Retail Reload

Bring Customers In The Door With
These Tried-And-True Products

Along with stocking the hottest new products — which you’ll be privy to on the following pages — maintaining a robust selection of “first in, first out” products is a surefire strategy to generate sales. Here’s a selection of handpicked products consistently demanded by consumers of the brands featured in this Retail Reload installment.

Cerus Gear

Cerus Gear ProMats represent a must-have product for retailers. These gun cleaning mats are made in the USA and are available in over 200 different colors, sizes and styles. The large profit margins and their low MSRP make them an easy upsell or impulse buy. Contact Cerus Gear for more info on custom options.

(877) 371-2586


Built on a 34mm lightweight, aircraft-grade aluminum tube, the EOTECH VUDU 3.5-18×50 Second Focal Plane Scope will withstand the rigors of hard hunting, even in extreme conditions and environments. It features XC High-Density glass, which provides clear, sharp-edged images both near and far. The HC1 reticle provides easy-to-use sub-tensions for precise elevation and windage holds. The scope’s tactical turrets are equipped with removable covers to prevent accidental adjustments in the field. It also features a side-mounted parallax control and removable lever for magnification adjustments.

(888) 368-4656

Gary Reeder Custom Guns

With 40 years of building full custom guns, Gary Reeder Custom Guns has a range of offerings for customers — including custom revolvers, 1911s, single-shot handguns and large-caliber Africa/Alaska hunting rifles. The Longslide Hunter, pictured here, is chambered in 10mm and features adjustable sights (with a front night sight). It’s completely custom in its beavertail, trigger, extended slide release and safety and grip options.

(928) 527-4100

Diamondback Firearms

Sporting an 8″ barrel, the DBX57 from Diamondback Firearms is chambered in 5.7x28mm. It has a standard AR-15 mil-spec trigger, Magpul MOE-K Grip, DBX muzzle device, Magpul Handstop kit and a 20-round magazine. The DBX57 has a slim profile: width is 2″, OAL is 16″ and it weighs in at 3 lbs. (unloaded).

(321) 305-5995

Rubber Dummies

Rubber Dummies makes getting to the range for meaningful training easy with a long-lasting target : the Rubber Dummie 2.0 Starter Kit. With a wider side profile this dummy works well for training scenarios where side or rear engagement may take place. Kit includes the Rubber Dummie target, stand, pack of 10 “Kill Shot” packets with thumb tacks and one can of primer to “reset” the Dummie.

(909) 963-2480

Streamlight Inc.

The TLR-7 A from Streamlight has ergonomic rear switches that feature a low or high position to match users’ shooting styles. Lightweight and compact, the TLR-7 A delivers 500 lumens for a variety of tactical uses. It offers two lighting modes, LED only or LED strobe, each with a runtime of 1.5 hours. Constructed with 6000 Series machined aircraft aluminum with a black anodized finish, the TLR-7 A weighs 2.40 oz. and measures 2.58″.

(800) 523-7488

XS Sights

Available in Optic Yellow or Optic Orange, XS Sights’ DXT2 Big Dot Night Sights creates exceptional front sight visibility in all conditions. The DXT2 Big Dot sights drive focus to the front sight using a large, high-contrast front and a V-notch rear sight for an unobstructed view of the front sight. It’s available for all GLOCK models, S&W M&P (full-size and compact), S&W M&P Shield, SIG SAUER P Series (P320, P226, P229), Springfield XD series and FN 50.

(817) 536-0136

North American Arms

The North American Arms Pug, a square-framed version of the popular .22 Mag., offers a bolder look to the classic while keeping it concealable. The mini revolver is a perfect everyday carry option that features a rubber cobble grip, which increases the shooter’s grip on the gun. The gun comes with XS tritium sights and an LR conversion cylinder is also available.

(800) 821-5783

Ed Brown Products Inc.

Ed Brown Products has expanded the FX Series with the introduction of the FX2. The FX2 shares some features with its predecessor — such as FX slide cuts, American flag serrations and recessed slide stop with serrated pin — but in a Commander Bobtail configuration, with Brown’s popular Snakeskin treatment. Topped with Trijicon’s RMRcc (and Ed Brown-designed co-witness rear sight) and an AmeriGlo orange front sight, the FX2 is ideal for concealed carry. Available in .45 ACP or 9mm.

(573) 565-3261

2nd Amendment Wholesale

The XM42 Lite Flamethrower is the world’s most affordable flamethrower offering 25′ of flame. Each unit is precision formed and hand-assembled in the U.S. using numerous different components and high-quality materials. Significant effort and technical skill is poured into each build. These are great for controlled burns, firefighting, clearing snow and ice, ground insect hive control, starting bonfires and simply just a fun display of fire! Available in a variety of colors.

(855) 434-2486

Otis Technology

The Otis Elite delivers top notch performance and durability to the avid gun user by ensuring a proper breech-to-muzzle cleaning experience unique to the Otis Brand. This universal gun-cleaning kit comes complete with over 60 components for all rifles, pistols, shotguns and inline muzzleloaders, including a full tactical cleaning kit — all contained in a lightweight, portable case.

(800) 684-7486