Whirlwind To Dust Storms
In the earliest days of the shutdowns, many wondered if they’d be able to find food. Others ran to the stores to get toilet paper. Still others ran to the store to buy a gun, ostensibly to protect their family — and maybe their toilet paper — from the unknown. From the moment the shutdowns began, the U.S. shooting sports industry has been a whirlwind.
With the whirlwind came a dust storm of challenges for the industry’s distributor core. From staffing to shipping logistics and everything in between, life changed dramatically, and rapidly.
“Luckily, we were considered an ‘essential’ business,” said Stefanie Zanders, CEO at Zanders Sporting Goods in Sparta, Ill. “However, we were still left grappling with how to maintain operations and keep our employees safe. The business demand increased exponentially, and we continued to lose more and more employees who either decided they needed to be at home or were required to quarantine.”