ICYMI: Industry News
From Nov. 1–5, 2021

Brownells Launches “How To Build an AR-15” Video Series

In the face of growing online censorship across many popular social media sites, Brownells has launched a new internet resource to help customers learn how to build their own AR-15 rifles at home.

Hosted at brownells.com/HowToBuild, the new website features step-by-step, interactive videos professionally filmed in the Brownells video studio. Featuring Brownells Gun Tech Caleb Savant, the videos detail the AR-15 build process with easy-to-follow directions and expert advice.

“Several social media platforms have banned videos and other content showing how to build firearms,” said Ryan Repp, Brownells VP of marketing. “Because of Brownells’ long-time support of the Second Amendment and individual freedom, it made sense for us to create a professionally produced video and resource center to assist rifle builders of all skill levels make the rifle of their dreams in the comfort of their own home or workshop.”

In addition to the instructional videos, the site also hosts links to popular and in-stock parts, tools and accessories required to build an AR-15 rifle at home.

For more info: brownells.com/HowToBuild.

Colt Issues Voluntary MSR Recall

Colt’s Mfg. Co. has recently discovered a potential safety issue with certain Modern Sporting Rifles (MSRs). Colt is voluntarily initiating a recall to protect the safety of its customers because, under certain conditions, it’s possible that some of these MSRs may discharge a second round when the trigger is released when there is a live round in the chamber.

“Colt is committed to the highest standards of quality and customer satisfaction. In keeping with that commitment, during routine quality testing, Colt discovered that hammers that do not meet Colt’s specifications were installed in certain MSRs that were manufactured beginning on March 5, 2021. The issue will be corrected by replacing the hammers in affected MSRs,” the company said in a statement.

The recall covers a portion of MSRs manufactured beginning on March 5, 2021, and includes the following models: AR15A4, CR6700A4, CR6920, CR6920-EPR, CR6920MPS-B, CR6921, CR6921-EPR, CR6933, CR6933-EPR, CR6960, LE6920-EPR, LE6920MPS-B, LE6920-OEM1, LE6920-OEM2, LE6920-R, LE6933-EPR, SP633784, LE6920SOCOM.

The following lists all the serial numbers that may potentially be subject to the recall: AR-15 A4 (CAR022851–CAR023250), CARBINE (CR036354–CR099599), CARBINE (CR713001–CR722100), M4 CARBINE (CR716801–CR721500) and M4A1 CARBINE (CR021580–CR022024).

Colt advises anyone who has purchased a Colt MSR since March 5, 2021 to stop using it immediately and visit ColtRepairMSR.com or call Customer Service at (800) 971-3216 to see if a user’s specific MSR is affected. Not all MSRs within the serial number range in the above chart are subject to this recall and this website offers easy, step-by-step instructions to determine if a particular MSR is affected.

For more info: ColtRepairMSR.com.

Streamlight Renews C.O.P.S. Support For 22nd Year

Streamlight Inc. has renewed its sponsorship of Concerns of Police Survivors (C.O.P.S.) for the 22nd year in a row. The company’s support helps to underwrite ongoing programs and activities for survivors of fallen officers. Streamlight’s 2021 contribution as a C.O.P. S. Guardian Sponsor totaled $125,000, including proceeds from recent sales of its ‘blue’ C.O.P.S. logoed products.

Streamlight supports the C.O.P.S. organization by sponsoring multiple programs and events throughout the year culminating in National Police Weekend (Oct.13–17) activities in Washington, D.C., where the company was the Presenting Sponsor at the Blue Honor Gala.

Every year, Streamlight earmarks $1.00 from the sale of each Blue Nano Light?for C.O.P.S. The keychain flashlight boasts a super bright white LED and a double-sided FOB that features the C.O.P.S. logo on one side and Streamlight’s logo on the other side. Streamlight also donates $2.00 from the sale of each Blue Siege?AA lantern, featuring one white and two blue LEDs, and the C.O.P.S. logo on its globe.

