easily give their gun a personalized look. The Pico can also swap calibers, switching from a .380 to a .32 with a simple barrel change kit, and the modular chassis will accommodate LaserMax grips. The modular design also makes it painless to disassemble and clean the Pico. Left-handed shooters will be happy to note the magazine release is ambidextrous. This gun’s sleek, low-profile design and customizable features are sure to make waves in the women’s CCW market. Beretta is expanding their line of women’s accessories, and they have plenty of branded options to complete your sale. Their line of products geared toward women ranges from hunting clothes to T-shirts, so you can hit any price point for your add-on sale. Practical hunting and shooting items like range bags and multitools are available, as well as Beretta-branded scarves, umbrellas and boots. Beretta even offers several different purse holsters, ranging from basic black to more unique hand-tooled leather styles. Women who love their guns also love logo accessories, and Beretta is making it easier than ever to sell your customers a complete package. The Colt Mustang XSP features a six-round magazine and weighs under 12 ounces. Sell Enhanced Options Colt’s Manufacturing capitalized on their popular Mustang series with the Mustang XSP. Chambered in .380 with a six-round capacity magazine, the XSP is basically the same size as the Pocketlite, as it has the same magazine and slide. The XSP, however, features several enhancements that were partially influenced by customer feedback. Women will appreciate the molded thumb perch under the safeties, which lets the gun sit comfortably in hands of all sizes. An enhanced cut behind the triggerguard also allows the gun to sit lower in the hand, making it feel more secure. Other improvements on this polymer gun include a dovetailed sight, enhanced slide serrations, ambidextrous safeties, an integral 0.375-inch accessory rail below the dust cover and a squared off triggerguard that will allow for easy mounting of lasers and flashlights. Weighing in at less than 12 ounces, the XSP’s slide and barrel are machined from stainless steel bar stock and the slide has a black finish. Colt’s line of shooting accessories has grown, with logo pistol cases and range bags, as well as caps and T-shirts for women. Small items, like key chains, coffee mugs and the Rampant Colt pin, make excellent “bundles” or giveaways to use in a promotion. Another great CCW option for women is the Ruger LC380 Lightweight Compact Pistol. Inspired by the Ruger LC9, the LC380 is Ruger’s lightest-recoiling concealed carry pistol. Women will appreciate the light-recoil spring, which allows the slide to work easily. The Ruger LC380 weighs in at 17.2 ounces, is 0.9 inches wide and has an overall length of 6 inches, making it very easy to conceal. The barrel and slide are made of alloy steel, while the grip frame is composed of black, high-performance, glass-filled nylon. Other features include a dovetailed, high visibility, three-dot sight system and checkered grip frame. LC380 owners get a bonus from Ruger, a free add-on finger grip extension floorplate that can be affixed to the magazine for extra comfort. Safety features include an internal lock, manual safety, magazine safety and loaded chamber indicator. Ruger has expanded their line of accessory offerings to include everything from expected items (range and pistol bags) to unexpected items (playing cards and iPhone cases). There truly is something with a Ruger logo for everyone — whether it’s a pink baseball cap or a women’s western shirt. Women will especially like tactical clothing from BLACKHAWK!, including both shirts and pants, with Ruger branding. Ruger’s offerings are plentiful, so dealers can create a Ruger-branded add-on sale for any new Ruger owner. The Ruger LC380 is an excellent CCW option and is just one of many .380 semiautos on the market today. Maximize Your Sales Lady shooters looking for well-designed, compact carry weapons have never had so many choices. These guns are meant for carrying, making their lightweight frames and small size their biggest selling points. Manufacturers have made a conscious effort to tame recoil on these pistols in order to make .380s even more attractive to women. Dealers can maximize sales by offering all types of logo items to accompany a shooter’s preferred firearm. Almost all gun manufacturers offer some type of branded gun case or range bag that can be added to a sale. Small items can be grouped together with a firearm to create a logo-filled bundle that adds perceived value to the purchase, at little additional cost to dealers. For example, when selling the Ruger LC380, putting together a bundle with a Ruger pink cap, lapel pin and pistol case creates a complete and attractive package for women. Even displaying a firearm near a pink cap or a more-feminine T-shirt will encourage women to look closely at the firearm and consider it for purchase. It also sends the message you are eager to support women in the shooting sports. By pairing a feminine item with a firearm that has female-friendly features, women will know you’ve considered their needs and will respond accordingly. By Lisa Parsons-Wraith Read More Arms And The Woman Articles >> Click Here colt_mustang_left ruger_lc380 September SI0913col