Crow Shooting Launches Gun Club Loyalty Program

Crow Shooting Supply’s new Gun Club Loyalty Program is designed specifically for gun clubs across the country, offering unmatched benefits directly from manufacturers.

The program includes:
Exclusive manufacturer support: Enjoy sharp pricing, optimal product availability and complimentary swag to keep the club stocked.
Comprehensive product range: Access favorite brands in one convenient location, making Crow the one-stop shop for gun club essentials.
Tailored Benefits:
Free shipping options to save on costs.
No additional fees on credit card transactions.
A dedicated sales representative for personalized service.
Priority fill rates, ensuring clubs get what is needed when it is needed.

“Nearly 40 years ago, Crow Shooting Supply was founded with a mission of serving the specific needs of the gun club. As we have grown into the full-line distributor that you know today, we have never lost sight of the importance of the outdoor shooting experience for our industry. The Gun Club Loyalty Program is the sister program to our Range Loyalty Program for indoor shooting ranges and will support Gun Clubs with the ammunition, targets, and gear they need to provide the best shooting experience possible for their customers, members and teams,” said Shawn McGuire, Crow VP of sales.

For more info: crowshootingsupply.com

SIG SAUER Releases 2024 ROSE Seminar Series Schedule

SIG SAUER announced the ROSE Seminar Series is returning this year, with eight dates confirmed and scheduled at SIG Elite Dealers across the U.S.

The 2024 ROSE Seminar Series is an in-store experience tailored to women of all skill levels that encourages community and empowerment in their firearms journey.

Each event includes a one-hour seminar with Lena Miculek, a meet and greet with Lena, a try-before-you-buy event and SIG trainers to provide product expertise to customers.

“When we began the ROSE Seminar Series the idea was to take the country by storm and educate women on ROSE. We met so many wonderful ladies, shared stories and taught valuable lessons. We also learned that everyone wants MORE — more education, more community and more products,” said Miculek. “The 2024 ROSE Seminar Series schedule is robust to better support our ever-growing ROSE community and all those along their firearms ownership journey.”

The schedule, with location and registration information, is available on the SIG SAUER website.

For more info: sigsauer.com

Walther Launches All-New Website

Leaning into the legacy and history of the brand, Walther Arms’ newly remodeled website allows users a better experience with sleek visuals and easy navigation.

“We have always demanded excellence, meticulous designs and unparalleled performance from Walther products, and now our new website reflects that as well,” said Jens Krogh, VP of marketing and product development for Walther Arms Inc. “You’ll see our new brand campaigns that lean into the cinematic history Walther has unlike any other in the industry. Consumers will have an even easier time finding information on the next gun for their collection. And, most importantly, you’ll see the commitment we have to continuously [revolutionize] our brand, but still [maintain] the unparalleled performance our products are known to have.”

Visitors to the site can learn about recently launched products, experience the “Walther Man” cinematography or to find a local dealer.

For more info: waltherarms.com

Sarah Albrecht with Grant Schmidt during SHOT Show 2024.

Hold My Guns Expands Firearms Storage Initiative With Shot Tec LLC

Hold My Guns, a nonprofit offering voluntary storage through strategic partnerships with FFLs across the U.S. has expanded its Pennsylvania footprint by partnering with Shot Tec LLC. This collaboration enhances Hold My Guns’ statewide coverage, providing dependable and accessible firearm storage in eastern and western Pennsylvania.

Hold My Guns’ FFL partners support firearms owners in a variety of situations without inquiring about their reasons for needing storage. These private reasons may include deployment, real estate open houses, family transitions, housing at-risk foster children, firearms prohibitions within the household, shelter admissions for homelessness or domestic violence and mental health crises such as PTS or suicidal ideation.

Sarah Joy Albrecht, founder and executive director of Hold My Guns, stated, “Welcoming Shot Tec LLC, into our FFL partner network improves accessibility to voluntary secure firearms storage options in Pennsylvania and nationwide. We believe in the power of community-based solutions and the positive impact they have on society. We urge Pennsylvanians, especially referral sources such as first responders, mental health professionals and veterans service organizations, to consider Shot Tec LLC, an essential lethal means safety resource.”

For more info: holdmyguns.org

Crow Shooting Supply Adds To NSSF First Shots Host Range Incentives

Crow Shooting Supply is encouraging shooting ranges to host more of NSSF’s First Shots programs through a generous store credit match incentive.

Ranges and retailer-ranges that host First Shots events can generate up to $1,500 ($15 credit for each person they put through a First Shots experience) in store credit with Crow Shooting Supply, in addition to the $1,500 monetary incentive that shooting facilities can generate through NSSF’s new First Shots incentives announced late last year. This special incentive provided by Crow Shooting Supply will run now through March 31.

“We’re all about getting people to support their local shooting ranges and helping newcomers,” said Pete Brownell, CEO of Crow Shooting Supply. “It’s not just about pulling the trigger; it’s about creating a community that’s knowledgeable, respects tradition and keeps safety front and center in shooting sports.”

NSSF’s First Shots is an introductory and refresher program made available through host target-shooting ranges across the country. By providing educational experiences that are safe, fun and memorable, host ranges are having great success in attracting first-timers, further engaging new gun owners and in reactivating lapsed participants. Surveys show 60% of First Shots participants returned to their host range while spending more than $850 annually on their shooting sports endeavors.

“NSSF’s First Shots program is grateful to Crow Shooting Supply for this extra incentive to ranges to help people not only discover the shooting sports by taking their first shots but also to have their questions answered about firearm ownership and responsible use and storage, ” said Zach Snow, NSSF director, member development.

For more info: nssf.org/ranges/first-shots

Celerant's New Website Enhances User Experience

Celerant Technology has launched its new website, highlighting the company’s continued dedication to improving the experience for its existing and future clients. A refreshed aesthetic paired with restructured and fresh new copy, plus a new learning center to help educate retailers aligns with the company’s mission to provide retail solutions driving growth and innovation.

Ian Goldman, president and CEO of Celerant, said, “By emphasizing Cumulus Retail for small business and Stratus Enterprise for more advanced retailers, we’ve made it easier for retailers to recognize the distinct advantages of each solution. Our team has even added a new, interactive quiz which helps retailers more easily determine which of our solutions are right for their business, based specifically on their individual needs.”

The website overhaul focuses on Celerant’s all-in-one retail solutions including point of sale, e-commerce, mobile apps and more, while also differentiating Celerant from the marketplace based on the extensive digital offerings.

“Our goal for the website relaunch was to make all of our content easier to navigate — and we have a ton of it,” stated Michele Salerno, Director of Marketing and Asst. VP of Celerant. “From how-to videos, retailer success stories, educational blogs, informative e-books and more, visitors can learn more about our software, or just learn retail technology best practices to help them be better retailers.”

For more info: celerant.com