“As avid supporters of first responders, we’re committed to making sure that the law enforcement community has the tools they need to keep themselves safe,” said Ray Sharrah, Streamlight president and CEO.

This year, Streamlight held its 7th Annual 5K/1 Mile Fun Walk for C.O.P.S. virtually, with participants completing a virtual run or walk at the location and time of their choice between August 14–28.

Today, more than 50 C.O.P.S. chapters nationwide provide resources to some 50,000 survivors, including immediate and extended families and co-workers of officers who have died in the line of duty.

For more info: streamlight.com, concernsofpolicesurvivors.org

CMC Triggers Enhances Business Model

CMC Triggers Corp., producer of aftermarket gun parts and accessories, is revamping areas of the business to become a more agile and proficient supplier of their products to retailers, distributors and end users.

During the pandemic, shoppers across the board relied more on the online shopping experience for everything from food products to firearms accessories. CMC Triggers President, Jack Biegel, quickly identified his customers’ changing purchasing habits, and responded with meaningful changes within the corporate structure.

CMC Triggers reduced its internal sales staff and is in the process of streamlining online ordering for retailers. As part of their new corporate strategy, CMC Triggers ensures all customers, including retailers and distributors, its aftermarket gun parts will continue to be available through a faster, better and smarter system.

“In our highly competitive market, it’s important for a company to respond aggressively, without sacrificing the quality of product and customer service,” Biegel stated. “We want to eliminate layers within our business to become nimbler and give our customers the best American-made products and service in a streamlined approach.”

For more info: cmctriggers.com

Big Horn Armory Teams Up Again With WWF For Nov. Campaign

From Nov. 1 – 30, 2021, 5% percent of all net proceeds of purchases made from Big Horn Armory’s (BHA) website will be donated to the Wyoming Wildlife Federation’s (WWF) Hunters for the Hungry Program (H4H) to help feed food-insecure families during this holiday season. This is the second year in a row BHA has partnered with WWF.

“Last year we were able to donate $3,000 that was used to process meals for donation to food-insecure families within Wyoming, and this year our goal is higher. We’re excited to work with the WWF’s Hunters for the Hungry Program again to help ensure that even more Wyoming residents will get healthy meals,” said Greg Buchel, BHA president.

WWF’s H4H Program began in the fall of 2018. It has grown from supporting two to four counties in 2020. The counties include Sheridan, Johnson, Teton, and Fremont and H4H is looking to deepen the hunter donations to those incredible partnering processors in the coming years. During the last three years, over 4,700 meals have been donated through the program to food-insecure families in these counties and the Wind River Reservation.

“It’s great to see a Wyoming company supporting this crucial program and those in need,” added Dwayne Meadows, executive director of WWF.

The H4H Program was created to connect hunters and meat processors with charitable food organizations to provide high-quality, nutritious food to community members in need. This program builds on a foundation of conservation stewards who look to give back to local communities by sharing the harvest and cultivating meaningful connections across Wyoming.

For more info: bighornarmory.com, wyomingwildlife.org.

Primary Arms Partners With Credova

Primary Arms now offers order financing with Credova, a “Buy Now, Pay Later” option that emphasizes quality of service, accessibility and convenience for online retail.

With Credova, financing a purchase at Primary Arms is easy. Customers can offset the full price of a major order by breaking it into smaller monthly payments, often with no interest for up to three months (depending on offer details). Applications take only minutes, with financial approvals arriving in seconds. Unlike many financing services, Credova doesn’t impact a customer’s credit score, as applicants are pre-qualified without a hard inquiry.

“With Credova, our customers have more freedom than ever in choosing how they shop,” said Max Cowsert, Primary Arms’ chief merchandising officer. “We’re thrilled to offer this feature-rich financing option to our customers. Credova’s fast processing and streamlined application system are perfect for today’s market. It’s great to partner with a financing company that, unlike others, is eager to work with and advocate for businesses that support the Second Amendment.”

For more info: primaryarms.com/credova-financing.